Challenge Summary
We need your imagination and creativity to design a brand new and fresh logo for a website held by NASA, called “NASA Solve”. We are looking forward to see modern and fresh logos. Welcome!
Round 1
For your R1 deliverables please submit following items for client review:
1) NASA Solve Logo
2) NASA@work Sample Logo
Please provide us the meaning/purpose that will help us understanding your logo if necessary.
Round 2
Final design will contain all following items plus any updates from client feedback:
1) NASA Solve Logo
2) NASA@work Sample Logo
Please provide us the meaning/purpose that will help us understanding your logo if necessary.
The primary goal of this contest is to design a unique and enticing logo for a branch from NASA. It will be used for web purposes mainly but it’s in the plans to use it for printing and apparel purposes (tshirts, flyers, etc). This logo must convey the website vision.
About NASA Solve
NASA Solve is an one-stop-shop website for opportunities available to the general public to contribute to solving tough problems related to NASA’s mission through challenges, prize competitions, and crowdsourcing activities. These activities have played an important role in stimulating innovation and helping NASA develop innovative solutions. They offer several unique benefits and can result in a variety of valuable outcomes ranging from NASA’s own immediate use of the solutions to the development of new viable aerospace industry vendors to the commercialization of new products. Anyone from the public who wants to get involved in helping develop meaningful solutions for real world problems related to NASA’s mission, contributing the skills, time and passion they uniquely have to give are encouraged to visit this site.
The Challenge
The challenge is to create a logo that visually represents the tone and themes of the website’s mission (listed below). The Solve logo should present a unifying global theme/feel since the Solve website is the portal to all the NASA programs (components) that fit the themes; so there will be other logos we’ll create afterwards that should feel as a part or component of the NASA Solve logo theme. These other logos are not in scope for this challenge. These other components will focus on the following.
- Harnessing internal expertise through NASA’s internal crowdsourcing program, NASA@work.
- Engaging external NASA Solver Communities that provide crowdsourced solutions to specific problems.
- Advancing a scientific body of knowledge by involving the public in contributing to Citizen Science projects.
- Stimulating innovation, the development of new companies, and new markets, by leveraging incentive prizes to develop technologies and systems that advance the state of the art.
- Encouraging the research and evaluation of NASA’s experience with challenges.
The design should provide a representation that can be used to relate all of these elements that make up NASA Solve.
Logo Requirements
- Create a vector logo on CMYK color mode.
- The design should reflect themes of: Collaboration, Community, Solving, Pieces working together, Innovation, Solutions, and Education.
- Logo must be 2 or 3 colors maximum. You may add black and white as well.
- Avoid gradients, as they will not be able to be easily reproduced across all media.
- Show your logo on a white and black background.
- Provide the color pallet of your logo.
- Be creative with fonts. Declare your fonts according to the Studio font’s policies.
1) NASA Solve Logo
- The logo should include the words "NASA Solve" arranged wisely.
- Any mix of upper or lowercase characters is allowed.
- Keep in mind the “components” representation. In simple words, this NASA Solve logo will represent a whole of a part of NASA programs. The logo should reflect this composition as a whole of other programs. Think of a pizza as sample as a main logo, and then the programs (other logos) would be the components of this pizza (cheese logo, sauce logo, peperoni logo, and so on).
- The main logo should include the word "Solve", if the word itself is not the logo (i.e. if there is a clever graphic/visual that can represent the themes by itself).
- Provide a color version and a black&white version of the logo.
2) NASA@work Sample Logo
- Create a sample logo that reads "NASA@work".
- Design something simple. This is for demo purpose only to identify how the components theme would look in your design concept.
Logo Design Reference
- http://tannerchristensen.com/rules-for-logo-design/
- http://justcreativedesign.com/2008/12/02/logo-design-resources/
- http://www.designbolts.com/2013/12/27/10-new-trends-of-logo-design-for-2014/
Target Audience
Wide audience all around the world, the logo design needs to be friendly.
Judging Criteria
- Completeness: does your logo meet the requirements as stated within the challenge?
- Quality: does your logo look fresh, professional, and clean? Is the composition/layout well done? Have you used typography in a meaningful way?
- Concept: does your logo present a new and interesting concept? Is it simple, yet memorable?
Submission File
All requested contest requirements/screens as JPG or PNG files at 72dpi.
Source Files
All original source files of the submitted design. Files should be created in Adobe Illustrator and saved as layered AI or EPS files.
Your source files must meet these requirements:
1) The AI/EPS logo file with text intact (not outlined).
2) The AI/EPS logo file with text in outlined format.
Preview Image
Create a 1024x1024 JPG or PNG file in RGB color mode and place a screenshot from your submission within it.
Please read the challenge specification carefully and watch the forums for any questions or feedback concerning this challenge. It is important that you monitor any updates provided by the client or Studio Admins in the forums. Please post any questions you might have for the client in the forums.