Challenge Summary
Welcome to the HR Portal Brand Name and Logo Design Challenge.
The goal of this challenge are create Portal brand name and design a logo for a cloud-hosting organization!
Round 1
You need submit initial design of HR Portal Brand Name and Logo Design with branding guidelines, colors, fonts, etc with these following versions:
1. All Color logo on Black background
2. All Color logo on White background
3. All Black logo on White background
4. All White logo on Black background
5. All Color logo with NO Brand Name
Round 2
You need submit final design of HR Portal Brand Name and Logo Design after incorporating checkpoint feedback with branding guidelines, colors, fonts, etc with these following versions:
1. All Color logo on Black background
2. All Color logo on White background
3. All Black logo on White background
4. All White logo on Black background
5. All Color logo with NO Brand Name
Challenge Details
Our client is a cloud-hosting organization, on this challenge we need Studio Creative designers to create Brand Name and design a Logo for the client newly implemented Human Resources(HR)/Employee Portal.
Expected result from this challenge, you need addressed the Brand Influence and HR Influences stated below while thinking and designing Portal Brand Name and Logo Design.
Brand Influences
Brand Name and Logo should take into consideration this list of keywords/attributes that are associated with these design brand:
- Fanatical in how we support our customers
- Cloud
- Enabling Innovation
- Accelerate Business
- Different Thinking
- Young
- Fresh
HR Portal Influence
Brand Name and Logo need deliver message from this list of keywords/attributes that are associated with their brand of HR Support and Services:
- Partnership
- Thought Leadership
- Intelligent
- Fun
- World Class
Logo Design Reference
Not applicable! Use your imagination!
Logo Design Requirements
- The primary logo should include the portal name.
- Colors need refer to the attached company style guide and color palette (color-pallete.png). Please include the color palette codes in your submission.
- Fonts are open to the designer. All non-standard fonts must be listed in a text file within your submission folder. Include the name of the font and a link to where it can be downloaded/purchased. DO NOT include any font files in your submission or source files.
- Please stay away from gradients, as they will not be able to be easily reproduced across all media.
- Designs must be created as VECTOR artwork so they can be resized without a loss of quality. Please provide an original vector source file (AI or EPS file) AND a vector outlined version.
- Make sure your logo’s quality is not diminished when scaled up or down.
Brand Name Requirements
- Sky is the limit, feel free suggest any brand name ideas!
- Need reflected Design Influences and HR Portal Influence requirements
- How the Brand Name format used? All CAPS? Title Case? lowercase? We're free to any ideas
- Brand Name and Logo design need connected in aesthetic way.
Target Audience
All global employees for the organization
Judging Criteria
Requirements:
- Does your submission follow the provided guidelines?
- How does your logo "fit" with the application purpose?
Quality:
- Does your logo look fresh, professional and clean?
- Is the composition/layout well-executed?
- Have you used typography in a meaningful way?
Concept:
- Does your logo represent a new and interesting concept?
- Is it simple, yet memorable?
Submission & Source Files
Preview Image
Please create your preview image as one (1) 1024x1024px JPG or PNG file in RGB color mode at 72dpi and place a screenshot of your submission within it.
Submission File
Submit JPG/PNG image files based on Challenge submission requirements stated above.
Source Files
All original VECTOR source files of the submitted design. Files should be created in Adobe Illustrator and saved as layered AI or EPS files. Your source files must meet these requirements:
1) The AI/EPS extesion file with text intact (not outlined).
2) The AII/EPS extesion file with text in outlined format.
Final Fixes
As part of the final fixes phase you may be asked to modify your graphics.
Please read the challenge specification carefully and watch the forums for any questions or feedback concerning this challenge. It is important that you monitor any updates provided by the client or Studio Admins in the forums. Please post any questions you might have for the client in the forums.