Challenge Summary
DoneRight is very happy with the new website the TC community created but they are looking for a more dynamic homepage that appeals to a younger demographic. Your task is to design the new home page.
Round 1
At the end of Round 1, the Client will choose four (4) Round 1 winners, each will win $50 as Round 1 Milestone Winners. These winners and any member who had a passing submission in round one will be eligible to compete in Round 2 for the additional $1000 in prizes.
Round 2
Round 2 will start with the announcement of the four (4) $50 Round 1 winners and their design review.
CONTEST DETAILS
Your will take content from the provided prototype (index page / home) and re-imagine the layout / design to create a more dynamic / appealing home page.
It is important to note that the client is very happy with all inner pages of the site - which means:
- You must maintain the header / footer of the design
- You must also keep your new design within the existing width of the existing main content.
- You must stick to the existing color scheme and try to keep new colors to a minimum. If you do add new colors, know that they must work with the existing color scheme.
- Remember to maintain the open feel of the design, with ample white space.
You are encouraged to RADICALLY alter the look/feel of this content in the main area. The client is looking for a design that appeals to people in their late twenties and thirties, who are looking to tackle home improvement projects and increase the value of their home.
If you are unsure how to create a particular element to work with existing styles / colors / etc - PLEASE ASK FOR ADVICE IN THE FORUMS - we are happy to work with you to create your best submission!
REQUIRED CONTENT
The following details required content for your re-design and, importantly, shows the IMPORTANCE of each element on the page. This means that, on first glance, the hierarchy of the content on the page should be clear.
PRIMARY CONTENT
Splash of visual information / single sentence that sums up what you do + call to action
- photo(s) that shows younger (25-35 years) woman/man/couple working on home improvement project / or other image associated with younger couple / home - feel free to use non-traditional images that appeal to stated age group
- primary point, "Prescreened. Relentlessly Reviewed. Guaranteed."
- primary statement "Done Right! is the trusted, free and easy way for you to find, select and hire guaranteed home improvement professionals that serve your area"
- optional subtext, "Done Right! eliminates the worry and anxiety normally associated with finding, selecting and hiring a home improvement professional. How? The Done Right Guarantee. Done Right! guarantees the services of its home improvement pros, all of whom are pre-screened and relentlessly reviewed."
- FIND A PRO form / call to action (same content as current "find a pro" search module, though you may redesign completely)
SECONDARY CONTENT
Simple explanation of what to expect + featured pro to reinforce what type of service providers you can find here
- How Done Right! works: 1. Submit your online request 2. Our Done Right! Home Specialist will contact you 3. And quickly match you with one of our top-rated home pros
- Featured Home Pro (same content as current "featured home pro" module, though you may redesign completely)
SUB CONTENT
More text (for the user who wants a more complete explanation) and example of what else you offer besides the main service (tips/advice)
- finer points (icons / text found in left main - associated with prescreened / relentlessly reviewed / guaranteed details)
- toolbox modules (same content as current "toolbox" module, though you may redesign completely)
Stock Photography
Watermarked comp photography from istockphoto.com is allowed in this contest. You must follow these instructions or your submission will fail screening:
1) You must include a completed Third Party Content worksheet. It belongs with your Submission folder/zip file -- NOT your Source folder/zip file.
2) Only use photos, and only use them from iStockPhoto. Other iStockPhoto artwork is not allowed.
3) Be sure to keep the watermark intact. If the image is cropped in such a way that the watermark is not visible, please be sure to include the entire image in your source files so we can see that it is a comp image from iStockphoto.com.
CONTEST DELIVERABLES
Round One
- You are required to submit your first draft of the single (1) required screen for Round 1
Round Two
- You are required to submit your final designs for the single (1) required screen for Round 2
Preview Images
Please create your preview image as one (1) 1024x1024px JPG or PNG file in RGB color mode at 72dpi and place a screenshot of your submission within it.
Submission File
All Requested Contest Submission Requirements stated above
Source Files
All original source files of the submitted design. Files should be saved as layered PSD files.
Final Fixes
As part of the final fixes phase you may be asked to modify content and/or colors.
If your PSD file contains "junk" layers, is not well organized or presents in a manner that makes the file less than useful to the client as an editable source file (layers have been merged incorrectly, are not grouped/labeled correctly, etc) you will be asked to repair the file in the final fix phase.
Please read the challenge specification carefully and watch the forums for any questions or feedback concerning this challenge. It is important that you monitor any updates provided by the client or Studio Admins in the forums. Please post any questions you might have for the client in the forums.