BONUS: 5‌ CHECKPOINTS AWARDED WORTH ‌$150‌ EACH

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Challenge Summary

Welcome to the Appathon Logo and Brand Design Challenge. The goal of this challenge is to create a new, fun, professional and memorable logo for our developer “Appathon” event!

Round 1

Initial Logo Design:
- Logo examples/sketches.
- List any branding guidelines, colors, fonts you would suggest.
Notes: Any information you want client notice about your log

Round 2

Final Designs plus any checkpoint feedback:
- Final Logo.
- Invite design examples.
- Final Branding guidelines, colors, fonts etc.
Notes: Any information you want client notice about your logo?


Challenge Description:
The goal of this challenge is to design an event logo and brand! We are looking for logo ideas and solutions for the CableCo “Appathon”. The Appathon is where developers and designers will come together to collaborate and create apps on  within a specific time frame. The event will take place on the 16th and 17th September at the Ziggo Dome as part of the CableCo Tech Summit.

The Appathon is aimed at Vendors, individual coders, students and content parties.

The Appathon is the beginning of  building our developer community for applications and as well as opening our API’s to the outside world. Positioning us in the industry as valuing the individuals knowledge and freedom and capacity for creativity.

Note: CableCo is a codename.

Supporting Documents:
- Logo Template (logo-branding-template.ai.zip)
- Client Website (Client Website.pdf.zip)

Logo Requirements:
1) Logo creation and brand ideas
- The logo created should convey the message of App and Marathon hence the name Appathon.
- You can use “Appathon 2014” tagline with the logo.
- The graphic must represent the target audiences stated below in "Target Audience"
- Please stay away from gradients, as they will not be able be easily reproduced across all media
- You must show your logo on a white and black background (You MUST use the logo template provided)
- The logo must be shown in various forms on the template (different color choices, layout, font use etc.)
- You must identify your colors theme in the submission.
- Designs must be created as VECTOR artwork so they can be resized without a loss of quality. Make sure your logo quality is not diminished when scaled up or down.

2) Electronic Invite Requirements:
- We also need to send out an electronic/email invitation for the event - how should this look?
- We are looking for design examples/thoughts for the invitation containing your new logo and event branding.
- It should display the day and time of the summit (16-17 September)
- It should contain client logo.
- It should display the location of the summit “Ziggo Dome”
- How should this look and be branded?

Logo Reference:
http://conceptgenius.com/practices-logo-design/
http://tannerchristensen.com/rules-for-logo-design/
http://justcreativedesign.com/2008/12/02/logo-design-resources/

Target Audience:
- Vendors.
- Individual coders and designers.
- Students.
- Content parties.
- CableCo staff

Judging Criteria:
- Requirements: Does your logo meet the requirements as stated in the description. 
- Relevance: How does your logo "fit" with the purpose?
- Quality: Does your logo look fresh, professional and clean? Is the composition/layout well done? Have you used typography in a meaningful way?
- Concept: Does your logo present a new and interesting concept? Is it simple, yet memorable?

Submission & Source Files:
Preview Image
Please create your preview image as one (1) 1024x1024px JPG or PNG file in RGB color mode at 72dpi and place a screenshot of your submission within it.

Submission File
Submit JPG/PNG image files based on contest submission requirements stated above

Source Files
All original VECTOR source files of the submitted design. Files should be created in Adobe Illustrator or Inkscape and saved as layered AI or EPS files. Your source files must meet these requirements:
1) The AI/EPS logo file with text intact (not outlined).
2) The AI/EPS logo file with text in outline format.

Final Fixes
As part of the final fixes phase you may be asked to modify your graphics (sizes or colors) or modify overall colors.

Please read the challenge specification carefully and watch the forums for any questions or feedback concerning this challenge. It is important that you monitor any updates provided by the client or Studio Admins in the forums. Please post any questions you might have for the client in the forums.

Stock Photography

Stock photography is not allowed in this challenge. All submitted elements must be designed solely by you. See this page for more details.

How To Submit

  • New to Studio? ‌Learn how to compete here
  • Upload your submission in three parts (Learn more here). Your design should be finalized and should contain only a single design concept (do not include multiple designs in a single submission).
  • If your submission wins, your source files must be correct and “Final Fixes” (if applicable) must be completed before payment can be released.
  • You may submit as many times as you'd like during the submission phase, but only the number of files listed above in the Submission Limit that you rank the highest will be considered. You can change the order of your submissions at any time during the submission phase. If you make revisions to your design, please delete submissions you are replacing.

Winner Selection

Submissions are viewable to the client as they are entered into the challenge. Winners are selected by the client and are chosen solely at the client's discretion.

ELIGIBLE EVENTS:

2015 topcoder Open

Challenge links

Screening Scorecard

Submission format

Your Design Files:

  1. Look for instructions in this challenge regarding what files to provide.
  2. Place your submission files into a "Submission.zip" file.
  3. Place all of your source files into a "Source.zip" file.
  4. Declare your fonts, stock photos, and icons in a "Declaration.txt" file.
  5. Create a JPG preview file.
  6. Place the 4 files you just created into a single zip file. This will be what you upload.

Trouble formatting your submission or want to learn more? ‌Read the FAQ.

Fonts, Stock Photos, and Icons:

All fonts, stock photos, and icons within your design must be declared when you submit. DO NOT include any 3rd party files in your submission or source files. Read about the policy.

Screening:

All submissions are screened for eligibility before the challenge holder picks winners. Don't let your hard work go to waste. Learn more about how to  pass screening.

Challenge links

Questions? ‌Ask in the Challenge Discussion Forums.

Source files

  • Vector AI files created in Adobe Illustrator or similar
  • Vector EPS files created in Adobe Illustrator or similar

You must include all source files with your submission.

Submission limit

5 submissions

ID: 30044865