Challenge Summary
Welcome to the FanFare Logo Design Contest. The goal of this competition is to create a new logo for a customizable wireless doorbell that will be used across all media like hardware, website application, mobile application, print format and others.
Round 1
Your submitted design solution for checkpoint review:
- Logo in Color (on white)
- Logo in Color (on black)
- Logo in grayscale
Round 2
Your final design solutions after incorporating checkpoint feedback:
- Logo in Color (on white)
- Logo in Color (on black)
- Logo in grayscale
What is FanFare
FanFare is born out of an idea to develop a new and fun way to show your college spirit to friends and family.
Personalization of products is common across many products; from selecting the color and ringtones on your phone to the wallpaper on your tablet. FanFare takes this personalization to your home enabling you to show your college pride and customize how you welcome your friends and family through sights and sounds.
Sights
- FanFare’s design includes personalized custom graphic covers. Snap off one cover and snap on a new one. Change the sight of the FanFare chime based on a game day, holiday or special occasion.
Sounds
- FanFare’s sound library distinguishes this chime from other doorbells. The ease of browsing, adding, organizing and changing the sounds makes it simple to customize how you welcome friends and family. Each linked push button (up to four push buttons) can store four sounds. Play one sound at the front door and a different at the back door. The quick change technology enables you to change the chimes sound in 10 seconds, anytime. Making it easy to play a fight song for a football game party, Happy Birthday on a special day or a Spooky sound during Halloween.
Wireless
- FanFare’s wireless design uses wireless radio technology to assure outstanding operation and expandability. FanFare supports up to four wireless push buttons. Additionally, it will work with many garage door remotes; adding to the fun.
Wall or Desktop
- FanFare’s design enables it to replace an existing home chime or with the optional power supply it can be placed on a bookshelf or tabletop. The wireless doorbell push button means it is ideal for homes, apartments and dorm rooms.
We are looking to deliver a fun new experience to the home. Personalizing the way you show your college spirit and welcome your friends and family.
Read attached FanFareSpec_20130722 (1).docx for details functionality and specification.
Logo Requirements
- We are looking for something fun, fresh and explains "FanFare" clearly!
- The logo need contains "FanFare" or "FANFARE" text.
- You might need create graphic explains the application purpose.
- Tagline is optional on this contest. Suggest us the exciting wording.
- The logo should grasp the message of the logo design within 3 seconds of the first glimpse. Anyone who sees your logo for the first time should retain that image in their memory.
- Please stay away from gradients, as they will not be able to be easily reproduced across all media.
- Color open to designer, but limited to 3 major colors. You need put the exact color hex number, RGB/CMYK or Pantone color. Sample Format: Pantone 1245 PC, R 213 G 159 B 15, C M Y K, #FFF000
- Your submissions need contains:
-- Logo of Color version behind Black background
-- Logo of Color version behind White background
-- Logo of Grayscale version behind Black or White background
- Fonts are open to designer. Include the name of the font and a link to where it can be downloaded/purchased. DO NOT include any font files in your submission or source files.
- Designs must be created as VECTOR artwork so they can be resized without a loss of quality. Make sure your logo quality is not diminished when scaled up or down.
- You need make sure your logo looks okay above light or dark background.
Logo Reference
http://conceptgenius.com/practices-logo-design/
http://tannerchristensen.com/rules-for-logo-design/
http://justcreativedesign.com/2008/12/02/logo-design-resources/
Target Audience
- Customer Friends & Family
- Potential Customer
Judging Criteria
- Relevance: How does your logo "fit" with the FanFare purpose?
- Quality: Does your logo look fresh, professional and clean? Is the composition/layout well done? Have you used typography in a meaningful way?
- Concept: Does your logo present a new and interesting concept? Is it simple, yet memorable?
Submission & Source Files
Preview Image
Please create your preview image as one (1) 1024x1024px JPG or PNG file in RGB color mode at 72dpi and place a screenshot of your submission within it.
Submission File
Submit JPG/PNG image files based on contest submission requirements stated above.
Source Files
All original VECTOR source files of the submitted design. Files should be created in Adobe Illustrator or Inkscape and saved as layered AI or EPS files. Your source files must meet these requirements:
1) The AI/EPS logo file with text intact (not outlined).
2) The AI/EPS logo file with text in outlined format.
Final Fixes
As part of the final fixes phase you may be asked to modify your graphics (sizes or colors) or modify overall colors.
Please read the challenge specification carefully and watch the forums for any questions or feedback concerning this challenge. It is important that you monitor any updates provided by the client or Studio Admins in the forums. Please post any questions you might have for the client in the forums.