Challenge Summary
The objective of the Retail Photo Management Tool project is to create an application to manage retail photos that will be used by a luxury retailer to improve customer relationships and increase selling opportunities. The goal of this application is to transform the way that the company uses images of their products, both internally and especially as a vehicle to communicate with customers. The application will be used by the company's selling associates to send product images to customers through email and MMS and to show in-store customers images of products available in inventory. The application will need to manage photo images that will be obtained from a number of sources and image specs will vary.
For this contest, we are asking you to put together the front-end design (Storyboard) for the Web Application. The attached wireframes for the Web Application show the 18 screens required for this application, which you will design for this contest. A breakdown of the screens to submit for each round of this contest is listed in the round specific instructions.
Round 1
Round 1 will focus on the Sales Associate functionality for the Web application (with a few Admin screens so we can provide feedback on them). The following screens are required for Round 1:
1) Login / Logout
2) Browse Products
3) View Product
4) Send Photo(s)
5) Add/Create Folders
6) Small Upload
7) Tag Photo(s)
8) Admin Page
9) Manage Photo Database
10) Edit Photo
11) Manage Database Servers
Notes : Any comments about your design you want the client to know.
Round 2
In Round 2, you will need to include all Round 1 screens (updated based on milestone feedback). The following screens are also required for Round 2:
12) Bulk Upload
13) Bulk Upload Results
14) Synchronize
15) Manage Exchange Server Connections
16) Manage AS400 Connections
17) Configure Application Settings
18) Help
Notes : Any comments about your design you want the client to know.
Primary Goals
The objective of the Retail Photo Management Tool project is to create an application to manage retail photos that will be used by a luxury retailer to improve customer relationships and increase selling opportunities. The goal of this application is to transform the way that the company uses images of their products, both internally and especially as a vehicle to communicate with customers.
The application will be used by the company's selling associates to send product images to customers through email and MMS and to show in-store customers images of products available in inventory.
The application will need to manage photo images that will be obtained from a number of sources and image specs will vary. Sources will include professional corporately-taken photos, third-party vendor photos, as well as seller sourced "ad hoc" photos taken with sellers' mobile devices and tablets on the floor of the retail stores. The company at this time does not sell online. Each photo will link to one or more SKUs.
For this contest, we are asking you to put together the front-end design (Storyboard) for the Web Application. The attached wireframes for the Web Application show the screens required for this application. A breakdown of the screens to submit for each round of this contest is listed in the round specific instructions.
General Requirements
- Produce a front-end design (Storyboard) that can be used to demonstrate all screens / mentioned functionalities as required in each round (screen size should be 1024px wide).
- The design must be very easy to use and intuitive. Keep that in mind when designing your solution.
- You MUST cover all screens mentioned in contest round details (and described in the Web App Wireframes / conceptualization document).
- Your design must represents all pages and flows from Web App Wireframes. You should use that as a guide, but if there is better way to display any information, feel free to reflect that on your design.
- Screens should be numbered correctly to explain the storyboard flow to us.
- Please check wireframe notes on each page to see the various interactions in those pages. You need to include those in your submission.
Branding Guidelines
The design should be clean and modern. We are a luxury retailer and sell women's and men's clothing and accessories. The look should be both simple and reflective of our luxury image. The app will be used mostly internally by sellers, but will sometimes be used to show customers what we have in stock in other locations, so we want it to look and feel like our website and marketing materials.
The app should have similar design features as our website, our new ipad app, and our magazines/marketing materials (see reference doc section for links).
The client's 2 corporate fonts are Trajan (for Headers) and Syntax (for Body copy). You may use comparable fonts in your submission but please follow the Studio font policy for declarations.
The client's Corporate Colors are: Copper 876 (#996640), Cream PMS 468 (#E2D6B5), and Black (#000000).
We are still working on the name and logo. Please use a placeholder for now – MPix (this will change).
Target Audience
The new Photo Management Tool will be used by the company's internal selling associates to send images (by email) of our products to their customers, accompanied by personalized messages. Also, the app will be used in-store to show customers photos of products that are available from other locations but are not in-store currently. Our sellers and customers are men and women of varied ages, and do not tend to be technically sophisticated, so the app should be visually clean and easy to use.
Customers receive too many emails already – the resulting emails should have the feel of our marketing materials – sophisticated and personalized, uncluttered.
Reference Diagrams
We would like the app to have similar design features as our website, our new ipad app, and our magazines/marketing materials. Our look is clean and modern, the products are men’s and women’s luxury clothing and accessories. The look is sophisticated but not fussy or complicated:
You can see the look of our website here: http://mitchellstores.com/
Download our ipad app here: http://mitchellstores.com/app.html
Please take a look at our magazines and mailers here: http://mitchellstores.com/site/books-mailers/
Judging Criteria
- Overall look and feel
- Simplicity and Consistency
- Completeness and accuracy of how the design matches the screens / flow of the wireframe.
- How well you follow the client's branding / design guidelines.
- Any suggestions, interactions and user flow you recommend (provide any notes or comments for the client)
What to Submit
Preview JPG/PNG Image File
Please create your preview image as one (1) 1024x1024px JPG or PNG file in RGB color mode at 72dpi and place a screenshot of your submission within it.
Submission ZIP File
All requested contest requirements/screens as JPG or PNG files.
Source ZIP File
All fully editable original source files of the submitted design as required by the contest under "Source Files" in the side bar.
Final Fixes
As part of the final fixes phase you may be asked to complete one round of minor changes to ensure your submission meets the stated requirements of this contest. See more information about Final Fixes.
Please read the challenge specification carefully and watch the forums for any questions or feedback concerning this challenge. It is important that you monitor any updates provided by the client or Studio Admins in the forums. Please post any questions you might have for the client in the forums.