Challenge Summary
Appirio Academy Logo Design Challenge is for creating a simple and artistic logo for Appirio internal project 'Appirio Academy'. Currently this site is using the Appirio logo components with the name "Appirio Academy" beside that - we would like to change that and have a unique, stand-alone logo for Appirio Academy.
Please go through the purpose of 'Appirio Academy' website to come up with a logo that suits this site!
Round 1
Initial Logo Design solution for checkpoint review:
- Logo in Color (on white and black backgrounds)
Please explain your design with notes that will help us understand the meaning/purpose of your logo
Round 2
Final Logo Design solution by implementing any checkpoint feedbacks from client..
- Logo in Color (on white and black backgrounds)
Please explain your design with notes that will help us understand the meaning/purpose of your logo
The purpose of this logo is for the internal branding of Appirio Academy, come up with a simple, elegant logo for this website which will be used by all people at Appirio.
About "Appirio Academy":
Appirio Academy is an online Learning Management System for internal users to access and take self-paced courses. As we are in the initial stages of building Appirio Academy, currently the self-paced internal courses are for Appirio onboarding (Onboarding, refers to the mechanism through which new employees acquire the necessary knowledge, skills, and behaviors to become effective organizational members and insiders). Long term development plans for this site includes certification and gamification.
Logo Requirements:
- We are looking for something fresh that explains the concept of 'Appirio Academy'
- We would like you to follow the attached "Appirio" logo color scheme.
- Follow the font mentioned in the style guide..
- This need to be unique and stand-alone logo that conveys the purpose of "Appirio Academy"
- We have also supplied the screenshot and banners of "Appirio Academy" website - so it helps understand styles the usage of logo
- DO NOT include any font files in your submission or source files.
- Designs must be created as VECTOR artwork so they can be resized without a loss of quality. Make sure your logo quality is not diminished when scaled up or down.
- The logo should grasp the message of the logo design within three seconds of the first glimpse.
- You need make sure your logo looks okay above light or dark background by submitting them in white and black backgrounds.
- Submit one version of AI/EPS logo file with text intact (not outlined) and another version of AI/EPS logo file with text in outlined format.
Logo Reference
http://conceptgenius.com/practices-logo-design/
http://tannerchristensen.com/rules-for-logo-design/
http://justcreativedesign.com/2008/12/02/logo-design-resources/
http://www.smashingmagazine.com/2009/08/26/vital-tips-for-effective-logo-design/
Target Audience
- All People at Appirio
Judging Criteria
- Relevance: Does your logo convey the meaning of the name.?.
- Quality: Does your logo look fresh, professional and clean? Is the composition/layout well done?
- Have you used typography in a meaningful way?
Submission & Source Files
Preview Image
Please create your preview image as one (1) 1024x1024px JPG or PNG file in RGB color mode at 72dpi and place a screenshot of your submission within it.
Submission File
Submit JPG/PNG image files based on contest submission requirements stated above.
Source Files
All original VECTOR source files of the submitted design. Files should be created in Adobe Illustrator or Inkscape and saved as layered AI or EPS files. Your source files must meet these requirements:
1) The AI/EPS logo file with text intact (not outlined).
2) The AI/EPS logo file with text in outlined format.
Final Fixes
As part of the final fixes phase you may be asked to modify your graphics (sizes or colors) or modify overall colors.
Please read the challenge specification carefully and watch the forums for any questions or feedback concerning this challenge. It is important that you monitor any updates provided by the client or Studio Admins in the forums. Please post any questions you might have for the client in the forums.