Movie Meta Data Idea Challenge

Welcome to the Movie Meta Data Idea Generation Challenge. The goal of this challenge is to come up with innovative ways to create and compile a database of movie meta data information.

Background: A very large media company needs to gather meta data associated with Movies and TV shows, referred to as “Titles”.  Until relatively recently this information was not captured and recorded when the title was produced.  For older titles, the only source for this information is physical media or digital images of the box or cd insert that it was sold in.  These old movie items reside in a warehouse somewhere and would take a great manual effort to find, sort and catalog. However, it also exists in the homes of consumers and movie afficionatos/collectors, and online in some disparate locations. We are looking for creative ways to capture, record, and validate this information for titles distributed in multiple languages in many countries around the world. 

Objective: Design an application - possibly a game - to capture meta data associated with TV and movie titles. This idea challenge is open to all ideas and we want you to consider interesting and novel approaches to solving the specific problem. Please contribute related ideas for how to gamify and/or monetize the collection of data. Some direction/inspiration is listed in the Challenge Description.

 

Note: we will buy any idea we like beyond the first three places for $250

Examples and List of Meta Data Fields:

To give you a starting point for the type of data that is being collected we have an example table and two example movie covers in multiple languages. Please request access from the copilot in the forums/email to the following document: http://bit.ly/1ii8fnm 

Deliverables:

• High level overview/statement of the idea: one or two sentences describing your idea.
• Description of idea: one or two paragraphs describing your idea.
• Details: present any detailed description or designs/images (optional) to better explain and pitch your idea.

Judging Criteria: 

1. Feasibility of the idea
2. User experience/engagement focus
3. Idea scenario coverage
4. Presentation/pitching of the idea (imagine trying to sell the idea to a client; it should be professional and enticing)
5. Overall wow factor

Submission Format

Although there are no limit to number of submissions you can upload, you should only upload multiple submissions if each one is comprehensive and substantially different from your others. Within these constraints, you are free to describe any number of alternative approaches and extra features. In fact, we encourage you to do so. You can't have too many ideas!

Considerations/Inspiration to Get Started: 

1. Entertaining, fun to play
2. Collect images of original box title was sold in (Images must be complete and clear enough to capture the meta data on them)
3. Rewards: Badges, points (could be redeemed for prizes, merchandise, movie tickets, free streaming movies, etc.)
4. Points could be awarded for: Best movie collection, Most hard to find titles, Points per title, Completing a group of titles (All Rocky movies), Number of titles in a genre, Number of titles in the year of release, Etc.
5. Mobility - Game could use the ability to use mobile phone to take  / submit pictures
6. Promote the tv and movie titles in interesting ways – ie. use video of titles���

Social Media Consideration: Please consider creative ways for how the idea could further promote “titles”, points for tweets, etc. as well as monetize these new customer engagement models. Could create social media groups / followings by title, genre, actor, etc…

Data Set Consideration: Consider how the company can input meta data into usable format, i.e. database, extract data from pictures and put into database format. Also, is there a way we can monetize this data? Additionaly, the company may want to:

1. ���Validate data by number of submissions
2. Identify discrepancies in data submitted
3. Report on submissions by all meta data elements and:
4. By location of submission
5. Demographic info: age group, gender, etc.

Mash-up ideas are also encouraged. For example, combine social media, rate of responses, and other data elements to produce a popularity index by title, actor, etc. 

NOTE ON TIMELINE! We will be performing a "rolling" checkpoint for this challenge to help give you continual feedback to help refine your ideas as you develop them. We will provide feedback starting Friday 6/20 10:00 AM EDT until Sunday 10:00 PM EDT. Please expect up to 8-12 hours for feedback and plan accordingly.

As a reminder you can submit anything you think highlights your idea clearly. Good luck!