Challenge Summary
Welcome to the Lenovo Brand Expression Portal Wireframe Contest. The purpose of this contest is to help Lenovo build an intriguing “Lenovo Brand Expression Portal” for creative thinkers to help define our future brand persona and upload concepts around how we reshape our PC+ era marketing.
At the end of this contest we are looking for a process flow, plan and layout design of the pages mentioned in the contest details. Include your thoughts or notes to help improve the user experience.
This is the our first contest - let us know if you have any questions!
Round 1
Your submitted Wireframes for a Checkpoint Review
- Navigation structure with suggested content layout
- Any questions you have
Round 2
Final Wireframes
- Final screens plus any Checkpoint updates
About Lenovo
You may know Lenovo as the maker of ThinkPad laptops or the new Lenovo Yoga, but today we make more than PCs. In fact, we make amazing devices across all four screens: PCs, tablets, smart phones and smart TVs. While we are 7 years young, our roots run deep to 1981 in the U.S. when IBM invented the PC and to 1984 in China when our founder and 10 other scientists took $25,000 and decided to build a company… a Legend… unlike any other. Legend built a big business inside China. So when the time came to go global, we went big again by acquiring IBM’s PC Division. The incredible result – East meets West and the birth of a global giant was born.
Our results speak for themselves. We have been the fastest growing PC company for more than 2 years. We are one of the biggest PC manufacturers in the world – and currently vying for the #1 spot.
Our diverse background fuels our creative power and we are not shy about striking out and trying new things. This past year we introduced a new category of devices that bend, fold, spin and twist unlike anything ever seen before. We call these shape shifters convertibles, because they adapt to how people use them.
Doing things in a big, different way is our mantra.
We want to transform our marketing by applying the same drive and innovation to our branding efforts as we have to our products. We are a transformative point in our company. There has never been a better time, or way, to live up to our brand promise, Lenovo, For those who Do.
Lenovo Brand Expression Portal? Wireframe Contest Details
With this in mind, we want to create a place for creative collaboration of the next generation of our brand promise.
Wireframe Design Problem
- Lenovo is looking to plan, design and build a “Lenovo Brand Expression Portal” to launch an inaugural Brand Expression Challenge (please refer to brand expression challenge mechanics in the attachment)
- Site users would be able to register for the Challenge and be able to submit their Challenge solutions through the Portal.
- Please refer to the Lenovo Visual Identity document to learn more about our current visual assets and guidelines.
The following list of features are mandatory requirements for site.
- Other features and functionality to achieve the goals of the portal are also welcomed in your wireframe designs.
1) CMO Introduction video to this new marketing collaboration site (There will be an introduction video featuring our CMO giving some background on Lenovo and what we are looking for as submissions. This video should be front and center.)
2) As a user, I want to be able to do the following:
- to know what the current competition is about and also what other plans does Lenovo have for the platform
- be able to create a user profile for myself before submitting my entry for the contest (would possibly include a profile photos, details, description, social networks I use)
- submit and register for the contest with my personal details (name, country, age, ID, email, contact number, school, occupation, gender, agree to terms and conditions, email opt in for further notification etc)
- to submit my contest entry in various media forms (image, video, sound, text) and describe my entries to the judges
- edit/ change my contest details and submission
- view all submissions from the contests by most recent, most popular, locale and country.
- Comment on the diffrent entries
- vote on entries that I prefer
- share my vote, the entries and site on social networks globally (including, Facebook, twitter, Weibo, Douban, Ren ren, Googleplus, Tumblr and more)
3) As a Lenovo employee, I want to be able to do the following:
- able to seed submission examples for the contest
- to moderate the submissions for the contest and remove submissions that are spam or irrelevant
These features are considered "good to have" for the portal:
1) As a user, I will be able to do the following:
- promote the site/ contest/ participant
- be able to contact Lenovo for partnerships if I represent school or press
- discuss and communicate with other users of portal through a discussion forum
- Submit my thoughts and entries on a shared blog with the community
- See how much time is left to submit for the contest (countdown clock)
- find out more about Lenovo through links to Lenovo Social Properties
https://www.facebook.com/lenovo
https://twitter.com/lenovo
http://www.youtube.com/lenovovision
http://www.linkedin.com/company/lenovo
http://www.flickr.com/photos/lenovophotolibrary/
http://instagram.com/lenovo
http://pinterest.com/source/lenovo.com/
http://forums.lenovo.com/
http://www.lenovo.com/
Link to Lenovo News http://news.lenovo.com/
Target User
- Creatives and Art schools, Prosumers, Net-Gen college students,
Judging Criteria
- How well you plan out the new contest portal
- Cleanliness of wireframes and instruction
Submission & Source Files
Preview Image
Please create your preview image as one (1) 1024x1024px JPG or PNG file in RGB color mode at 72dpi and place a screenshot of your submission within it.
Submission File
Wireframes should be built in HTML, Axure, MS Visio or Google Sketch Up. The resulting files are not critical in this contest. The most important point is that all the content is listed and the pages are linked together to show page flow.
Source Files
All original source files of the submitted ideas. Include notes within your wireframe
Final Fixes
As part of the final fixes phase you may be asked to modify content or user click paths.
Please read the challenge specification carefully and watch the forums for any questions or feedback concerning this challenge. It is important that you monitor any updates provided by the client or Studio Admins in the forums. Please post any questions you might have for the client in the forums.