Challenge Summary
Welcome to the FAST!! CRS Farmbook User Interface Design Challenge. In this challenge, we are looking for your design expertise in redesigning a couple of the desktop interfaces to a responsive website design.
This website is a tool that helps farmers throughout the globe make better business decisions and improve planning. More details about this tool is given below.
Round 1
Initial Designs for a checkpoint review
- Farmbook Landing Page (Desktop + Mobile)
- Step 6 for Profitability Assessment (Desktop)
Notes.jpg: Any comments about your design for the Client
NUMBER YOUR SCREENS (01, 02, 03 etc.) - it’s easier to review with the client.
Round 2
Your Final designs for all the required screens with all checkpoint feedback implemented.
- Farmbook Landing Page (Desktop + Mobile)
- Minimum of Steps/Screens for Profitability Assessment (Desktop + Mobile)
Feel free to add any other additional screens which are necessary to explain your concept and flow
Notes.jpg: Any comments about your design for the Client
NUMBER YOUR SCREENS (01, 02, 03 etc.) - it’s easier to review with the client.
The purpose of the challenge is to provide a design for an improved Business Planner tool interface. Redesign the tool’s landing page above and at a minimum the screens used to carry out a profitability analysis (see Section 4 of the attached training deck – pages 71-104). If applicable, please also include any information regarding workflow redesign. All approaches are welcome – from an updated version of what already exists to a completely reimagined user experience!
Design Problem:
The following features have been flagged as confusing by multiple users and require design improvements.
1) Too many dropdowns, pages, tabs, etc:
- Farmbook has a lot of dropdown data entry and many buttons to click to enter any one piece of data – this helps to ensure standardization, but increases the time for data entry.
2) Responsive design:
- The application needs to adjust for the size of the screen from desktops to mobile clients.
Background Information about this Software:
- The Farmbook suite was designed to enable farmers to develop customized business plans with details about their costs, revenues, sales and profits.
- The software calculates profits and generates reports, and collects comprehensive agricultural data on inputs, cropping calendars, labor, costs, financing plan and sales that can be integrated into the monitoring and evaluation process for an extension program.
http://www.crsprogramquality.org/five-skill-sets-for-farmers/
IMPORTANT!! Design Considerations:
- How can this design be updated in terms of look/feel?
- What needs to be on the initial screen? Should there be more/less? What should be the priorities on this interface?
- The interface you are designing need to be intuitive.
- How will this look on different screen sizes?
- We would like you to think outside the box, show us your design expertise...!
- Think simple but effective solutions!
- Please Number your Screens (01, 02, 03 etc.) - it’s easier for the client to review.
- Have fun creating this - let us know how you think it should work!
Screen Sizes:
- - Desktop: 1024px (width) and height as required.
- - Mobile: 320 X 480px
Required Pages:
Below are pages required for this challenge…
1) Farmbook Landing Page (landingpage.png)
This will be the initial page of the Farmbook Business Planner User Interface
- We would like you to improve this page.
- What do you think needs to be shown on this Landing screen? Think from a farmer and field agent perspective.
- Does including the purpose of each icons/buttons help the users? Please come up with better icons that you think conveys the below meaning well.
Buttons in Landing Page:
Beneficiaries: Register users into households
Farmer Groups: Register farmers into farmer groups
Profitability Assessments: Enables farmers to run profitability analyses for specific products
Business Plans: Enables farmer groups to develop a business plans
Farmbook Setup: Supports crop production planning (Enables user to set up Farmbook for local conditions).
Reports: Supports local reports and synchronization to cloud based reporting
2) Profitability Assessment Analysis Pages:
We need minimum of screens (below steps) used to carry out a profitability analysis (see Section 4 of the attached training deck – pages 71-104). If applicable, please also include any information regarding workflow redesign.
Flow of Profitability Assessment Pages:
Step 1 (Page 73 of PDF) - Select the Business Plan
Step 2 (Page 80 of PDF) - User enters settings for the Profitability Assessment
Step 3 (Page 82 of PDF) - User enters sample assessments for the product chosen in above step
Step 4 (Page 90 and 91 of PDF) - User enters material and labor costs for the product selected in step 2.
Step 5 (Page 93 of PDF) - User will see the sample cost summary, follow the contents from this page.
Step 6 (Page 99 of PDF) - This page shows the profitability assessment for a farmer group based on the selected business plan.
Please go through the pages 71 - 104 in PDF for more information on the above steps.
Target Audience:
Extension officers and field agents - These are the primary service providers working with farmers and farmer organizations.
Judging Criteria:
- How well you design the new Interface and user experience!
- Look and feel of the design.
- Ease of implementation of the design.
- Cleanliness of your graphics and design.
Submission & Source Files:
Preview Image
Create your preview image as one (1) 1024x1024 JPG or PNG file in RGB color mode at 72dpi and place a screenshot of your submission within it.
Submission File
Please upload PNG images in a zip file with all requested contest requirements stated above.
Source Files
All original source files of the submitted design. Files should be created in Adobe Photoshop or Illustrator and saved as layered PSD/AI files.
Final Fixes
As part of the final fixes phase you may be asked to modify your graphics, images (sizes or colors) or modify overall colors.
Please read the challenge specification carefully and watch the forums for any questions or feedback concerning this challenge. It is important that you monitor any updates provided by the client or Studio Admins in the forums. Please post any questions you might have for the client in the forums.