Challenge Summary
Welcome to “Employer and Small Business Centre – Landing Page and Experience Storyboard” contest. This contest purpose is to create new landing page design for “Employer and Small Business Centre” portal application.
The existing landing page can be found here :
http://www.worksafebc.com/employers_and_small_business/default.asp
At the end of this contest we want to make the landing page look and feel more professional, attractive, clean, less text heavy and more user friendly for our users (employers) so they can find information easily about what they are at the website to do. The design should cater to both newly established employers who are doing business with us for the first time AND be user friendly to the employers who have done business with us for many years and are looking for very specific services/links. It should also serve the needs of employers of both large and small businesses (who have different needs).
Please read the contest details below, and feel free to post your questions in forums.
Round 1
1) (Required) Landing page design
2) Supplementary pages or views to show the rest of the user experience (organization, flow or interactivity)
Round 2
Final design submission
Primary Goals:
There are a lot of things that a user might want to do when landing at the Employer and Small Business Center site. On the current site, you'll find links to register for coverage, pay premiums, maintain a safe workplace, and what to do if a workplace incident or injury occurs. It is estimated that there are 15 - 25 web applications that will all share this common landing page experience. To make sure all of these applications are reachable by the user, you should design the experience to direct traffic quickly, cleanly, visually, and for the different types of users. The current page is problematic because it is crowded with so many links and so much text. With so much information presented in the landing page, it can easily confuse new users.
In this contest, we want you to create the new landing experience for the Employer and Small Business Centre portal application.
Technical Requirements :
- Dimension : Should support minimum resolution 1024 pixels wide and 600 pixels tall.
- Font : Open to designer, but prefereable web-safe font.
- Color : Open to designer.
- Branding Guidelines : No branding guidelines.
- References to experiences we don’t like or want:
1. (Current Site) http://www.worksafebc.com/employers_and_small_business/default.asp
2. http://www.wcb.ab.ca/employers/
3. http://www.lni.wa.gov/main/ForBusiness.asp
4. http://www.ohiobwc.com/employer/default.asp
- References to experiences we like, but don’t want to mimic:
1. http://www.wsib.on.ca/en/community/WSIB/StreamLanding?vgnextoid=4aa20b368d5dd110VgnVCM1000000e18120aRCRD
2. http://www.wcb.mb.ca/employers
3. http://www.workcoverqld.com.au/
***Submissions that too closely resemble any of the links above will be disqualified. The competition is to design a new landing experience, not simply apply a skin to an existing experience.***
IMPORTANT
- Keep it simple, clean design! And have great user experience.
- Group/package each graphics in its own folder layer with appropriate names/titles.
- Keep things consistent. This means all graphics styles should work together.
- All of the graphic should have a similar feel and general aesthetic appearance.
- Keep in mind that the experience could be multiple pages, a single page with interactive features, a combination of the two approaches or something else (be creative).
Target Audiences
- All employers
- Large and small business owners
- New and experience users
- Homeowners
*Important Note* - Make sure to review the document: About the Client.pdf
Judging Criteria
Your submission will be judged using following criteria :
1. How well your design provides a balanced between images and text link.
2. How well your design fits these design goals: user friendly, professional, attractive, clean, and less text heavy.
3. How well your design caters to the different types of users.
4. Creativity and originality of the landing page design and experience.
Submission & Source Files
Preview Image
Please create your preview image as one (1) 1024x1024px JPG or PNG file in RGB color mode at 72dpi and place a screenshot of your submission within it.
Submission File
Submit JPG/PNG image files based on contest submission requirements stated above.
Source Files
All original layered PSD/AI source files of the submitted design.
Final Fixes
As part of the final fixes phase you may be asked to modify your graphics (sizes or colors) or modify overall colors.
Please read the challenge specification carefully and watch the forums for any questions or feedback concerning this challenge. It is important that you monitor any updates provided by the client or Studio Admins in the forums. Please post any questions you might have for the client in the forums.