Challenge Summary
Welcome to the Lycoming Web Redesign Storyboard Contest! As a responsible and innovative company, for better user experience, Lycoming Engines is seeking a modern and fresh redesign of their existing website. They are looking forward to innovative ideas from TopCoder community. Lycoming Engines expects to refresh the design, modernize the home page, and focus on usability, support and technical publications.
For this contest, the client is looking for fresh new storyboard design based on the outlined features below.
Round 1
1) Initial design of the following screens:
- Login
- Home, including the following fly out window:
- Products > Engines > Certified > 001 Series
- Products > Engines > Non-Certified
- Products > Engines > New Service
- Products > Genuine Parts
- Products > In Stock
- Products > How To Buy
- Newsroom > New Releases
- Company > History
- Product
- Product Engines > Engine Finder
- Product Engines > Engine Description
- Product Engines > Engine Features
- Product Engines > Engine Data
- Product_In stock
- Product_Genuine Part
2) Any note for the client about your submission
3) Number your submission files (01, 02, 03, etc...)
Round 2
Round 2:
1) Final design of all the screens and featured mentioned in the Requirement section
2) Any note for the client about your submission
3) Number your submission files (01, 02, 03, etc...)
Primary Goal & Design Considerations
The goal of this contest is to create the storyboard design of Lycoming website based on the provided wireframe and the features outlined below. Our Current site (www.lycoming.com) is not branded in our colors and we don't like the lack of continuity in images and overall branding. DO NOT just re-skin the existing website, there are new pages and layout that the client likes that are defined in the provided wireframe.
Attached are engine images for the product pages as well as some airframe images for your use.
Requirements
-
Logo
- Several versions of the logos are attached, you can use any version of the logo
- Pick one that complements your design -
Pages
- The following are the pages that needs to be designed (please explore the wireframe for the complete details)
- there are about 24 pages in this contest, some of them are just slightly different- Login
- Home
- Home screen (banner area is out of scope and does not need to be designed in this contest. Please use blank placeholders similar to what you see in the wireframe)
- The following flyout/pull-down windows. Some windows sit above the home page, while others sit above the page they correspond to.- Products > Engines > Certified > 001 Series
- Products > Engines > Non-Certified
- Products > Engines > New Service
- Products > Genuine Parts
- Products > In Stock
- only design the first few rows of table - Products > How To Buy
- Support > Technical Publication > Service Bulletins
- Support > Training
- Support > Authorized Service Center
- Our Innovation > Advanced Technology Services
- Company > History
- Newsroom > New Releases
- Product
- Product Engines > Engine Finder
- Product Engines > Engine Description
- Product Engines > Engine Features
- Product Engines > Engine Data
- Product_In stock
- only design the first few rows of table - Product_Genuine Part
- Product_How to buy
- Distributor Map
- you must use the provided sample map as your background, do not use any other maps and do not crop this map. The Google attribution in the right-lower corner must not be obscured. - Distributor Locator
- click GO button right after the ZIP Code field will reveal a table
- only design the first few rows of table - Domestic
- Distributor Map
- Support > Technical publication
- Support > Technical publication > Service Bulletins
- Advanced Technology > Advanced Technology Service
- Why the Factory > Factory Engine Difference
- Company > Awards
- Newsroom > Events
-
Look and Feel
- please see the Branding Guidelines outlined below.
Branding Guidelines
* Colors are chrome, black, variants of gray and red below:
Silver Logo color recommendations are
- #c4c7c8 silver
- #8d9091 metallic silver
Red Template recommendation
- #af292e
* We want the overall branding and feel to be modern, fresh, innovative, clean and streamlined. We are a manufacturer with a long history but want to appear as the industry leader of new technology. Think Metal and Chrome.
* Reference sites:
Do not copy any of the elements in the reference designs. listed below
https://www.blackbaud.com/
- We like the clean design and the use of images to define brand propositions within the banner.
http://www.flyrotax.com/home.aspx
- We like that it is clean overall. Very streamlined.
- They display their products in a very concise and clean manner.
http://www.cessna.com/
- Don't like the blue.
- The branding seems slightly disjointed and busy.
- Like how the three main tabs stand out.
- We like how the product subpages look.
http://www.mercurymarine.com/
- The display a lot of information concisely and clearly.
http://www.lexus.com/?srchid=sem_K845_p3681661
- We like the gray variants
- We like that the overall site appears clean and bright but still incorporates the darker (red, black,gray) brand colors
Target Audience
- End Users (pilots)
- Distributors
- Potential Customers (pilots)
- Service Center
- Service Center Users
Please note that this is unique because it is B2C (Business to Consumer) and B2B (Business to Business) solution
Judging Criteria
- How well your design translate the information from the wireframe
- Cleanliness, Creativity, and Graphics Appeals
Submission & Source Files
Preview Image
Create your preview image as one (1) 1024x1024 JPG or PNG file in RGB color mode at 72dpi and place a screenshot of your submission within it.
Submission File
Please upload PNG/JPEG images in a zip file with all requested contest requirements stated above.
Source Files
All original source files of the submitted design. Files should be created in Adobe Photoshop or Illustrator and saved as layered PSD/AI files.
Final Fixes
As part of the final fixes phase you may be asked to modify your graphics, images (sizes or colors) or modify overall colors.
Please read the challenge specification carefully and watch the forums for any questions or feedback concerning this challenge. It is important that you monitor any updates provided by the client or Studio Admins in the forums. Please post any questions you might have for the client in the forums.