Challenge Summary
Welcome to the TopCoder Design Recruitment Banners Design Challenge!
This contest is focused on creating 4 sets of banners for a campaign topcoder will run in order to attract new designers to the community (Information Architects, UX Designers, Mobile Designers). This will be a very high exposure project so get your creative juices flowing!
Round 1
Initial Design for the 4 Ad Design Concepts you will create.
- We need all banner sizes: 350x350,250x250,728x90,160x600,120x600,240x400, as shown in the Challenge Description.
- Please number files (01, 02, 03 etc.) - it’s easier to review with the client.
- Notes.jpg: Any comments about your design for the Client
Round 2
Complete Final Design for the 4 Ad Design Concepts you will create.
- We need all banner: 350x350,250x250,728x90,160x600,120x600,240x400, as shown in the Challenge Description.
- Please number files (01, 02, 03 etc.) - it’s easier to review with the client.
- Notes.jpg: Any comments about your design for the Client
Contest Details:
The goal of this challenge is to for you to design 4 design concepts for a Recruitment advertising campaign topcoder will run.
We provided 9 concepts (see attached file) - your task is to explore each creative concept and pick 4 of them that you find most appropriate and push their limits, making them better.
Each of the 4 sets must contain a banner/ad in 6 sizes, so you need to adapt your design to fit the following sizes:
- 350x350
- 250x250
- 728x90
- 160x600
- 120x600
- 240x400
Please arrange the designs in each set as in our example provided in the attached file (find it at page 1 - "Sample Deliverable")
Required Pages/Screens:
Please choose 4 from the following 9 concepts, you can also find this information in the attached file:
CONCEPT 1:
Education Concept:
1. Headline = Life Changing opportunities for students & designers
2. Sub-headline = Train. Compete. Dominate.
3. Call to Action = Challenge yourself now.
4. Design Direction = We want a mostly typographic banner with this message. Typography is something that is important to designers. We need a banner that show's a designers touch. We want to have an inspirational tone, so the addition of some inspirational photography as a background will reinforce this concept. look for photos of people training or achieving goals, or of inspirational scenery.
5. Creative Samples: = see attached file.
CONCEPT 2:
Sport Concept:
1. Headline = Bring your "A" game!
2. Sub-headline = Compete in Graphic Design Challenges
3. Call to Action = Bring it
4. Design Direction = We want a mostly typographic banner with this message. Typography is something that is important to designers. We need a banner that show's a designers touch. Have fun with your typography...make it "sporty" and colorful. You could possible incorporate sports themes or imagery into this banner.
5. Creative Samples = see attached file.
CONCEPT 3:
Sport 2 Concept:
1. Headline = topcoder is looking for the ALL -STARS OF DESIGN
2. Sub-headline = Compete. Learn. Win
3. Call to Action = Enter to win!
4. Design Direction = We want a mostly typographic banner with this message. Typography is something that is important to designers. We need a banner that show's a designers touch. Have fun with your typography...make it "sporty" and colorful. You could possible incorporate sports themes or imagery into this banner. Possibly look to emphasize some aspect of an "all star". Look to work in star graphics or banners to give your banner a sporty look.
5. Creative Samples = see attached file.
CONCEPT 4:
Community Concept:
1.Headline = We're short of a few players. Bring your "A" Game. Join the topcoder team!
2. Sub-headline = Graphic Design Challenge for the pros!
3. Call to Action = JOIN!
4. Design Direction = We want a mostly typographic banner with this message. Typography is something that is important to designers. We need a banner that show's a designers touch. Have fun with your typography...make it "sporty" and colorful. You could possible incorporate sports themes or imagery into this banner.
5. Creative Samples = see attached file.
CONCEPT 5:
Money Concept:
1.Headline = Designers.
2. Sub-headline = Do you want to WIN CASH for your creativity?
3. Call to Action = Enter to win!
4. Design Direction = We want to emphasize the "cash" concept of this banner. Look to use icons or graphics that show money. Consider using green as a primary color. Look to use simple, impactful typography.
5. Creative Samples = see attached file.
CONCEPT 6:
Money Concept:
1.Headline = Get paid to Design.
2. Sub-headline = Compete in UX/UI, logo, and mobile design challenges
3. Call to Action = Enter to win!
4. Design Direction = We want to emphasize the "cash" concept of this banner. Look to use icons or graphics that show money. Consider using green as a primary color. Look to use simple, impactful typography.
5. Creative Samples = see attached file.
CONCEPT 7:
Rock Concept:
1.Headline = Designers that ROCK.
2. Sub-headline = Do you rock at design? Showcase your
talents on topcoder and win!
3. Call to Action = Let's Jam!
4. Design Direction = We want to emphasize the rock poster look in this concept. Think battle of the bands competition poster. Use of musical icons and hip fonts is encouraged.
5. Creative Samples = see attached file.
CONCEPT 8:
Warrior Concept:
1.Headline = Are you the ultimate design warrior?
Join the topcoder dojo.
2. Sub-headline = Train. Compete. Dominate.
3. Call to Action = BEGIN!
4. Design Direction = We want to play up the machoness of design competition. Think of karate, wrestling, ninjas, world of war craft. Think about working in competition into your imagery
5. Creative Samples = see attached file.
CONCEPT 9:
Character Concept:
1.Headline = Use any headline from previous concepts...or make up your own.
2. Sub-headline = Use any headline from previous concepts...or make up your own.
3. Call to Action = Use any headline from previous concepts...or make up your own.
4. Design Direction = For this concept we want to develop a graphic character who is either holding, thinking, or displaying the banner copy. The idea behind this is that we have a fun character that is representative of the design community on topcoder.
5. Creative Samples = see attached file.
Branding Guidelines
- Open to the designer.
Target Audience
- New Information Architects, UX Designers, Mobile Designers
Reference Designs
- Please see attached reference file and carefully read the specs.
- Do NOT copy the reference designs; you have to submit original designs.
Judging Criteria
- How exciting your design is - has to make people in the targeted audience click on it.
- Cleanliness of your graphics and design.
- Typography.
- Originality and design execution.
What to Submit
Preview JPG/PNG Image File
Please create your preview image as one (1) 1024x1024px JPG or PNG file in RGB color mode at 72dpi and place a screenshot of your submission within it.
Submission ZIP File
All requested contest requirements/screens as JPG or PNG files.
Source ZIP File
All original source files of the submitted design. Files should be created in Adobe Photoshop or Adobe Illustrator and saved as layered PSD or AI file.
Final Fixes
As part of the final fixes for this contest, you may be asked to modify your graphics (sizes or colors) or modify overall colors.
Please read the challenge specification carefully and watch the forums for any questions or feedback concerning this challenge. It is important that you monitor any updates provided by the client or Studio Admins in the forums. Please post any questions you might have for the client in the forums.