Challenge Summary
Welcome to the Hestia Anonymous Customer Infographic Design Contest. This contest is to design an infographic that shows the user flow for an anonymous Hestia site user.
FAST Milestone - let us know if you have any questions!
Round 1
Initial infographic design for a review.
Round 2
Your final infographic design for a review.
An anonymous customer is any customer who visits our web site and does something that causes us to track their usage on the site. This could be anything from adding an item to the cart/wishlist, choosing a product, etc. If that customer later goes on to register they are no longer "anonymous" - we know who they are because they have registered.
This contest is focused on creating a nice infographic that illustrates the 'Anynomous Customer' activity.
Design Notes:
- We are not looking for perfection - but focus on idea and portraying the provided content in a way that makes sense to the Hestia business team
- No istockphoto allowed in this contest. Use your own designs and illustrations
- Please make sure you listed all Fonts you used on your design to avoid failed screening.
- We have client sketch of what need displayed on infographic design, see attached (sketch-anynomous-customer.pdf). .
- Color theme is up to you - it should be interesting and "easy to understand"
- Use the Hestia logo on your infographic design. Download from this link http://apps.topcoder.com/wiki/download/attachments/66028138/New_Ferguson_Logo_548.eps.zip?version=1
Anynomous Infographic Information:
CUSTOMER
SEES THIS
- www.ferguson.com with relevant content based on search
- Rich product information, good imagery, specs, installation, warranties
- Option to register
DOES THIS
- Google search
- Searches for product information
- Compares products
- Place and order
- Create a password
- Returns later to visit again
HOW TO MEASURE SUCCESS
- Increased SEO effectiveness
- Increased usage of Product Catalog
- Increased # of Orders
- Increased in Registrants
- Increased in $ Value of orders
- Decrease Customer Churn Rate
-- Loyalty
-- Rewards
-- Programs
AFFECTED PROCESS
- Content Management Strategy
- Catalog based on sub-set of entire product offering
- Regional Availability
- Vendor Drop Stop
- DC Direct
- Credit Card Processing
- Shipping Calculations
- Email Campaign
Notes:
- Refer attached sketch-anynomous-customer.pdf, you can see some solid and pointed arrows also bracket mark between sections. Show them cleverly on your design.
- What should the icons/graphics/concepts portray to the activity graphically?
- If you have an idea for a item that we are not providing - ask us and we will try and find the information
- In Round one your design doesn't need to be perfect - show us your concepts, ideas and illustrations - so we can provide you feedback/art direction.
Infographic Design References
Some samples of best practices infographic informations:
Reference 1
Reference 2
Flat Design
Target User
- Hestia business team
Judging Criteria
- Is your design engaging?
- How well you represent / convey information in your design.
- Cleanliness of your graphics and design
- How well it will translate across different media, powerpoint, print, etc.
- Simplicity of design / strong, clear design concept
Branding Guidelines
Color : Open
Fonts : Open to designer, Please be aware of font delivery requirement.
Size : Open to designer, but your infographic should fit into the standard 960px width website content area. Ideally it will be "poster like" so more vertical then horizontal.
- We could post it on the blog or website
- We might print it in poster sizes
Submission & Source Files
Preview Image
Please create your preview image as one (1) 1024x1024px JPG or PNG file in RGB color mode at 72dpi and place a screenshot of your submission within it.
Submission File
Submit JPG/PNG for your submission file.
Source Files
All original source files of the submitted design. Files should be created in Adobe Illustrator and saved as layered AI files.
Final Fixes
As part of the final fixes phase you may be asked to modify your graphics (sizes or colors) or modify overall colors. As part of final fixes you may be asked to fix or update your screens to meet any missed requirements, forum requirements or milestone requirements.
Please read the challenge specification carefully and watch the forums for any questions or feedback concerning this challenge. It is important that you monitor any updates provided by the client or Studio Admins in the forums. Please post any questions you might have for the client in the forums.