Challenge Summary
Welcome to the Chaos Customer Profile Page Concept Design Contest. In this contest we are looking for you to design storyboards pages based on "Customer Profiles" we are providing. Chaos currently has multiple website where customers can purchase products. We are now looking to optimize the customer experience by focusing the user experience on the types of products and services they would like to see based on their customer profile and prefrences.
For this contest you need to think about creating a "personalized and consistent customer buying experience". When a Chaos customer is on their website they want the user to have personalized "content" to encourage quickly finding and purchasing the products they need.
Round 1
We would like to see your initial concept designs
1. Welding/Metal Fabrication Customer Profile Page
2. Specialty Gas Customer Profile Page
Notes.jpg: Any comments about your design for the Client
Round 2
Final Design of
1. Welding/Metal Fabrication Customer Profile Page
2. Specialty Gas Customer Profile Page
3. Any design updates from the Checkpoint review
Notes.jpg: - Any comments about your design for the Client
Contest Details
Chaos is looking to improve their customer's user experience (UX). The next step is to focus their e-commerce site on the different types of users (profiles) and what they are looking for when shopping. Chaos wants to engage their customers with user experiences that allow them to follow any path they desire why "seeing only content and products that are relevant to them".
Design Problem:
Chaos has multiple e-commerce solutions for their different types of customers. Customers need to go to multiple websites to "find" the products they need. We are focusing on two type of customers and are looking for Concept Designs on what their improved "tailored" experience might look like.
1) What are the products and content a welding/metal fabrication customer is expecting to see on the website and how do we prioritize
2) What are the products and content a specialty gas customer is expecting to see on the website and how do we prioritize
Design Goal:
We want to put the Chaos Customer at the center of the user experience and influence them along their click-path with targeted content, merchandising, and personalized features that are always in relevant to them.
Design Notes:
- Your page design should reference/use some of the existing/completed storyboards and user experience. You can see on attached praxair-direct-storyboard.zip
- You can find additional information related to the Chaos application here (Direct)
Customer Profiles
Profile 1: Welding/Metal Fabrication Customer
- What are the things a welding/metal fabrication customer comes to a website for and how do we prioritize.
- Wide range of customers from small hobbyists to large industrial manufacturer.
- Needs shopping/ browsing/information as well as customer self-service.
Profile 2: Specialty Gas Customer
- What are the things a specialty gas customer comes to a website for and how do we prioritize
- Tends to be laboratory, university, hospitals etc.
- Large sophisticated customer.
- Not a lot of “shopping”.
Concept Design Requirements
Design two (2) different shopping user experience concepts that capture what the two provided profiles might expect to see during their "tailored" shopping experience.
- You can provide additional support pages to show any click-paths
- These 2 profile pages need to show unique layout/structure, so user can recognize if they are in different profile pages.
Assumptions
- User has arrived at Chaos e-commerce site
- Chaos is aware that the customer is either "Profile 1" or "Profile 2"
Important Customer Experience Concepts and Services
1) Customers want to obtain information on specific relevant gases, hard goods and safety information
- Online Catalog (important! - able to quickly search and find relevant products)
- Online access to hard copies of catalogs (pdf catalogs)
- Need some way to let user navigate all products
- How does a user find a specific product quickly?
- SDS (stand for Safety Data Sheet). Details info at http://en.wikipedia.org/wiki/Material_safety_data_sheet)
2) Customers want to find a store
- User needs to be able to quickly find local stores and information
3) Customers want to buy online!
Able to purchase products by:
- Catalog
- History (past purchases)
- Inventory (see what is available)
- Request (request special products)
- Cross-sell/up-sell
- Product accessories (important!)
- Recently purchased
- Most popular products
4) Customers want to self-serve (help themselves)
- Pay outstanding invoices
- Payment history
- Cylinder balance
- Purchase history
- Retrieve signed shipping docs
- Track shipments
5) Customers want to access relevant industry & expert information
- Applications
- Tips & Tricks
- Demonstration videos
6) Contact Us area
Customers want to contact Chaos
- Phone
- Store
- Chat
- Email
7) Customers want to learn more about events and new products that will be of value.
8) Find a community
- What community tools and services might be useful?
- User Reviews
- Buyer's guides
- How-to videos
IMPORTANT
- Keep things consistent. This means all graphic styles should work together.
- All of the graphics should have a similar feel and general aesthetic appearance
Target User
- Specialized customers
Judging Criteria
- How well think about and plan the user experience - have fun and think about new concepts!
- Cleanliness of your graphics and design
- Your design should possible to build!
Submission & Source Files
Preview Image
Please create your preview image as one (1) 1024x1024px JPG or PNG file in RGB color mode at 72dpi and place a screenshot of your submission within it.
Submission File
Submit JPG/PNG for your submission files.
Source Files
All original source files of the submitted design. Files should be created in Adobe Photoshop and saved as layered PSD file.
Final Fixes
As part of the final fixes phase you may be asked to modify your graphics (sizes or colors) or modify overall colors. We may ask you to update your design or graphics based on any missed specification or checkpoint requirements.
Please read the challenge specification carefully and watch the forums for any questions or feedback concerning this challenge. It is important that you monitor any updates provided by the client or Studio Admins in the forums. Please post any questions you might have for the client in the forums.