Challenge Summary
Welcome to the NNS (NoNameSite.com) Into the Claw Infographic Landing Page contest. NNS is the product of DARPA CS-STEM project, an internet platform for helping middle school and high school students (13-18 year old demographic) develop an interest in the S.T.E.M. fields. The platform features contests, activities, prizes and web-based entertainment shows designed to get students engaged.
For more information about the project, please visit the following pages:
NoNameSite.com | Main DARPA CS-STEM page
Round 1
1) Initial design of all the pages and banner mentioned in the Requirement section
2) Any note for the client about your submission
Round 2
1) Final design of all the pages and banner mentioned in the Requirement section
2) Any note for the client about your submission
Primary Goal & Design Considerations
The goal of this contest is to design the an infographics landing page for the Into the Claw game.
We want you to play this game http://www.nonamesite.com/web/cs-stem/into-the-claw-landing in making your design. The game instructions are important but it is not neccessary to explain the game via content, you just need to make it easier and quicker to learn how to play the game. The important part in designing this infographics is that you need convey how to play the game.
Keep in mind that most of the kids don't read instructions they want instant play, and when they don't know how to play the game they might just leave the site. What we want is basically kids will look at this infographic to learn how to play the game, then play it.
To play the game, you can use this account:
Username: studio
Password: designer
Requirements
Design the following requirements based on what :
-
Infographic Landing Page
- design this page based from the mentioned goal above
- you can pick up any content from here http://www.nonamesite.com/web/cs-stem/into-the-claw-landing, but the most important is to convey how to play the game
- your design should fit comfortably inside the provided site template (nns_site_template.jpg), you can adjust the height but the width is fixed
- the actual playing of the Into the Claw game should not be included in this landing page -
Infographic Lading Page with Video
- in the future we will eventually add a video tutorial for this game
- based from your Inforgraphic design, we need to have the ability to easily add video tutorial to this page
- so create a version of your Infographic design with a video player without affecting your original infographic design -
Banner
- based from your Inforgraphic design, create a banner with the size of 168 pixel width by 126 pixel height
- this banner should represent the game
- this banner thumbnail does not have to use any instruction but just look appealing to click on it and it should say "Play" only
Branding Guidelines
- should complement NoNameSite.com
- should be cool and fun
Target Audience
- middle school and high school students (13-18 year old demographic)
Judging Criteria
- You will be judged on how you convey the game to easily and quickly learn how to play
- Cleanliness, Creativity, and Graphics Appeals
Submission & Source Files
Preview Image
Create your preview image as one (1) 1024x1024 JPG or PNG file in RGB color mode at 72dpi and place a screenshot of your submission within it.
Submission File
Please upload PNG/JPEG images in a zip file with all requested contest requirements stated above.
Source Files
All original source files of the submitted design. Files should be created in Adobe Photoshop or Illustrator and saved as layered PSD/AI files.
Final Fixes
As part of the final fixes phase you may be asked to modify your graphics, images (sizes or colors) or modify overall colors.
Please read the challenge specification carefully and watch the forums for any questions or feedback concerning this challenge. It is important that you monitor any updates provided by the client or Studio Admins in the forums. Please post any questions you might have for the client in the forums.