Challenge Summary
Welcome to the FAST!! Omnicron Growth Innovation Banner Challenge! This challenge is focused on creating One (1) set of banners in two (2) different sizes for a campaign that we will run in order to get people interested in embracing innovation by using crowdsourcing platforms. We need your help to convey the power of utilizing the crowd to help you innovate and solve problems.
This is an exciting opportunity for you to show us the power of topcoder design. We’re looking for you to have fun and be creative with your concepts for this challenge!
Please Note: This Challenge has a Quick Checkpoint Deadline, Jump in Now!
Round 1
- Initial design for the Innovation banners
- Banner sizes (1024 x 400, 600 x 600)
Notes jpg: Any comments about your design or concept for the client
Round 2
- Final Design for the innovation banners
- Implement any changes as mentioned by the client during Checkpoint
- Banner sizes (1024 x 400, 600 x 600)
Notes jpg: Any comments about your design or concept for the client
The goal of this challenge is to design a set of banners that we will use to internally promote Crowdsourcing and the power of innovation. Through Open Innovation and use of Crowdsourcing platforms we are looking to scale up our innovation potential. We want to facilitate the open flow of invention and innovation embracing the use of crowdsourcing platforms and drive a culture of open innovation.
We are looking to motivate people to tap into the power of the crowd to innovate and help identify breakthrough solutions.
IMPORTANT!!
- Please choose one (1) concept from the list of concepts provided below.
- You need to design banners for the one concept in 2 different sizes: 1024 x 400 and 600 x 600
- We have also attached a design direction document to help you start your designs.
- Please follow the branding colors for the banner given in page 3 of the attached PDF.
- Please use the image samples for helping you find imagery for your project.
- DO NOT USE the images provided in your designs, just use them as reference for the style of image that we are looking for in this challenge.
- Consider how the use of color and clean simple typography can blend your concept and imagery together.
- Please pay attention to the design direction given below.
- This banner should be fun and promote Innovation.
- Please add a placeholder for the logo and use a size which you think would be appropriate.
Design Direction
We are a company who is all about growth and we want to plant the seeds of innovation from within, so as you can imagine we like the color green and imagery of agriculture and growth. Since we are combining this idea of growth with innovation it might be a good direction to take to show imagery of agriculture AND of people/ and or crowds. This way we can directly link our brand with the idea of innovation thru the crowd.
Concepts:
- Please choose 1 from the following 6 message concepts (you can also find this information in the attached file).
- Please create the banner designs for the 1 concept which you choose by pushing the design and making the concept better.
- In addition to choosing and creating banners for one concept, if you have a any other better idea for a banner concept...we want to see it!
- Please provide any notes that help explain your concept.
Concept 1:
Headline: Welcome to the new way of Innovation.
Sub-Headline: Where the potential of one meets the innovative power of the many
Concept 2:
Headline: Bringing Innovation to life
Sub-Headline: Embrace the power of the crowd.
Concept 3:
Headline: Become part of Open Innovation
Sub-Headline: Embrace the power of the crowd
Concept 4:
Headline: Open Innovation
Sub-Headline: Where your potential is empowered by the crowd
Concept 5:
Headline: Bringing your Innovation potential to life
Sub-Headline: That’s the power of the crowd
Concept 6:
Headline: The Power of the Crowd
Sub-Headline: Building the foundation of innovation to help us achieve our aspirations and assure our long-term success.
Branding Guidelines:
We have attached a document (Omnicorn-Banner-Challenge.pdf)
- Please follow the fonts and colors from the give document.
Target Audience:
Internal team members who are interested in Crowdsourcing
Judging Criteria:
- How exciting your design is - it has to make people in our target audience to want to learn more about Crowdsourcing
- Typography within the Banner.
- Originality and Design execution
Submission & Source Files:
Preview Image
Please create your preview image as one (1) 1024x1024px JPG or PNG file in RGB color mode at 72dpi and place a screenshot of your submission within it.
Submission File
Submit JPG/PNG image files based on contest submission requirements stated above.
Source Files
All original source files of the submitted design. Files should be created in Adobe Photoshop or Adobe Illustrator and saved as layered PSD or AI file.
Final Fixes
As part of the final fixes for this contest, you may be asked to modify your graphics (sizes or colors) or modify overall colors.
Please read the challenge specification carefully and watch the forums for any questions or feedback concerning this challenge. It is important that you monitor any updates provided by the client or Studio Admins in the forums. Please post any questions you might have for the client in the forums.