Challenge Summary
Welcome to the EIAD iPad App Design Concept Challenge. For over 20 years, EIAD has created an unparalleled experience that engages members in fitness and wellbeing, delivering transformative results. We have a growing portfolio of properties across the United States, as well as locations in London and Toronto.
Our clubs are uniquely designed to provide unprecedented service, innovative fitness programming and restorative wellness treatments all setting the stage for the ultimate in performance and rejuvenation.
We have the distinction of featuring the most sought after group fitness instructors, personal trainers, strength and cardio equipment and experts in wellness. Using the most progressive and innovative techniques, our team motivates members to achieve results.
Known for our luxurious design and impeccable attention to detail, we are leaders in innovation. From personal training to group fitness to the locker rooms, not a single aspect of the member experience is overlooked.
Our clubs embody quality, movement and energy.
Note: EIAD is a code name for the client.
We are looking for you to provide design concepts and click-path solutions based on the provided requirements.
Round 1
For your round one deliverables please submit all the following views for client review:
A- Landing Page
B- Rate Cards
C- Fitness Schedule
Round 2
For your round two deliverables please submit round one views and the following views plus any updates from client feedback:
D- Packages
E- Results of User Choices
EIAD need your help to design a solution for iPad to build conceptual mockups for a membership advisor tool. We are looking for the topcoder design Community to help us with planning our new "user experience" (UX).
The main goals of this application are:
- Get potential member to sign up to become a member.
- Narrowing the focus to what is of interest to the potential member.
- Sharing that with them via email or other and demonstrating other visual collateral all while showing them around the club.
Design Concept Goals:
- How should this application look like?
- Suggest user screen flows and navigation.
- What should the priority features be?
- How quickly could you find information?
- What is the best UX for a customer (noting that a lot of the page needs to implement standard salesforce features)
- Think simple but effective solutions! Have fun creating this - allow the Equinox brand to stand out in the salesforce framework
Use the 1024×768 (Standard sizes) for submission format. Make sure you create graphic in 'shape' format, so when resize for retina versions, graphic still look sharp! It will be great if you can provide the portrait version.
Issues to keep in mind while designing your solution:
Issue 1:
This application functionality will live within salesforce, a screenshot of Salesforce attached (Salesforce Screenshot.png) that shows the menu expanded, the highest-level menu will remain (hamburger icon + collapsible sidebar on left) so that will need to be taken into consideration for the design, keep in mind you need to redesign the sidebar to match the look and feel of your design.
Issue 2:
This application will be used on tablets (iPad).
User Story:
- Membership advisor shows app to Customer.
- The app will display landing page.
- Step 1: Membership advisor will select Rate Cards for customers; rate card will be information about each club including location, so the customer can select the club he would love to join.
- Step 2: Membership advisor will show the customer the fitness schedule on the selected club so the customer can select the classes he likes to join.
- Step 3: Membership advisor shows membership options, personal training and Pilates classes available for the customer so he can select from.
- Step 4: Finally a result of user choices will be shown to the user, and can be sent to them via email as a PDF file.
Notes:
- Steps 1-3 are not necessarily in that order - the user can go through any direction as long as they end up on 4 as terminal point; Such as 0 > 2 > 3 > 1 = 4
- Think of this app as a brochure with dynamic content.
Required Screens:
A- Landing Page
- Maybe a banner or a carousel.
- Here you can show information about the client.
B- Rate Cards
- Rate card will be information about each club
- You need to add styling to rate cards.
C- Fitness Schedule
- Maybe show a table with weekdays and what classes can be found in each day and at what time, so the customer can select the classes he wants to join.
D- Packages
- Maybe show the customer membership options, personal training and Pilates classes he can choose from.
E- Results of User Choices
- This page needs to show the customer everything he selected the club, classes and training package.
Placeholders for text and other content works fine for these deliverables in this challenge as long as they are clearly defined and do not interfere with the usefulness and clarity of the submitted designs.
Supporting Documents
- Styling Guideline (style guide.pdf)
- Salesforce Screenshot (Salesforce Screenshot.png)
- Rate Cards (2014_CLUB.RATE.CARD_NYC.pdf)
- Company Logo (Logo Suite.zip)
IMPORTANT
- Keep things consistent. This means all graphic styles should work together.
- All of the graphics should have a similar feel and general aesthetic appearance
Target Audience
- Membership Advisors; they will walk the club floor with the device in their hands while they are talking to a potential member. The idea is for it to be somewhat interactive - goal is promoting a focused view of the club based upon a couple of questions that they ask the potential member - their goals for fitness. Collateral is still in development for things like short videos of fitness instructors talking about their style of leading etc.
Judging criteria
Your submission will be judged on the following criteria:
- How well you plan the user experience and capture your ideas visually
- Cleanliness of your graphics and design
Submission & Source Files
Preview Image
Please create your preview image as one (1) 1024x1024px JPG or PNG file in RGB color mode at 72dpi and place a screenshot of your submission within it.
Submission File
Submit JPG/PNG for your submission files.
Source Files
All original source files of the submitted design. Files should be created in Adobe Photoshop and saved as layered PSD file.
Final Fixes
As part of the final fixes phase you may be asked to modify your graphics (sizes or colors) or modify overall colors. We may ask you to update your design or graphics based on checkpoint feedback.
Please read the challenge specification carefully and watch the forums for any questions or feedback concerning this challenge. It is important that you monitor any updates provided by the client or Studio Admins in the forums. Please post any questions you might have for the client in the forums.