Challenge Summary
Welcome to the FAST!!! TopCoder "Always On" Presentation Design Contest . The goal of this contest is to design the slides and graphics for an upcoming presentation "Always On: Connecting to Customers in a Global Marketplace”. This contest will be fast as the presentation is next Thursday!
We will be providing the TopCoder Presentations template to as a design base - we want you to focus on the different slide concepts!
Let us know if you have any questions - remember FAST!!! Milestone!
Round 1
Your submitted presentation design slides for a review. Please submit at least the first 4 slides so we can comment and let you know if your going in the correct design direction.
Slide 1) Customer
Slide 2) Organizations
Slide 3) Platform
Slide 4) Financial Services
Slide 5) Platform
Slide 6) Community
Slide 7) TopCoder montage
Please number your images (01,02,03,04 etc)
Round 2
Your final presentation designs
- All requested screens
- Any new screens or items introduced on Round 2
Contest Details
TopCoder has a presentation next week and we need a powerpoint deck that helps engage the audience! Listed below are the slides and what the speaker will be talking about during each slides. You do not need to include the text - the slides would have bullet points/talking points plus the graphics you are creating. We are just looking to capture simple, clean imagery on each slide that helps the audience understand and stay engaged in the presentation.
Presentation Slides and Details
Slide 1)
Presentation: In a connected world, market trends are changing faster than ever. Customer requirements change as the world becomes more global, new needs are introduced and customer situations change at a faster and faster pace.
Slide Design:
We would like a slide here that depicts a customer at the center of a quickly moving ecosystem of products, companies, interests and relationships.
Slide 2)
Presentation: Organizations need to re-think how they are structured to meet these fast changing customer wants and needs. It is no longer enough to design, build, introduce a new product or service and then build or change an organization to bring that product or service to market. Meeting the needs of the way in which customers interact isn’t simply putting up a facebook page or running months old analyses. Organizations need to re-model themselves to be more malleable, real-time and receptive to customer input.
Slide Design:
I would like a slide here that shows interaction between an organization and its customers as one. Customers become ‘part’ of the organization.
Slide 3)
Presentation: The new organizational model: Platform. Organizations need to start thinking of themselves not as an entity or island that is on its own, but as part of an evolving organism becoming increasingly effective at meeting the needs of its customers. The very definition of customer is evolving from a transactional relationship to one in which the customer is trying to solve important issues in their lives. Customers are going to instinctively react to organizations that ‘feel’ right and have their ultimate goals in mind.
Slide Design:
Here, I would like a slide that shows children engaging with a platform for fun and with which they are receiving some benefit that far outweighs the platform itself. Think here of something like kids on a lake on a raft (the platform). The slide could show kids jumping off of, climbing on and interacting with each other and tag the kids with annotations that show the physical, educational and emotional benefits they get from the experience.
Slide 4)
Presentation: Financial Services. The primary motivation for a financial services customer is trust. In the digital age, how does trust manifest itself. The role that is provided by a financial services advisor today will evolve to the platform itself (the new organization). Financial services as a platform will take into account the holistic view of the customer and engender trust. The customer themselves should be able to shape the platform to their evolving needs. The platform includes the physical assets of the financial institution, the people, the processes *and* the customer into a seamless environment that “feels” right to the customer and is always there, but never obtrusive (like the raft in the kids example).
Slide Design:
Here I would like to show the evolution of a financial advisor – person or face into a platform that encompasses the financial services organizations (big building, ATMs, stock trading, people (workers), etc – all linked together – maybe something like a face or person imprinted on the organization.
Slide 5 - 6)
Presentation: Example of organization as a platform: TopCoder. TopCoder is a large community including both providers and customers in one seamless environment for the creation of digital assets and their operation.
Design:
Here we can use one of the maps we use to show the community and a slide that show a customer interaction with members for the creation of an asset – web page, mobile app, etc – preferably financial services related. (see attached maps)
Slide 7)
Design: A montage/collage of web sites and mobile apps we have built that depict people interacting together.
- We will supply some images in Round 2 or just provide us with placeholder areas taht we can place web site images etc.
Design Requirements
- We are looking for something CLEAN, a lot of WHITE SPACE, great SHARP GRAPHICS and something that has a DESIGN THEME (CONCEPT!) that can be carried thoughout the entire presentation deck.
- You can use the provided TopCoder Presentation GUI as your base - focus on capturing the individual slides!
- You can integrate Stock Photos (istockphoto) if it makes sense
See Round 1 information for milestone requirments.
IMPORTANT
- Keep things consistent. This means all graphic styles should work together.
- All of the graphics should have a similar feel and general aesthetic appearance.
Target User
- Audience members at a presentation
- Potential Customers
Judging Criteria
- How well you design and plan out the "“Always On: Connecting to Customers in a Global Marketplace” presentation graphics
- Cleanliness of your graphics and design
Submission & Source Files
Preview Image
Please create your preview image as one (1) 1024x1024px JPG or PNG file in RGB color mode at 72dpi and place a screenshot of your submission within it.
Submission File
Your PPT slides as JPG or PNG files. If you have included transitions or other animation effects, you may submit the PPT file, but be sure to embed the fonts and create a PPT file that is compatible with Microsoft PowerPoint 97 and above.
Source Files
All source files of all graphics created in either Adobe Photoshop or Illustrator and saved as editable, layered files at 1024X768 resolution. IF you create a PPT file - it should be packaged so that the fonts and graphics are embedded.
Final Fixes
As part of the final fixes phase you may be asked to modify your graphics (sizes or colors) or modify overall colors.
Please read the challenge specification carefully and watch the forums for any questions or feedback concerning this challenge. It is important that you monitor any updates provided by the client or Studio Admins in the forums. Please post any questions you might have for the client in the forums.