Challenge Summary
Welcome to the Vesta "YouTube" Channel Design Tournament. Vesta has asked the Studio Community to design many different aspects of their site and brand over the last few months. This new Contest is focused on building a custom Channel on the website "YouTube". The goal of this contest is to produce Storyboard designs that Vesta can use in building a YouTube Channel.
Many companies are now reaching out to their customers and designing Twitter pages, Facebook pages and YouTube pages. These social media communities help to extend a company's brand, build loyalty with consumers and provide a connection between a company and their audience.
Vesta is now exploring this step to extend their brand and video offerings by creating a branded YouTube Channel.
Contest Details Vesta currently does not have a branded "YouTube" Channel and is looking for design ideas and solutions from the TopCoder Studio community. Research! As part of this contest you will need to do the research on how to customize and create "YouTube" Channel graphics. - Research YouTube Channels! - What are the graphic/page dimensions needed for a custom YouTube Channel? - What items cannot be customized? what can be customized? - Research other companies in the same market as Vesta YouTube reference links - New Channel FAQ : Getting Started (Take a look at their "cool examples" of great new channel designs) - YouTube - Channels Other Channel Reference Links - Reference 1 - Reference 2 - Reference 3 Vesta Design References - Here is Vesta's Home Page - Here is Vesta's Homeowner Page - On the right side of Vesta's Homeowner page you will see Video's that would be used on the YouTube Channel. ("See the TV Ad", "Experience a showroom" etc) - Here is Vesta's Professional Page - Here is Vesta's Remodeler's Site - Here is Vesta's Product Catalog - For this contest you are allowed to pull images and content from any of the Vesta website pages. Channel Page Thoughts - What items should Vesta put on their YouTube Channel besides Videos? Should they add any Merchandising/Products to the page? - The design should still convey a professional look - but it can be fun graphically - Use the attached Logo - Reference the provided color palette - DO NOT break the Vesta logo up and DO NOT use the icon in the Vesta logo as a repeated graphic. Target User - Vesta Customers (Homeowners, Remodelers, Professionals) - Vesta Customers interested in DIY (do it yourself) and Product video's. Judging Criteria - How well you create the Vesta YouTube Channel design - Cleanliness of your graphics and design - User Experience Round 1 Submissions: Use Round 1 of this contest to ask the Client questions and try out your design solution with the Client. Stock Photography Watermarked comp photography from istockphoto.com is allowed in this contest. You must follow these instructions or your submission will fail screening: 1) You must include a completed Third Party Content worksheet. It belongs in your Submission folder/zip file -- NOT your Source folder/zip file. 2) Only use photos, and only use them from iStockPhoto. Other iStockPhoto artwork is not allowed. 3) Be sure to keep the watermark intact. If the image is cropped in such a way that the watermark is not visible, please be sure to include the entire image in your source files so we can see that it is a comp image from iStockphoto.com. Contest Deliverables Round One Vesta-YouTube-Channel-Design = Your submitted design solution for a review Notes.jpg = Helpful notes to explain your design and any research notes/links for the Client. Round Two Vesta-YouTube-Channel-Design = Final Design Notes.jpg = Helpful notes to explain your design and any research notes/links for the Client. Submission & Source Files Preview Image Please create your preview image as one (1) 1024x1024px JPG or PNG file in RGB color mode at 72dpi and place a screenshot of your submission within it. You are free to resize or crop your submission to fit this size, but do not add any filters or elements for dramatic effect, such as drop shadows or reflections. Submission File All Requested Contest Submission Requirements stated above. Source Files All original source files of the submitted design. Files should be created in Adobe Photoshop, Gimp, Adobe Illustrator or Inkscape and saved as layered PSD files, AI or EPS files. . Final Fixes As part of the final fixes phase you may be asked to modify fonts (sizes or colors) or modify overall storyboard colors.
Round 1
At the end of Round 1, the Client will choose five (5) Round 1 winners, each will win $50 as Round 1 Milestone Winners. These winners and any member who had a passing submission in round one will be eligible to compete in Round 2 for the additional $750 in prizes.Round 2
Round 2 will start with the announcement of the Five (5) $50 Round 1 winners and their design review from the Client.Contest Details Vesta currently does not have a branded "YouTube" Channel and is looking for design ideas and solutions from the TopCoder Studio community. Research! As part of this contest you will need to do the research on how to customize and create "YouTube" Channel graphics. - Research YouTube Channels! - What are the graphic/page dimensions needed for a custom YouTube Channel? - What items cannot be customized? what can be customized? - Research other companies in the same market as Vesta YouTube reference links - New Channel FAQ : Getting Started (Take a look at their "cool examples" of great new channel designs) - YouTube - Channels Other Channel Reference Links - Reference 1 - Reference 2 - Reference 3 Vesta Design References - Here is Vesta's Home Page - Here is Vesta's Homeowner Page - On the right side of Vesta's Homeowner page you will see Video's that would be used on the YouTube Channel. ("See the TV Ad", "Experience a showroom" etc) - Here is Vesta's Professional Page - Here is Vesta's Remodeler's Site - Here is Vesta's Product Catalog - For this contest you are allowed to pull images and content from any of the Vesta website pages. Channel Page Thoughts - What items should Vesta put on their YouTube Channel besides Videos? Should they add any Merchandising/Products to the page? - The design should still convey a professional look - but it can be fun graphically - Use the attached Logo - Reference the provided color palette - DO NOT break the Vesta logo up and DO NOT use the icon in the Vesta logo as a repeated graphic. Target User - Vesta Customers (Homeowners, Remodelers, Professionals) - Vesta Customers interested in DIY (do it yourself) and Product video's. Judging Criteria - How well you create the Vesta YouTube Channel design - Cleanliness of your graphics and design - User Experience Round 1 Submissions: Use Round 1 of this contest to ask the Client questions and try out your design solution with the Client. Stock Photography Watermarked comp photography from istockphoto.com is allowed in this contest. You must follow these instructions or your submission will fail screening: 1) You must include a completed Third Party Content worksheet. It belongs in your Submission folder/zip file -- NOT your Source folder/zip file. 2) Only use photos, and only use them from iStockPhoto. Other iStockPhoto artwork is not allowed. 3) Be sure to keep the watermark intact. If the image is cropped in such a way that the watermark is not visible, please be sure to include the entire image in your source files so we can see that it is a comp image from iStockphoto.com. Contest Deliverables Round One Vesta-YouTube-Channel-Design = Your submitted design solution for a review Notes.jpg = Helpful notes to explain your design and any research notes/links for the Client. Round Two Vesta-YouTube-Channel-Design = Final Design Notes.jpg = Helpful notes to explain your design and any research notes/links for the Client. Submission & Source Files Preview Image Please create your preview image as one (1) 1024x1024px JPG or PNG file in RGB color mode at 72dpi and place a screenshot of your submission within it. You are free to resize or crop your submission to fit this size, but do not add any filters or elements for dramatic effect, such as drop shadows or reflections. Submission File All Requested Contest Submission Requirements stated above. Source Files All original source files of the submitted design. Files should be created in Adobe Photoshop, Gimp, Adobe Illustrator or Inkscape and saved as layered PSD files, AI or EPS files. . Final Fixes As part of the final fixes phase you may be asked to modify fonts (sizes or colors) or modify overall storyboard colors.
Please read the challenge specification carefully and watch the forums for any questions or feedback concerning this challenge. It is important that you monitor any updates provided by the client or Studio Admins in the forums. Please post any questions you might have for the client in the forums.