Challenge Overview
American Express has a really exciting project they need your help with! They are looking for a copilot to help with a project that aims to develop a program focused on making it easier for American Express Cardmembers to make referrals leveraging the membership rewards loyalty program. The hypothesis is that Cardmembers understand the value that the membership rewards program brings; so how do we help Cardmembers convey that to their friends and family so that they can in turn apply for Cardmembership? We need your help creating a game plan and strategy to accomplish this goal.