Challenge Summary
The vision for the brand is clean, and the preference is for photorealistic image of a carrot, as opposed to a cartoon image. Tonality: Factual,straight forward (not clever or enigmatic). Use the carrot metaphor for health, abundance, nurturing, and incentive are the direction the company would like to go. It would like to stay away from carrot in a farming setting, or a dirty carrot. Carrot uses: * Clean carrot (never a dirty one) * Combined with water (purity) * No farm references, but carrot in a market setting is OK. * Carrot as an incentive to reach for * Carrot given as a gift * Carrot served on a plate in a fine restaurant For some examples of the representation of the carrot that appeal to the contest sponsors, please see: http://www.istockphoto.com/file_search.php?action=file&lightboxID=8263571&removeCache=1 The Good Carrot logo will appear on all marketing materials, business cards, website, PowerPoint presentations, etc.
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