Challenge Summary
Welcome to Sharous Logo and App icon Design Contest!
We have an iOS app named “Sharous” that needs a creative and simple logo and an app icon.
Sharous is a company which is in progress of starting a mobile-based, location-centric social networking application. Sharous will initially be offered as a mobile application for iOS devices, where users will be able to share their location from their phone in close to real-time, view a world map showing the location of their contacts, people around them, and other users, and interact with other users in the map or on their contact list.
At the end of the contest, the client is looking for a logo and an app icon that will make the app stand out from the rest and help build its own brand. In short, it should have a unique look and feel of its own. Sharous logo will be used widely in various ways like t-shirts, posters, banner ads, videos, and animations and so on.
If you have any question, please raise in the forum, Let's discuss anything!.
Round 1
For Round 1, please submit the following for review (you may submit multiple designs):
1. Logo design
2. App icon design
Round 2
Round 2 start announcing Checkpoint winners. Contestants need to make changes to their submissions based on client feedbacks.
1. Logo design
2. App icon design
Primary Goals
Logo
- Logo needs to be simple and easy to remember. Please avoid complex gradients. We prefer a simple, minimalist and CLEVER approach this time.
- Logo should have the text “Sharous” and a graphic to represent the application’s purpose.
- As the application is based on Google maps, we would like to see a world map incorporated somewhere in the logo (Be creative)
- The brand Sharous stands for technology, passion and internationality (which is where the world map comes from).
- It should stand out really well on white background (We're going to use this mostly on white backgrounds). Choose colors wisely
- We will be running another contest to revamp the existing UI of the app. So, please keep in mind that the logo colors should be able to use inside the app.
- Design as professional, creative and appealing for all kinds of audience
- Please keep in mind that you’re creating an important part of a brand. The logo needs to be as remarkable as possible and give people an emotion about the brand.
App icon
-App icon should represent the use of application and include ideas from the logo
- Everyone should be able to identify the app by looking at its app icon.
- Please provide the following dimensions (in pixels)
(i) 57 x 57 (iPhone)
(ii) 114 x 114 (retina iPhone)
(iii) 72 x 72 (iPad)
(iv) 144 x 144 (retina iPad)
(v) 512 x 512 (App Store)
(vi) 1024 x 1024 (App Store)
What we don’t like
- Complex gradients
- Complex 3D Shapes
Branding Guidelines:
No branding restriction, Font and Colors are open to designer, but it should look professional.
All fonts must be declared according to the font policies when submitting.
You may design the text part of the logo using vector shapes/paths than using any font.
Target Audience
- Users around the globe
Judging Criteria
- Concept: Does your logo present a new and interesting concept?
- Is it simple, yet memorable?
- How good you convey the purpose of the app.
- How good your color palette choice is.
- Cleanliness of your graphics and design.
- Does it meet all requirements?
- How well the app icon suits the logo and concept of the app
References
http://webdesignledger.com/inspiration/30-minimal-logo-designs-for-your-inspiration
http://bluefaqs.com/2010/04/60-highly-clever-minimal-logo-designs/
http://themeflash.com/35-clean-and-minimal-logo-design-inspiration/
Please check Foursquare, twitter, Facebook, Ambiance app icons
Attachments
(i) You may use Sharous_logo_Template.ai to design logo
(ii) You may use App_iconkit.psd to showcase different app icons
Submission & Source Files
Preview Image
Please create your preview image as one (1) 1024x1024px JPG or PNG file in RGB color mode at 72dpi and place a screenshot of your submission within it.
Submission File
Submit JPG/PNG image files based on contest submission requirements stated above.
Source Files
+ All fully editable original source files of the submitted design as required by the contest under "Source Files" in the side bar.
+ Your designs should be vectors created by Adobe Illustrator or similar, and saved as layered AI or EPS files in CMYK mode.
+ You should provide two versions of your logo: one with fonts in outlined format, and one without.
Final Fixes
As part of the final fixes phase you may be asked to modify your graphics (sizes or colors) or modify overall colors.
Please read the challenge specification carefully and watch the forums for any questions or feedback concerning this challenge. It is important that you monitor any updates provided by the client or Studio Admins in the forums. Please post any questions you might have for the client in the forums.