Challenge Summary
Welcome to “Draco - Consumer Loyalty Gamification Mobile Wireframes Concept Contest”. This project purpose is to develop native mobile application for iOs and Android platform to better engage and create relationship between our client and their customers through gamification concept in the application. In this contest, we need your help to develop the application flow based on our concept documents attached in this contest.
At the end of this contest, we are looking an HTML wireframes which showing a new workflow for the application and can be use as suggestion for the next development phase.
Round 1
Initial wireframes concept for client review
Round 2
All contest requirement as stated in contest details with client feedback
Our client would like to develop a mobile application to better engage and create relationships with our end consumer, the idea is centered around home owners or commercial businesses that mow or cut their lawn with one of our client products. The application would help turn cutting grass ( "chore") into a game with user incentives / rewards. The desired functionality could include GPS plotting of mowing path which would calculate "Miles" of which consumers can earn service rewards and coupons. Consumers could share this information via social media or compete in leader-boards for prizes. The application could also provide feedback to help the consumer to aid to help in efficiency of the mowing or equipment experience.
Notes : This contest is a concept wireframes contest, so no specific data available, we need your creative thoughts about what data and it's flow that will be the best for the application using all input materials available in this contest. Feel free to ask in forums regarding any functionality and flow that not clear enough for you. client representative and copilot will be happy to discuss the requirements with you.
Application requirements
Create mobile app flow that:
- Is NOT a gimmick
- Turns a chore into a game
- Give users incentive / rewards for building a relationship with our client
App Functions:
- Google Maps / Plotting
- Enable GPS to track mowing path / speed / etc
- Accelerometer to measure vibration
- Efficiency reporting
- Feedback / tips / suggestions: "Did you know that based on your mowing patterns, a 24" mower could save you X minutes"
- Maintenance Reminders
- Facebook sharing
- Deck Size
- Equipment Name / MTT (Model Type Trim)
- Use QR code to "add" to your list
- Dealer Locator
Rewards Program:
- Use above inputs to determine how much / often you mow
- Calculate Yard size and put you into a "Class"
- Build Miles from the application
- Turn in Miles for rewards
Incentives:
- % off service items
- "Power Up" engine after 5 years
- Leader Boards
- Free Product for Leaders
- Big Box Promotion tie-in (% off coupons)
- Exercise tie-in
Wireframes Flow requirements
We need your help to create the application flow that at least have the following functionality :
1. My Equipment
a. MTT / Serial Numbers
b. Registration
2. Support / Service
a. Technical Pubs
b. Diagnostics – for example, use of phone microphone, phone gps, etc.
c. Contact Us
d. Dealer Locators
e. FAQ
3. Social Media Sharing
a. Share pictures
4. “MoMiles” - GPS Plotting - click and start
a. Track speed, path, exercise
b. Turn Miles into Rewards
5. Lawn Manager
a. When to Mow - tie in with weather and last time mowed
b. Tips / Tricks
c. Maintenance Reminders
6. Incentives / Coupons
a. Turn Miles into Rewards
b. Get bonus Miles for mowing a different yard
c. “Time to Power up” after X years
d. Social Media Leader Board
e. % off service items - based on calendar
f. Tie into Exercise
g. Predictive Maintenance, based on amortization of service parts and reminders
IMPORTANT :
We’ve provides you with 5 idea generations documents that we collect from our previous idea generation contest. Each documents contains different ideas about the application functionality. We want you to determine which flow is the best for each functionality using any ideas from those documents. You can choose one of them, combine them and create new flow based on the those ideas.
Technology:
- iOs and Android Platform
- Create your wireframes in portrait view and use iPhone screen ratio for the wireframes.
Target Audience
Younger generation of customers that using our client product.
Judging Criteria
Your submission will be judged using following criteria :
1. Completeness and accuracy of the wireframe as defined in the contest details
2. How well you implement the required data and provides suggestion, interactions and the user flow.
3. User Experience
4. How well your wireframes provide a consistent user flow
5. How well you implement the required data and any suggestions, interactions and user flow you recommend (provide any notes or comments for the client)
Submission and Source Files
Preview Image
Create a 1024x1024 JPG or PNG file and place a screenshot from your submission within it.
Submission File
All requested contest requirements/screens as clickable HTML files unless otherwise stated in the contest details.
Source Files
Wireframes should be built in HTML, Axure (.rp).
Finalfix
As part of the Final Fix phase, you may be asked to remove, update, or change some features of the wireframe.
Attachment :
- Idea Generation documents (5 documents)
Please read the challenge specification carefully and watch the forums for any questions or feedback concerning this challenge. It is important that you monitor any updates provided by the client or Studio Admins in the forums. Please post any questions you might have for the client in the forums.