Challenge Summary
A credit card company is looking to develop a program focused on making it easier for their members to make referrals leveraging the membership rewards loyalty program. Their members understand the benefit that the membership program brings, but currently the company does not have the feature/application that could help their members to convey to their friends and family so that they can in turn apply for membership. Through this challenge, we need your help to come up with ideas to create the referral program for the company.
Contest Requirement
Submit a document that explains how we could create a referral program leveraging the membership rewards loyalty program. Members can earn a wide range of rewards from flights to hotels, and electronics to gift cards. For a better understanding on how the membership rewards loyalty program works, you may explore it at this website. You may include some graphics in your submission to explain how your ideas could work AND make sure it is created by yourself. Please make sure your ideas will work both as a desktop and mobile application.
Following are basic ideas how we could create a referral program, please do not submit these ideas, we need your help to come up with better ideas:
- An application that allowing members to upload their stories and share them to their friends and family. The story will tell potential members the benefit by being the member. The story could vary from a testimonial and/or video.
- An application that could directly send invitation to their email and/or phone.
Target Audience
Current card members and new potential members
Judging Criteria
Your submissions will be judged based on your creativity and the reason behind the idea
Submission Deliverable
Preview JPG/PNG Image file
Please create your preview image as one (1) 1024x1024px JPG or PNG file in RGB color mode at 72dpi and place a screenshot of your submission within it.
Submission ZIP File
All requested contest requirements as a WORD, PDF or PPT document.
Source ZIP File
All fully editable original source files of the submitted idea as required by the contest under "Source Files" in the side bar.
Final Fixes
As part of the final fixes phase you may be asked to complete one round of minor changes to ensure your submission meets the stated requirements of this contest. See more information about Final Fixes.
Please read the challenge specification carefully and watch the forums for any questions or feedback concerning this challenge. It is important that you monitor any updates provided by the client or Studio Admins in the forums. Please post any questions you might have for the client in the forums.