Challenge Summary
The goal of this contest is to Design and Create a logo for cowBoom an online only electronics retailer - for use in all branding, marketing, etc.
This contest will be run in the Studio Tournament format. Please read the contest specification and watch the forums for any questions or feedback concerning this contest. It is important that you monitor any updates provided by the client or Studio Admins in the forums. Please post any questions you might have for the client in the forums.
Tournament Format This competition will be run as a two-round tournament with a total prize purse of $1000. Round 1 At the end of Round One, cowBoom will choose FIVE (5) review winners; each will win $50 and a Design Review. These winners and any member who had a passing submission in Round One will be eligible to compete in Round 2 for the additional $750 in prizes. Round 2 Round 2 will start with the announcement of the Five $50 Round 1 winners and the posting of their design reviews in the contest forum. ------------------------------------------------------------------ We are now in Round 2 Congratulations Round 1 Winners on your $50 Prizes: 20372 - DookieBone 20378 - DookieBone 20386 - 5y5 20406 - ronald 20487 - RatsOnParade Round 2 Project Comments/Updates 1) Change your color palettes to a (Green/Black) or (Red/Orange and Black). 2) Use the tagline "Great Deals, No Bull" 3) Incorporate the provided cow head logo graphic (Cow-HighRez Download) 4) Read individual feedback and see how it might apply to your submission. Nice job everyone on your Round 1 submissions! Please let us know if you have any questions ------------------------------------------------------------------ Concept Imagine a site where you can regularly buy name-brand electronics for rock-bottom prices, daily deals bring consumers back frequently to check out what's new, and consumers have the option to buy now or bid via an auction model in hopes of getting a real steal. The product assortment is always rotating so you never know what you might find. Consumers will also have a variety of product conditions to choose from - the site will carry new, used, and refurbished products. The site will look to leverage social communities in multiple ways. We plan to provide social communication tools on the site via forums, user reviews and ratings, chats, etc. as a way to engage customers and we hope to utilize positive word-of-mouth as a marketing tool by creating buzz among deal hunters. This site is going to be highly visible, so the logo needs to be exciting and memorable. Please remember to submit UNIQUE designs - do not simply make minor modifications and resubmit. Customer Value Proposition We are your one-stop online shop that gives you the ability to hunt for what you want at a price that's right for you by having options to purchase new, used, refurbished, and more. The 4 brand pillars which the site will be built on are: The Hunt - Since you never know what you might find, we give customers various reasons to continue coming back to our site. And we give customers the options to be able to find great deals the way they want - Twitter, RSS, text alerts, etc. (think: adrenaline, thrill, discovery) Great Deals - We've got the most amazing deals to show you - since the product is ever-changing, the deals are also. Come back for a new "special" deal every day. (think: bargains, steals, closeouts) Maximum Options - We've got so many great products to share with you, but the biggest news is that whatever your budget is, we've got something that will fit. Choose from new, used, refurb, buy now, auction to get what you need. (think: personalization, customization, flexibility) Low Prices - We have really pulled together a great selection and assortment of products. Even if what you want isn't a "deal of the day", you can be confident you are always getting a great value. (think: value, EDLP) The site is anticipating significant traffic generated through a robust social media marketing plan. Site elements include: - Best Sellers - New Arrivals - Recently Reduced - Auctions Ending Soon - Popular Auctions - Latest Auctions - Last Chance - Free Shipping - New/Used/Refurbished - Auction/Store - Similar Items - Highest Rated - Best Available Target Audience The target customer shops online as a way to get the best deals possible, but gets real energy from the experience associated with the hunt for what they want. Price-shopping isn't about buying cheap, it's about tracking down the perfect deal, and buying smart. What does the brand do for me? - Saves me Money How would I describe the brand? - Friendly, confident and savvy How does the brand make me look? - In the know - to me, my friends, my family How does the brand make me feel? - Confident, Smart and Savvy Design Considerations - The logo design should communicate a sense of confidence and savvy. The site is for those who are in the know. - The personality of the site is fresh and fun, but not sophomoric. To Do List: - Do your research - Explore different typefaces - you are not restricted on fonts - Explore color combinations - you are not restricted on colors (in Round 1) Design Requirements - The logo must be on the provided template. - Keep the fun, sarcastic tone of the brand - Think of a tag-line and provide it with your logo - Keep the cowBoom name (all lowercase with an uppercase B) - Your logo must work equally well on both a white and black background. - The logo has to be designed in vector format (Adobe Illustrator, EPS, etc.) so it may be used online and offline at various sizes. Judging Criteria - Creativity - Fit - How well the name and logo fit with the site functionality and tone or target consumer mentality / behaviors. - Adaptability - How well the logo can be used in multiple venues (marketing, branding). Submission & Source Files Preview Image Please create your preview image as one (1) 800x800 JPG or PNG file in RGB color mode at 72dpi and place your submissions within it. You are free to resize or crop your submission to fit this size, but do not add any filters or elements for dramatic effect, such as drop shadows or reflections. Submission File All requested Contest Deliverables in JPG or PNG file format in RGB color mode at 72dpi. plus a notes.txt file explaining your logo. Source Files All original source files of the submitted design. Adobe Illustrator or Inkscape and saved as layered AI or EPS files. Final Fixes As part of the final fixes phase you may be asked to modify your logo colors or font selection.
Tournament Format This competition will be run as a two-round tournament with a total prize purse of $1000. Round 1 At the end of Round One, cowBoom will choose FIVE (5) review winners; each will win $50 and a Design Review. These winners and any member who had a passing submission in Round One will be eligible to compete in Round 2 for the additional $750 in prizes. Round 2 Round 2 will start with the announcement of the Five $50 Round 1 winners and the posting of their design reviews in the contest forum. ------------------------------------------------------------------ We are now in Round 2 Congratulations Round 1 Winners on your $50 Prizes: 20372 - DookieBone 20378 - DookieBone 20386 - 5y5 20406 - ronald 20487 - RatsOnParade Round 2 Project Comments/Updates 1) Change your color palettes to a (Green/Black) or (Red/Orange and Black). 2) Use the tagline "Great Deals, No Bull" 3) Incorporate the provided cow head logo graphic (Cow-HighRez Download) 4) Read individual feedback and see how it might apply to your submission. Nice job everyone on your Round 1 submissions! Please let us know if you have any questions ------------------------------------------------------------------ Concept Imagine a site where you can regularly buy name-brand electronics for rock-bottom prices, daily deals bring consumers back frequently to check out what's new, and consumers have the option to buy now or bid via an auction model in hopes of getting a real steal. The product assortment is always rotating so you never know what you might find. Consumers will also have a variety of product conditions to choose from - the site will carry new, used, and refurbished products. The site will look to leverage social communities in multiple ways. We plan to provide social communication tools on the site via forums, user reviews and ratings, chats, etc. as a way to engage customers and we hope to utilize positive word-of-mouth as a marketing tool by creating buzz among deal hunters. This site is going to be highly visible, so the logo needs to be exciting and memorable. Please remember to submit UNIQUE designs - do not simply make minor modifications and resubmit. Customer Value Proposition We are your one-stop online shop that gives you the ability to hunt for what you want at a price that's right for you by having options to purchase new, used, refurbished, and more. The 4 brand pillars which the site will be built on are: The Hunt - Since you never know what you might find, we give customers various reasons to continue coming back to our site. And we give customers the options to be able to find great deals the way they want - Twitter, RSS, text alerts, etc. (think: adrenaline, thrill, discovery) Great Deals - We've got the most amazing deals to show you - since the product is ever-changing, the deals are also. Come back for a new "special" deal every day. (think: bargains, steals, closeouts) Maximum Options - We've got so many great products to share with you, but the biggest news is that whatever your budget is, we've got something that will fit. Choose from new, used, refurb, buy now, auction to get what you need. (think: personalization, customization, flexibility) Low Prices - We have really pulled together a great selection and assortment of products. Even if what you want isn't a "deal of the day", you can be confident you are always getting a great value. (think: value, EDLP) The site is anticipating significant traffic generated through a robust social media marketing plan. Site elements include: - Best Sellers - New Arrivals - Recently Reduced - Auctions Ending Soon - Popular Auctions - Latest Auctions - Last Chance - Free Shipping - New/Used/Refurbished - Auction/Store - Similar Items - Highest Rated - Best Available Target Audience The target customer shops online as a way to get the best deals possible, but gets real energy from the experience associated with the hunt for what they want. Price-shopping isn't about buying cheap, it's about tracking down the perfect deal, and buying smart. What does the brand do for me? - Saves me Money How would I describe the brand? - Friendly, confident and savvy How does the brand make me look? - In the know - to me, my friends, my family How does the brand make me feel? - Confident, Smart and Savvy Design Considerations - The logo design should communicate a sense of confidence and savvy. The site is for those who are in the know. - The personality of the site is fresh and fun, but not sophomoric. To Do List: - Do your research - Explore different typefaces - you are not restricted on fonts - Explore color combinations - you are not restricted on colors (in Round 1) Design Requirements - The logo must be on the provided template. - Keep the fun, sarcastic tone of the brand - Think of a tag-line and provide it with your logo - Keep the cowBoom name (all lowercase with an uppercase B) - Your logo must work equally well on both a white and black background. - The logo has to be designed in vector format (Adobe Illustrator, EPS, etc.) so it may be used online and offline at various sizes. Judging Criteria - Creativity - Fit - How well the name and logo fit with the site functionality and tone or target consumer mentality / behaviors. - Adaptability - How well the logo can be used in multiple venues (marketing, branding). Submission & Source Files Preview Image Please create your preview image as one (1) 800x800 JPG or PNG file in RGB color mode at 72dpi and place your submissions within it. You are free to resize or crop your submission to fit this size, but do not add any filters or elements for dramatic effect, such as drop shadows or reflections. Submission File All requested Contest Deliverables in JPG or PNG file format in RGB color mode at 72dpi. plus a notes.txt file explaining your logo. Source Files All original source files of the submitted design. Adobe Illustrator or Inkscape and saved as layered AI or EPS files. Final Fixes As part of the final fixes phase you may be asked to modify your logo colors or font selection.
Please read the challenge specification carefully and watch the forums for any questions or feedback concerning this challenge. It is important that you monitor any updates provided by the client or Studio Admins in the forums. Please post any questions you might have for the client in the forums.