Challenge Summary
Welcome to Randivoo Mobile Application Logo and Icons Design Challenge. We need to design a brand new logo for an existing iOS mobile application. We also need icons for the Apple Store and one button. We are looking forward to see modern and fresh logos. Best of lucks!
Round 1
For your R1 deliverables please submit following items for client review:
1) BrivoGo Logo
2) Application Icons (iPhone: 120 x 120 pixels only)
3) BrivoGo Button
Please provide us the meaning/purpose that will help us understanding your logo if necessary.
Round 2
Final design will contain all following items plus any updates from client feedback:
1) BrivoGo Logo
2) Application Icons
3) BrivoGo Button
Please provide us the meaning/purpose that will help us understanding your logo if necessary.
The primary goal of this challenge is to design a unique and enticing logo for an innovative mobile application (BrivoGo). It will be used for web and mobile purposes, so you should focus on the modern look of iPhone/iPad trends for logos.
BrivoGo is describing a forward thinking app that will allow you to unlock and enter a door without having to take your phone out of your pocket by walking up to it using your social identity. How cool is the idea of “logging into a building” and it knowing who you are, your likes and dislikes, and could tailor interactions you have with it? By knowing who you are, the building could know which doors you have access to. It is very cool, very trendy, and we're making security fun and innovative!
Design Requirements
1) BrivoGo Logo
- Create a vector logo on CMYK color mode. It must be created with Adobe Illustrator. All of the items must be vector elements.
- The logo must convey any of these key concepts: High-Tech, Trendy, Cool, Wow, Effective, Frictionless.
- The logo must read "BrivoGo".
- Colors must blend well with the provided application (see attached storyboards).
- Provide the color pallet of your logo.
- Avoid gradients, as they will not be able to be easily reproduced across all media.
- Show your logo on a white and black background.
- Be creative with fonts. Declare your fonts according to the Studio font’s policies.
2) Application Icons
- Create flat squared (NOT rounded) icons that represent the logo for the application in the Apple Store with the following dimensions at 72dpi RGB (These can be created with Adobe Photoshop or Adobe Illustrator):
-- iPad: 76 x 76 pixels.
-- iPad: 152 x 152 pixels.
-- iPhone: 60 x 60 pixels.
-- iPhone: 120 x 120 pixels.
-- App Store: 512 x 512 pixels.
-- App Store: 1024 x 1024 pixels.
-- Spotlight: 40 x 40 pixels.
-- Spotlight: 80 x 80 pixels.
- Make sure they look pixel perfect, so don’t just scale down/up without considering this important quality detail.
- See these references of icons for the Apple Store. DO NOT COPY ANYTHING! It’s just for inspiration/reference.
3) BrivoGo Button
- Create a simple button that reads “Add to BrivoGo”. This can be created with Adobe Photoshop or Adobe Illustrator.
- Use the logo in the button.
- Button dimensions are 240 x 80 pixels at 72dpi RGB.
- See the reference attached (BrivoGoButtonReference.jpg).
Logo Design Reference
- http://tannerchristensen.com/rules-for-logo-design/
- http://justcreativedesign.com/2008/12/02/logo-design-resources/
- http://www.designbolts.com/2013/12/27/10-new-trends-of-logo-design-for-2014/
Target Audience
Every day people. If there are people scanning a badge or using some sort of identity to gain access to a door, they are all potential users of this app.
Judging Criteria
- Completeness: does your logo meet the requirements as stated within the challenge?
- Quality: does your logo look fresh, professional, and clean? Is the composition/layout well done? Have you used typography in a meaningful way?
- Concept: does your logo present a new and interesting concept? Is it simple, yet memorable?
Submission File
All requested challenge requirements/screens as JPG or PNG files at 72dpi.
Source Files
All original source files of the submitted design. Logo files should be created in Adobe Illustrator and saved as layered AI or EPS files.
Your source files must meet these requirements for the logo:
1) The AI/EPS logo file with text intact (not outlined).
2) The AI/EPS logo file with text in outlined format.
For the banner and icons either Illustrator or Photoshop can be used.
Preview Image
Create a 1024x1024 JPG or PNG file in RGB color mode and place a screenshot from your submission within it.
Please read the challenge specification carefully and watch the forums for any questions or feedback concerning this challenge. It is important that you monitor any updates provided by the client or Studio Admins in the forums. Please post any questions you might have for the client in the forums.