Challenge Summary
Welcome to “Marketing in the Era of Crowdsourcing Presentation” contest. Topcoder is calling all presentation gurus in Studio. The purpose of this presentation is to create a great presentation deck for our topic “Re-Aligning Sales and Marketing in the Era of Crowdsourcing, Social Content and Hyper-specialists” that will be presented for an upcoming conference in mid October 2012. In this contest we’re looking for your help to design the graphic and animation (using powerpoint animation features) that match with our presentation content. The presentation content is available in contest details.
At the end of this contest, we’re expecting powerpoint presentation that showing the content through visual communication to the audiences using appropriate and enticing graphics.
Round 1
Initial submission for client review
Round 2
All contest requirements as stated in contest details with client feedback applied
In this contest, we need your help to create the look and feel and designing appropriate graphics for the presentation content so audiences can understand the slides material instantly be seeing the graphics. It is important for us to make the presentation content immediately catch the eye of the audience by combining some visuals content and standards content to make a great presentation deck. This presentation overall themes will talking about Re-Aligning Sales and Marketing in the Era of Crowdsourcing, Social Content and Hyper-specialists.
Here are the requirements for this contest (run the Aberdeen_Preso_take1.pptx presentation to see the full content trough the animation) :
1. Slide 1 (1 slide), Opening slide, This slide should contain the presentation title “Re-Aligning Sales and Marketing in the Era of Crowdsourcing, Social Content and Hyper-specialists” and it’s graphic visualization (create the graphic), Topcoder logo, and Topcoder website link http://www.topcoder.com. Make sure this slide showing a professional design.
2. Slide Two (1 slide), Welcome to my world of Open Innovation & Crowdsourcing !!!, This slide should use the “Global Map” graphic as main imagery, create icons for all 5 elements :
a. Talent On-Demand
b. Best in Breed Assets
c. Innovate More, Risk Less!!!
d. Entire Digital Life-Cycle
e. Selling the DREAM!!!
This slide needs to be exciting, use exciting font and colors. Be creative and re-create the animation in this slide!!
3. Slide Three (1 slide), the truth about selling an Open Innovation Platform!, This slide should be the opposite of slide 2 – instead of exciting fonts and colors, we want boring fonts and colors, Provides icons for 4 elements in this slide :
a. Requires Actual Change!
b. 6 to 9 month sales cycle … or longer
c. Typically Requires C-Level Sign Off
d. Everyone’s favorite … Lawyers!!!
4. Slide Four (1 slide), Marketing & Sales Challenge, This animated slide needs to show the progression of “What it takes” for TopCoder to attain a new client. So instead of simple circles that get larger, we’d like to see each circle represented by icons that get larger and larger with sequenced order – design in this slide needs to be nice and clean AND we need them to be easily editable.
5. Slide Five (1 slide), By the Numbers: Upon Further Examination, Same idea as slide 4, the circles should be represented by icons (again some of the icons that were used in slide 4 will be re-used here in slide 5), we need you to use the same type of “animation” we were using in this slide (Aberdeen_Preso_take1.pptx). Just use designed icons and arrows and great fonts to really make it pop!!
6. Slide Six (1 slide), How Can 4 Business Dev Specialists Act Like 40?, this slide has a lot of animation – we need you to follow it exactly. we need the designer to create a really beautiful “Sales funnel” (the multi-colored funnel at the center of this slide – and we’d like it to see it like TopCoder design – the design work must be outstanding, clean, colors were perfect – mimic design style from “atomization presentation”. In this slide – Make all graphic elements to look really sharp and pro! Hi-res icons for TC Blog Icon and TC Webinar Icon will be provides after milestones phase.
7. Slide Seven (1 slide), By the Numbers: Where My Focus Had to Be, Same thing as slide 6 (and same concept as slides 4 and 5 – replace circles with icons – again you should re-use icons from slides 4 & 5, and again we’re OK with the designers grabbing the icons from the atomization deck so they can design these slides fast!). DO NOT use the phone images, instead please comes up with a new design of a phone that fits with the presentation color scheme and design style for this presentation.
8. Slide Eight (1 slide), Will be provided as PAID Task in FinalFix Phase. (Don't have resources yet)
9. Slide Nine (1 slide), Will be Provided in PAID Task in FinalFix Phase. (Don't have resources yet)
Important :
- You are free to use icons from our references files, however, for any Icons that cannot be found from references files, Please create a new one!!
- Because of words limitation in Studio Contest Spec, we cannot put all important explanation in this page, for every strange words or phrase and any slide animation purposes, please read "Jargon_&_Slide_Purpose.doc" document to see their meaning.
Slide and Design requirements
- Colors – It must following TopCoder colors, but use color variation to enhanced and maximized the slide appearances.
- Fonts - up to the designer to pick as long as the font is clear and easy to read. ANY fonts used in your design must be listed in your note/declaration file.
- References, we attached “TopCoder atomization presentation” so you will see what kind of design quality we’re looking for, You are FREE to use any icon set from this presentation as long it fits with the presentation themes.
- All Graphic Design needs to be easily used in a powerpoint slides (cut each graphic design elements so we can easily do some editing to the slides).
- Animation, Using powerpoint built in animation features, we need you to re-create all animations from Aberdeen_Preso_take1.pptx in your submission.
Target Audience :
- Potential Customers
- Current Topcoder Customers
Judging Criteria :
- How well you illustrate and explain the information in your slides.
- Cleanliness of your graphics and design.
Submission and Source Files :
Preview JPG/PNG Image File
Please create your preview image as one (1) 1024x1024px JPG or PNG file in RGB color mode at 72dpi and place a screenshot of your submission within it.
Submission File
All requested contest requirements/screens as PPT (Powerpoint Files).
Source Files
All original source files of the submitted design (All graphic sources and Powerpoint files).
Finalfix
As part of the final fixes phase you may be asked to modify your powerpoint content or graphics (sizes or colors) or modify overall colors. If Milestone updates are not completed you may be asked to update them during Final Fixes.
PAID TASK
During finalfix, there will be 2 new slides needs to be created because we don’t have resources for the slides now. We will have the content in finalfix phase, so please stay alert about the new slides requirements.
Attachment :
1. Topcoder Logo
2. TopCoder atomization presentation (References)
3. Presentation Content (Aberdeen_Preso_take1.zip)
Please read the challenge specification carefully and watch the forums for any questions or feedback concerning this challenge. It is important that you monitor any updates provided by the client or Studio Admins in the forums. Please post any questions you might have for the client in the forums.