Challenge Summary
What are the Primary Goals for This Contest? To have a logo developed that works for all of the planned mediums. The logo should be able to work free standing by itself. Who is Your Target Audience? Target audience ranges from people looking to get into the outdoors to semi-heavy enthusiasts. Traditionally the demographics that read magazines is primarily male. Are There Designs, Websites, etc. that You Like or Dislike? Why? I like the following logos because they are very clean Arcteryx.com, Prana.com, Backcountry.com, Burton.com I do not really like mountains and trees because I feel it has been played out (if you can come up with something original please do though). What Criteria Must the Designers Meet to Win This Contest? -a scalable logo -original design -clean -compell rugged and professional -Logo should be submittd with text "Noho'ana" and "NohoAna" and with and w/out "a way of life."
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