Challenge Summary
Welcome to the Ambrosia Real Time Feedback - Responsive Design Concepts Challenge. In this challenge, we are looking for a new user experience and intuitive workflow to be followed by customers to provide real time feedback while in a retail environment. We are looking for you to think about this within the context of responsive design that can adapt to all platforms – kiosk, mobile, and computer.
We are looking for you to provide design concepts and click-path solutions based on the provided user story. Review the provided user story and think about how a user would interact with this application - how do you reduce and simplify the click-path.
In this challenge we are looking for DESIGN CONCEPTS on how this application could work. What should the user see and experience when using the application?
Round 1
Submit for Checkpoint feedback a design that includes the following on Kiosk and Mobile:
1. Welcome text.
2. Creative way to select Department (e.g. Meat, Dairy, Deli, Bakery, Seafood, Produce, Pharmacy)
3. Feedback capture (via text or voice)
- Provide us with a click diagram of your design (see reference)
- Notes.jpg: Any comments about your design for the Client
- Make sure all pages have correct flow! Use correct file numbering. (00, 01, 02, 03)
Round 2
Final Design plus any Checkpoint feedback:
1. Welcome text
2. Creative way to select Department (e.g. Meat, Dairy, Deli, Bakery, Seafood, Produce, Pharmacy)
3. Feedback capture (via text or voice)
4. Thank You text with link to start over
- Provide us with a click diagram of your design (see reference)
- Notes.jpg: Any comments about your design for the Client
- Make sure all pages have correct flow! Use correct file numbering. (00, 01, 02, 03)
Challenge Description:
Ambrosia is one of the world's largest grocery retailers. The Ambrosia Family of Stores spans many states with store formats that include grocery and multi-department stores, discount, convenience stores. Ambrosia shares the same belief in building strong local ties and brand loyalty with our customers.
The goal of this challenge is to plan the click-path design around how a customer can provide real time feedback without the need to wait in line, from a kiosk in store or mobile device.
Note: Ambrosia is a code name.
User Story:
Case 1:
- Maria is upset that she had to wait a long time at the deli counter. She walks over to a kiosk, scans her loyalty card and provides her complaint with the department she is currently in.
Case 2:
- Maria just received great service at the checkout lane and would like to provide positive feedback about the cashier. She pulls out her mobile device and leaves feedback before leaving the store.
Case 3:
- Maria is looking for a specific type of cereal that her family enjoys but her store is consistently out of stock She uses her mobile device to provide feedback to the store about the out-of-stock issue.
Screen Sizes:
Kiosk: 1080px x 800px
Mobile: 320px x 480px
Design Considerations:
- Easy-to-read text
- Buttons large enough to see easily.
- Application must be simple and guide the user.
- Make screens consistent.
- Must attract user attention.
- Must keep user attention.
- Must never frustrate the user.
- Must deliver wanted information quickly.
- Limit choices.
- Also have simple navigation buttons like Back, Forward, Start.
Design Concept Goals:
- Focus on the user experience - how do you fix the “too many clicks” issue? How do you keep important information above the page fold?
- The concept needs to be innovative and creative, focusing on real time as the driver
- Follow responsive Web design
- Suggest the user screen flows and navigation.
- What should the priority features be?
- Think simple but effective solutions! Have fun creating this!
Supporting Documents:
- Branding Guidelines (Branding Guidelines.pdf.zip)
Required Screens:
1. Welcome text
2. Creative way to select Department (e.g. Meat, Dairy, Deli, Bakery, Seafood, Produce, Pharmacy)
3. Feedback capture (via text or voice)
4. Thank You text with link to start over
Note: Creativity should not be limited to having a screen per section.
Important:
- Keep things consistent. This means all graphic styles should work together.
- All of the graphics should have a similar feel and general aesthetic appearance.
Target User:
- Customers of Ambrosia stores.
Judging Criteria:
- Creative and innovative approach
- Focus on capturing feedback in real time. Design should enable that.
- How well you plan the user experience and capture your ideas visually
- Cleanliness of your graphics and design
- Your design should be possible to build and make sense as a mobile application
Submission & Source Files:
Preview Image
Please create your preview image as one (1) 1024x1024px JPG or PNG file in RGB color mode at 72dpi and place a screenshot of your submission within it.
Submission File
Submit JPG/PNG for your submission files.
Source Files
All original source files of the submitted design. Files should be created in Adobe Photoshop and saved as layered PSD file, or Adobe Illustrator as a layered AI file.
Final Fixes
As part of the final fixes phase you may be asked to modify your graphics (sizes or colors) or modify overall colors. We may ask you to update your design or graphics based on checkpoint feedback.
Please read the challenge specification carefully and watch the forums for any questions or feedback concerning this challenge. It is important that you monitor any updates provided by the client or Studio Admins in the forums. Please post any questions you might have for the client in the forums.