Challenge Summary
Hestia has several Private Label brands that need a web presence. The private label brand for this Theme Design is MyK&B. MyK&B sells Kitchen and Bath Fixtures & Accessories.
The goal of this contest is to produce Website Storyboards that accurately capture the website requirements and user flow so Hestia/MyK&Bl has a clear understanding of their new website's user interface.
Contest Details For this contest you will be designing a new User Interface for the MyK&B website. Please do your research! Review the provided links and competitor sites to get a sense for the industry and what new design ideas you can bring to the client. (DO NOT COPY ANY OF THE PROVIDED LINKS - WE ARE LOOKING FOR SOMETHING NEW). The first Theme contest was for the Proflo brand. Now we need a new UI for the MyK&B brand! The winning design will be skinned in a future contest using the existing Proflo CSS Framework. DO NOT LET THE FRAMEWORK HINDER YOUR DESIGN - we are always looking for great ideas and the CSS framework is very flexible. There are very specific areas needed for the MyK&B Theme - please pay attention to the Round 1 and Round 2 requirements. Good luck! About MyK&B: Kitchen and Bath Products & Accessories - Suites that include: Kitchen and bath faucets, vitreous china, stainless steel sinks, whirlpools, bath lighting and accessories. - Product line has stylish design for incredible value; developed with the utmost attention to quality and style - Comparable brands; Rohl, Hansgrohe, Santec, Dornbracht (check their websites please!) MyK&B Audience: - Women 35-50, doing research to remodel their bathrooms or kitchens - Own $250k+ home - DIFM ("Do It For Me") - will use a professional for installation Website goals: - Convey a feeling of sophistication, fashion, culture within Kitchen and Bath Products - Product research - Drive customers to a branch to purchase Websites we like: Ethan Allen Thomasville MyK&B Web Site Functionality - Browsing and searching for products, viewing detailed information and accessing specifications. - Comparing products - Saving products in a list that can be emailed or printed - Finding out where to purchase products - Accessing standard "about us" and "customer service" information. Logo/Icons/Images - Please provide a simple MyK&B logo in a script font as a placeholder - This is purely a placeholder (do not spend time on this) - We are looking for new simple icons to replace the provided icons shown in the Theme-files download. - You may use any of the MyK&B images provided plus any properly documented photos from istockphoto (read the stock photo rules carefully!) The most important aspect of this contest is designing a very easy to understand user experience. The user should not have to think about what to click, where to go or how to find information. They should be focused on the products displayed and not the interactions themselves. Stock Photography Watermarked comp photography from istockphoto.com is allowed in this contest. You must follow these instructions or your submission will fail screening: 1) You must include a completed Third Party Content worksheet. It belongs with your Submission folder/zip file -- NOT your Source folder/zip file. 2) Only use photos, and only use them from iStockPhoto. Other iStockPhoto artwork is not allowed. 3) Be sure to keep the watermark intact. If the image is cropped in such a way that the watermark is not visible, please be sure to include the entire image in your source files so we can see that it is a comp image from iStockphoto.com. Theme Requirements Please download and review the Theme jpgs Theme-Home.jpg - Header with "My List", "Quick Compare" and "Find a Store" - Product Search Box/Field - Navigation with (Collections, Bathing, Sinks, Toilets, Faucets & Showers, Lighting, Accessories) - Product showcase area - Tagline area with image - Slideshow area (products or room displays) - Footer with (Customer Service, Trust, MyK&B Brand, Our Family of Brands) Search-Tile.jpg - All the same Features ProductDetail.jpg - All the same Features QuickCompare.jpg - All the same Features MyList.jpg - All the same Features DO NOT COPY THE DESIGN, OR LOOK OF THE PROVIDED THEME FILES - WE ARE LOOKING FOR A COMPLETELY DIFFERENT LOOK AND FEELING - BUT WITH THE SAME FEATURE SET. Contest Deliverables Round One MyK&B-Home.jpg = Your submitted design solution for a review (pay attention to the navigation!) MyK&B-Search.jpg = Your submitted design solution for a review MyK&B-ProductDetail.jpg = Your submitted design solution for a review MyK&B-QuickCompare.jpg = Your submitted design solution for a review MyK&B-MyList.jpg = Your submitted design solution for a review (also any additional screens that will help the client understand your design and user flow Notes.jpg = A file that explains your design and solution Round Two MyK&B-Home.jpg = Final Design MyK&B-Search.jpg (2) = Final Design (Tile and List) MyK&B-ProductDetail.jpg = Final Design MyK&B-QuickCompare.jpg = Final Design MyK&B-MyList.jpg = Final Design (also any additional screens that will help the client understand your design and user flow) Notes.jpg = A file that explains your design and solution We many add an additional screen in Round 2 You must submit all requested deliverables to be considered for prizes - you may submit more if necessary to explain your Theme Judging Criteria - How well you convey a sense of Sophistication, High-Class and hit the target user with your design. - Cleanliness of your graphics and design - User Experience Submission & Source Files Preview Image Please create your preview image as one (1) 1024x1024 JPG or PNG file in RGB color mode at 72dpi and place a screenshot of your submission within it. Submission File All Requested Contest Submission Requirements stated above. Files should be saved as JPG or PNG files in RGB mode at 72dpi. IMPORTANT - If you are submitting "small updates or changes" with multiple submissions please include in your notes file what is different or changed - this can be confusing to the client sometimes when they can't tell what is different. Source Files All original source files. Original source files should be saved as layered Photoshop PSD files. Final Fixes As part of the final fixes phase you may be asked to modify fonts (sizes or colors) or modify overall storyboard colors.
Round 1
At the end of Round 1, Hestia will choose five (5) Round 1 winners, each will win $50 and a Design Review. These winners and any member who had a passing submission in round one will be eligible to compete in Round 2 for the additional $1750 in prizes.Round 2
Round 2 will start with the announcement of the Five (5) $50 Round 1 winners and their design review from Hestia. Round 2 has started - PLEASE read the forums for Round 2 Details and Milestone winnersContest Details For this contest you will be designing a new User Interface for the MyK&B website. Please do your research! Review the provided links and competitor sites to get a sense for the industry and what new design ideas you can bring to the client. (DO NOT COPY ANY OF THE PROVIDED LINKS - WE ARE LOOKING FOR SOMETHING NEW). The first Theme contest was for the Proflo brand. Now we need a new UI for the MyK&B brand! The winning design will be skinned in a future contest using the existing Proflo CSS Framework. DO NOT LET THE FRAMEWORK HINDER YOUR DESIGN - we are always looking for great ideas and the CSS framework is very flexible. There are very specific areas needed for the MyK&B Theme - please pay attention to the Round 1 and Round 2 requirements. Good luck! About MyK&B: Kitchen and Bath Products & Accessories - Suites that include: Kitchen and bath faucets, vitreous china, stainless steel sinks, whirlpools, bath lighting and accessories. - Product line has stylish design for incredible value; developed with the utmost attention to quality and style - Comparable brands; Rohl, Hansgrohe, Santec, Dornbracht (check their websites please!) MyK&B Audience: - Women 35-50, doing research to remodel their bathrooms or kitchens - Own $250k+ home - DIFM ("Do It For Me") - will use a professional for installation Website goals: - Convey a feeling of sophistication, fashion, culture within Kitchen and Bath Products - Product research - Drive customers to a branch to purchase Websites we like: Ethan Allen Thomasville MyK&B Web Site Functionality - Browsing and searching for products, viewing detailed information and accessing specifications. - Comparing products - Saving products in a list that can be emailed or printed - Finding out where to purchase products - Accessing standard "about us" and "customer service" information. Logo/Icons/Images - Please provide a simple MyK&B logo in a script font as a placeholder - This is purely a placeholder (do not spend time on this) - We are looking for new simple icons to replace the provided icons shown in the Theme-files download. - You may use any of the MyK&B images provided plus any properly documented photos from istockphoto (read the stock photo rules carefully!) The most important aspect of this contest is designing a very easy to understand user experience. The user should not have to think about what to click, where to go or how to find information. They should be focused on the products displayed and not the interactions themselves. Stock Photography Watermarked comp photography from istockphoto.com is allowed in this contest. You must follow these instructions or your submission will fail screening: 1) You must include a completed Third Party Content worksheet. It belongs with your Submission folder/zip file -- NOT your Source folder/zip file. 2) Only use photos, and only use them from iStockPhoto. Other iStockPhoto artwork is not allowed. 3) Be sure to keep the watermark intact. If the image is cropped in such a way that the watermark is not visible, please be sure to include the entire image in your source files so we can see that it is a comp image from iStockphoto.com. Theme Requirements Please download and review the Theme jpgs Theme-Home.jpg - Header with "My List", "Quick Compare" and "Find a Store" - Product Search Box/Field - Navigation with (Collections, Bathing, Sinks, Toilets, Faucets & Showers, Lighting, Accessories) - Product showcase area - Tagline area with image - Slideshow area (products or room displays) - Footer with (Customer Service, Trust, MyK&B Brand, Our Family of Brands) Search-Tile.jpg - All the same Features ProductDetail.jpg - All the same Features QuickCompare.jpg - All the same Features MyList.jpg - All the same Features DO NOT COPY THE DESIGN, OR LOOK OF THE PROVIDED THEME FILES - WE ARE LOOKING FOR A COMPLETELY DIFFERENT LOOK AND FEELING - BUT WITH THE SAME FEATURE SET. Contest Deliverables Round One MyK&B-Home.jpg = Your submitted design solution for a review (pay attention to the navigation!) MyK&B-Search.jpg = Your submitted design solution for a review MyK&B-ProductDetail.jpg = Your submitted design solution for a review MyK&B-QuickCompare.jpg = Your submitted design solution for a review MyK&B-MyList.jpg = Your submitted design solution for a review (also any additional screens that will help the client understand your design and user flow Notes.jpg = A file that explains your design and solution Round Two MyK&B-Home.jpg = Final Design MyK&B-Search.jpg (2) = Final Design (Tile and List) MyK&B-ProductDetail.jpg = Final Design MyK&B-QuickCompare.jpg = Final Design MyK&B-MyList.jpg = Final Design (also any additional screens that will help the client understand your design and user flow) Notes.jpg = A file that explains your design and solution We many add an additional screen in Round 2 You must submit all requested deliverables to be considered for prizes - you may submit more if necessary to explain your Theme Judging Criteria - How well you convey a sense of Sophistication, High-Class and hit the target user with your design. - Cleanliness of your graphics and design - User Experience Submission & Source Files Preview Image Please create your preview image as one (1) 1024x1024 JPG or PNG file in RGB color mode at 72dpi and place a screenshot of your submission within it. Submission File All Requested Contest Submission Requirements stated above. Files should be saved as JPG or PNG files in RGB mode at 72dpi. IMPORTANT - If you are submitting "small updates or changes" with multiple submissions please include in your notes file what is different or changed - this can be confusing to the client sometimes when they can't tell what is different. Source Files All original source files. Original source files should be saved as layered Photoshop PSD files. Final Fixes As part of the final fixes phase you may be asked to modify fonts (sizes or colors) or modify overall storyboard colors.
Please read the challenge specification carefully and watch the forums for any questions or feedback concerning this challenge. It is important that you monitor any updates provided by the client or Studio Admins in the forums. Please post any questions you might have for the client in the forums.