Challenge Summary
Welcome to the FAST!!! Appirio RSVP Invitation Design Challenge.
This challenge is focused on updating the provided RSVP design, follwing the Appirio Design theme and changing the existing vector graphic into a photo (instead of vector art) and overall making this RSVP cool!
This is only 12 hours!!
Appirio would like you to update their existing RSVP design and create a new RSVP that helps viewers get excited about this event in New York City!
RSVP Invitation Design Requirements:
In this challenge we need you to submit 2 different graphics
1. RSVP Design for HTML Email
- SF1_invites.ai, this is current RSVP design - we need you to update this
- Keep existing art board size of attached SF1_invites.ai file.
- Clean up unnecessary graphics from .ai source file
- Chance the existing vector based art into a cool istockphoto. Only use photo format from iStockPhoto site - design how this should look! We want it to be cool and eye-catching for this event.
- Included the provided information
- Work with the typography and photos!
Title: NYC Executive Innovation Summit
Date: 4/24/2014 3-6 PM
Dinner to Follow: 7PM catered by Riverpark, A Tom Colicchio (of Top Chef) restaurant
Venue: Apella 450 EAST 29TH STREET, 2ND FLOOR | NEW YORK, NY 10016
http://www.apella.com/
- Change 'brought to you by' into 'presented by'
- Change 'You're Invited' into 'We'd like the invite you to'
- Change current white Appirio logo into attached colorful version (logo-appirio.ai)
- Think about the wording/copy - can you make it sound better?
- Branding: Refer to the Appirio site for colors and typography. Refer the attached (brivo-appiro.pptx) for further design direction.
- The HTML Email Design should have "Click Here to RSVP" text at the bottom.
2. RSVP Design for Landing Page
- Basically this screen will be the same content as the RSVP Design for HTML Email with adjusted height and width
- Required Size : 960px Width, Height (up to your design)
- Make sure all graphic and photo still looking sharp
- We will place RSVP graphic on a page much like this one http://thecloud.appirio.com/sf1philly.html
- The Landing Page Design should not have the "Click Here to RSVP" text.
Target User
- Appirio Clients
Judging Criteria
- Is your design engaging? and did you update everything that is needed?
- How well you represent / convey information in your RSVP design.
- Cleanliness of your graphics and design
Branding Guidelines
Color : Need follow Appirio branding design theme
Fonts :Similar to Appirio Font and Typography
Submission & Source Files
Preview Image
Please create your preview image as one (1) 1024x1024px JPG or PNG file in RGB color mode at 72dpi and place a screenshot of your submission within it.
Submission File
Submit JPG/PNG for your submission file.
Source Files
All original source files of the submitted design. Files should be created in Adobe Illustrator and saved as layered AI files.
Final Fixes
As part of the final fixes phase you may be asked to modify your graphics (sizes or colors) or modify overall colors. As part of final fixes you may be asked to fix or update your screens to meet any missed requirements, forum requirements.
Please read the challenge specification carefully and watch the forums for any questions or feedback concerning this challenge. It is important that you monitor any updates provided by the client or Studio Admins in the forums. Please post any questions you might have for the client in the forums.