LUX2 Challenge - 25HR Mobile Design Concept Challenge!

Welcome to the LUX2 Challenge - 25HR Mobile Design Concept Sprint! This the second in a NEW series of "Live User Experience Design Challenges" we will be hosting! We are very excited to provide this new design opportunity for the [topcoder] design studio community to showcase their FAST!! design skills!
 
[topcoder] will be presenting a series of questions at a conference in Philadelphia where an audience of Fortune 500 executives will answer questions. The answers will help decide what type of mobile application you will design!
 
We want to showcase how easy it is to engage the [topcoder] design studio community and demonstrate how well you can take ideas and turn them into great design and user experience concepts! Cash in on this great opportunity to prove your design skills and get a great portfolio piece in the process. Best of luck to you all!

Challenge Details
The main goal of this challenge is to take the provided design problem and design a simple, clean mobile user experience (UX)!

Challenge Timeline
The challenge will start LIVE at the Marcus Evans event!
- Challenge Start at 1:30 PM EDT 4/7/14
- Challenge End at 3:00 PM EDT 4/8/14

Checkpoint Review: 
- Blake Walles and Adam Morehead will provide a design review if you submit your intitial designs by 9AM EDT 4/8/14
- Within the hour we will provide any design feedback/guidance - You must watch the forum for your feedback!

Challenge Resources 
For this challenge we are providing wireframes and design guidance for you!

DO NOT COPY the wireframes exactly - they are meant to help guide you and let you understand the application the audience would like to see designed. Think about the the user experience/user interations and show us your solutions! You can do something different or might make more sense!

Files
- Wireframes.pdf = Wireframes and Application inspiration
- Color Palettes.zip = Color palette to use/reference
- Images..zip = Stock images you can use (or you can find alternatives)

Design Problem 
Mobile Application = Augmented Reality Green Thumb
Application Name(s): 1) Bearwe 2) Gardenify 3) InBloomr (Pick one or create your own!)

This mobile design concept is designed for anyone who is looking to plan and improve their home landscaping. Take a photo of your yard, add plants to the photo and see what your yard could look like! Research plants that are appropirate for your climate and neighborhood. This is a simple application to help you plan something small like a garden or plan out your entire yard! Use the quick camera features to take a photo of your house and place virtual plants into the picture. Add flowers, trees, bushes to see what works for your! Choose a local nursery or a big box store to deliver or pick-up your flowers. Quick plant reference guide to what plants work best for where you live! Take control of your landscaping plans with "InBloomr"

Color Palette - "Green"
See download: Color is "Green" - use this correctly!! Do not make your application all green :)
. *Remember...we're looking for a sleek, clean, modern looking design

Mobile Application Target Audience  - "Despicable Me"
- This appliation should be very easy for Gru and his Minions to use!

Mobile Storyboards - Portrait View
- Design screens for iPhone 5 portrait display (640 x 1136)
- Assume this is native iOS application

00) Application Logo
- See the attached "logo-inspiration.pdf"
- Please use anything from this shape to create your application logo (refine it, use specific aspects... but your logo should be a solution/idea from this sketch)

1) Welcome Page
- Dashboard
- Options to browse plants/trees/bushes
- Option to browse saved landscapes
- Option to browse projects
- Option to create a budget?
- Take a photo
- Search plants

2) Profile
- User Profile
- Share (social) settings
- Ability to take a photo and save it to the application

3) Navigation Solution
- Please design a navigation solution
- Home
- Search
- My Plants
- Profile
- Settings

4) Search
- Directory of plants, insects, soil
- Option to filter by plant type, location, recommendation
- Option to purchase plants from the application
- Option to share socially plants

5) Landscape Creator (import!)
- Take a photo or your house
- Select plants to drag and add to your photo
- Save or edit image

6) InBloomr Projects
- Gallery of your favorite projects
- Landscape Budgets/Maintence schedule
- Photos of your garden, house, favorite flowers

7) Presentation Screen
- Create a presentation screen of your mobile application!
- Place your designs within an iPhone template! Showcase your submission
- This will be shown to the conference attendee's
- 1024x768 (4:3 Ratio)

Design Considerations 
- Focus on the design being a great mobile experience - the application should be designed for iPhone
- DO NOT copy the wireframes (if you do.. everyone's designs will look the same!) focus on creating your unique approach to this project and the user experience
- Give importance to the overall layout and think on how a user would interact with the content on the page.

Target Audience
- Presentation screen =  LIVE audience attendee's!!

Judging Criteria
- How well you design the provided design challenge
- Cleanliness of your graphics and design.
- Design and User Experience.

Submission & Source Files
Preview Image
Create your preview image as one (1) 1024x1024 JPG or PNG file in RGB color mode at 72dpi and place a screenshot of your submission within it.

Submission File
Please upload PNG images in a zip file with all requested contest requirements stated above. Number your files (01, 02, 03, etc) this will help review them in order.

Source Files
All original source files of the submitted design. Files should be created in Adobe Photoshop or Illustrator and saved as layered PSD/AI files. 

Final Fixes
As part of the final fixes phase you may be asked to modify your graphics, images (sizes or colors) or modify overall colors.