Challenge Summary
Welcome to TopCoder Marketing Postcard Design Contest.
Through a gathering and a conversation on-site, TopCoder marketing team come to a conclusion that there are six specific comparisons and major differences between crowdsourcing (like TopCoder as a Community Development platform) and outsourcing.
At the end of this contest, we are looking for a creative and appealing postcard design that will describe all of these 6 differences.
Primary Goal & Design Considerations
The goal of this contest is to design a postcard design that will contain six (6) differences between outsourcing and crowdsourcing model. We are looking for a creative and apeealing postcard design.
Important:
- We provide a documentat containing the 6 Important diffence between crowdsourcing and outsourcing (see pdf attached). Please read the document to get a better illustration about what we trying to accomplish here in the postcard design.
- We provide a postcard template for you to design this postcard. Please use this template and be aware of the bleed or margin of the template.
- You need to design both side of the postcard (front and back).
- Please follow the requirement resolution mentioned in the branding guideline section because this postcard needed to be printed.
Best Practices Post Card Design References:
- Reference 1
- Reference 2
Requirement:
Front side:
- TopCoder logo needs to be at the top of the card. Feel free to put this on the top right or top left in your design. What do you think best is welcomed.
- The title : "6 Important Ways Crowdsourcing is Di fferent than Outsourcing". Feel free to explore your ideas how to design this title since this needs to be prominent on the postcard.
- www.topcoder.com (with underlined) must be at the bottom of this side. See the pdf attached as an example.
- These 3 sections below must be included in the front side of the postcard along with each graphics/icons representing each section.
- Per Hour Vs. Per Output
Add this text below the section title: "The shift from a labor-based model to an outcomes based model is really a re-envisioning of how work gets done and ultimately how you pay for that work."
We need a compelling graphics/icons representing this section in the postcard design.
- The Elimination of a Single Point of Failure
Add this text below the section title: "Human beings fail. Perhaps they slept poorly the night before or missed a train this morning. Whatever the reason, delays and negative impacts in productivity on an individual level drive up costs and extend time-lines on projects."
We need a compelling graphics/icons representing this section in the postcard design.
- Access to Breadth of Talent
Add this text below the section title: "A community development approach can make your life easier when it comes to ensuring you have access to the talent needed, when you need it."
We need a compelling graphics/icons representing this section in the postcard design.
Back Side:
- TopCoder logo needs to be at the top of the card. Feel free to put this on the top right or top left in your design. What do you think best is welcomed.
- www.topcoder.com (with underlined) must be at the bottom of this side. See the pdf attached as an example.
- These 3 sections below must be included in the back side of the postcard along with each graphics/icons representing each section.
- Predictability
Add this text below the section title: "A key factor that hampers innovation in a company is their inability to accurately predict the cost, the quality and the time it will take to bring a solution to market. The uncertainty ties their hands and less risk is often assumed."
We need a compelling graphics/icons representing this section in the postcard design.
- The Scope of Work
Add this text below the section title: "Development and Testing are by no means the only two aspects of a software product life-cycle."
We need a compelling graphics/icons representing this section in the postcard design.
- The Acceleration of Innovation
Add this text below the section title: "Companies of all sizes desire to innovate as effectively as Apple http://www.topcoder.com/blog/2011/09/can-yoube-as-innovative-as-apple/), but the truth is very few organizations have the resources to do so."
We need a compelling graphics/icons representing this section in the postcard design.
Branding Guidelines:
Color : Open to designer, but all colors must be in CMYK for printing format.
Fonts : Open to designer, Please be aware of font delivery requirement.
Size : the size of the post card should be 5x7 inch in 300dpi minimum resolution, please see the provided template
Icons : All icons/graphic design elements must be create using your own effort, keep the gradient to a minimum level since this is going to be printed.
Target Audience:
- TopCoder members
- Current Customer
- Potential Customer
Judging Criteria
- Creativity and Graphics Appeals
- Proper implementation of features outlined in the requirement section.
Submission & Source Files
Preview Image
Create your preview image as one (1) 1024x1024px JPG or PNG file in RGB color mode at 72dpi and place a screenshot of your submission within it. You are free to resize or crop your submission to fit this size, but do not add any filters or elements for dramatic effect, such as drop shadows or reflections.
Submission File
Low resolution JPG or PNG of your layout within the provided template.
Source Files
All original source VECTOR files of the submitted design. Files should be created in Adobe Illustrator or Inkscape and saved as layered AI or EPS files.
Final Fixes
As part of the final fixes phase you may be asked to modify your graphics, images (sizes or colors) or modify overall colors.
Please read the challenge specification carefully and watch the forums for any questions or feedback concerning this challenge. It is important that you monitor any updates provided by the client or Studio Admins in the forums. Please post any questions you might have for the client in the forums.