Challenge Overview
Assignment: design a logo for a new product (ALTX) soon to be launched by a new company (iMatchative). The company's logo has been established (see attached) and somehow needs to be incorporated into the design of the new logo. Open to ideas regarding how prominent/subtle the company representation should be though current thinking is to use iMatchative as a signature to a more prominent ALTX logo.
Uses for the logo: typical printed materials such as business cards and letterhead- design needs to consider both vertical and landscape uses on documents. Logo must translate well to digital formats: website, interactive presentations, PDFs, etc.
ALTX (stands for alternative exchange) is a 2 sided platform that will match investors with hedge funds. Think match.com for hedge funds (hedge funds are called alternative investments in the financial community). AlLTX will use proprietary technology, combined psychodemographic information, to match investors with hedge funds in a unique and ground breaking fashion
ALTX could be the first of several products launched by iMatchative.
Logo should connote innovation, express the product's disruptive quality, yet incorporate a simple elegance that will illicit respect from the product' s customers: Wall Street types. Logo cannot trivialize the product.
Open to all color treatments, though predisposed to colors that suggest confident professionalism, innovation and strength. Avoid frivolous colors.