Challenge Summary
BankOns is in need of a logo/brand. BankOns is a new company and doesn?t have any specific colors, fonts or designs in mind. This should allow you to make full use of your creativity where you can design something 100% original. Have fun with the process and results we know that we will.
BankOns is a Software as a Service (SaaS) company for banks that has created a mobile coupons/offers application and platform for bank customers to use while shopping in retail stores. They are trying to convey our bridge the ?trusted? world of banking and the excitement of the modern Web 2.0 world. They would like to create something that has the image of being rock solid without being complicated. We would like our first impression to be that the offers will be both thoughtful and legitimate but that the application will be intuitive and easy too use. (Obviously good software will be BankOns job.) The people who will use this service in the offline world will be either gender smart phone users who have an online bank account. It is likely that they will also be frequent debit card users if that factoid helps. The banking employees who will decide and implement the platform will be mid to senior executives with many years in a relatively slow moving industry who are most likely newer to technology and tend to be risk averse. BankOns has been told that blue conveys trust to bankers but we are open to all applications that can convey our goals. You can play with a capital or lowercase "O" in the name. Be creative and have fun. EFFECTS / WEB VS PRINT VERSION If you would like to use gradients and other effects that are not print-friendly (such as "glows" of "shadows"), you are free to do so but ONLY if you ALSO provide an effect-free / print-friendly version of your logo. In this instance, both versions of the logo:
BankOns is a Software as a Service (SaaS) company for banks that has created a mobile coupons/offers application and platform for bank customers to use while shopping in retail stores. They are trying to convey our bridge the ?trusted? world of banking and the excitement of the modern Web 2.0 world. They would like to create something that has the image of being rock solid without being complicated. We would like our first impression to be that the offers will be both thoughtful and legitimate but that the application will be intuitive and easy too use. (Obviously good software will be BankOns job.) The people who will use this service in the offline world will be either gender smart phone users who have an online bank account. It is likely that they will also be frequent debit card users if that factoid helps. The banking employees who will decide and implement the platform will be mid to senior executives with many years in a relatively slow moving industry who are most likely newer to technology and tend to be risk averse. BankOns has been told that blue conveys trust to bankers but we are open to all applications that can convey our goals. You can play with a capital or lowercase "O" in the name. Be creative and have fun. EFFECTS / WEB VS PRINT VERSION If you would like to use gradients and other effects that are not print-friendly (such as "glows" of "shadows"), you are free to do so but ONLY if you ALSO provide an effect-free / print-friendly version of your logo. In this instance, both versions of the logo:
- must display well / look good
- must be nearly identical, with the exception of the effects (i.e. not two entirely unique logos)
Please read the challenge specification carefully and watch the forums for any questions or feedback concerning this challenge. It is important that you monitor any updates provided by the client or Studio Admins in the forums. Please post any questions you might have for the client in the forums.