Challenge Summary
Welcome to the TopCoder Stationery Design Challenge!
We are looking for clean, professional designs for a letterhead and business cards for TopCoder. They need to incorporate all that the TopCoder community is about, innovative crowdsourced solutions and software design and development. The client is looking for a simple and clean letterhead design which will be used to send official communication, as well as uniquely designed business cards which will be handed out and circulated widely - this will be very high visibility, so make sure your design is spectacular!
Round 1
Please submit your initial designs for checkpoint review (both letterhead and business cards).
Round 2
Please submit your final designs for review (both letterhead and business cards), after applying checkpoint feedback.
Primary Goal:
The goal of this contest is to design a clean and professional letterhead, and business cards. This letterhead will be used by TopCoder across all official communication.
Design Requirements:
Letterhead Design:
- Size:
Please use the attached TC_Letterhead_Template.pdf
- Contents:
Logo: The letterhead design must include the TopCoder logo (topcoder_logo.ai), and additionally any graphics you create yourself.
Text:
[topcoder], An Appirio Company
760 Market Street, 11th Floor
San Francisco, CA 94102
www.topcoder.com
- Colors:
You may follow the look and feel of the logo, but if you want to use other colors, it must complement the logos. We are open to any ideas.
The primary logo colors and other usage guidelines are in the attached style guide (topcoder-style-guide.pdf)
- Fonts:
Fonts are open to the designer, please be aware of font requirements.
- Gradients:
Please do not use gradients. Keep it simple and clean.
- References:
http://www.creativebloq.com/design/examples-letterhead-design-12121550
http://www.youthedesigner.com/2011/08/31/45-beautiful-letterhead-designs-for-inspiration/
Business Card Design:
- Size: Please use the attached TC_Business_Card_Template.pdf
- You need to submit one design for the Front of the card, and one for the Back.
- In case you have any cool ideas in terms of custom shapes or corners that may be meaningful to your design, we are open to your ideas. However, try to keep it within the specified template size.
- You can use either portrait or landscape orientation, but the dimensions of the card need to be 3.5" x 2"
- Contents:
Logo: The business card design must include the TopCoder logo (topcoder_logo.ai), and additionally any graphics you create yourself.
Text, please include all this information:
Jessie D'Amato Ford
TCO Gal
760 Market Street, 11th Floor
San Francisco, CA 94102
mobile: 860 690 8503
jford@appirio.com
@jmpld40
- Colors:
Colors are open to the designer.
The primary logo colors and other usage guidelines are in the attached style guide (topcoder-style-guide.pdf)
- Fonts:
Fonts are open to the designer, please be aware of font requirements.
- Gradients:
Please do not use gradients. Again, keep it simple and clean.
Important notes:
- Resolution for all artwork should be a minimum of 300 dpi. All colors should be CMYK for digital print.
- Keep your designs simple and clean.
- Please use the provided templates. If you use other templates, your submission will fail screening.
- Designs must be created as VECTOR artwork so they can be resized without a loss of quality. Make sure your design quality is not diminished when scaled up or down.
Target Audience:
- Clients
- Community
Branding Guidelines:
- See attached style guide (topcoder-style-guide.pdf)
Judging Criteria:
- Requirements: Does your design meet the requirements as stated?
- Quality: Does your letterhead design look simple and clean? Do your business card designs really stand out?
Preview Image:
Please create your preview image as one (1) 1024x1024 JPG or PNG file in RGB color mode at 72dpi and place your submissions within it. You are free to resize or crop your submission to fit this size, but do not add any filters or elements for dramatic effect, such as drop shadows or reflections.
Submission File:
All requested Contest Deliverables in JPG or PNG file format in RGB color mode at 72dpi. Please use the provided templates. If you use other templates, your submission will fail screening.
Source File:
All original VECTOR source files of the submitted design. Files should be created in Adobe Illustrator or Inkscape and saved as layered AI or EPS files in CMYK color mode. Please use the provided templates. If you use other templates, your submission will fail screening.
Final Fixes
As part of the final fixes phase you may be asked to modify colors or fonts.
Please read the challenge specification carefully and watch the forums for any questions or feedback concerning this challenge. It is important that you monitor any updates provided by the client or Studio Admins in the forums. Please post any questions you might have for the client in the forums.