Challenge Summary
Welcome to Lotus Notes to Google Apps Email Campaign and Flyer Design Challenge. Client of this challenge is looking to create an email campaign and a flyer focusing on migrating lotus notes customers to Google Apps.
A creative, minimalistic design that conveys the message is the key to this email campaign and we are sure topcoder design community is capable of doing that.
Round 1
Submit your initial screen for Checkpoint feedback
- One (1) Email Template Design (desktop + mobile)
- One (1) Flyer Design
Notes.jpg: Any comments about your design for the Client
Round 2
Your Final designs for the required screen with all checkpoint feedback implemented.
- Two (2) Email Template Designs (2 desktops + 2 mobiles)
- One (1) Flyer Design
Notes.jpg: Any comments about your design for the Client
This design from this challenge is focused on an email and direct mail campaign designed to develop New pipeline for customers who are interested in doing two things;
Goal 1:
- App remediation from Notes applications to Google Apps
- These customers are looking to find solutions by moving from their existing notes to Google Apps
Goal 2:
- Customers who are specifically interested in migrating from Notes to Google Apps (Mail + Apps)..
Overall Theme Guidelines:
- Simplistic, clean and uncluttered.
- Minimalist, think Uber, Airbnb, etc…Please DO NOT COPY.
- Sophisticated but fresh (see pact coffee example in Flyer Design examples)
- Find ways to add "Lotus Notes logo, Appirio logo (attached) and Google Apps Logo" in your designs.
- Maybe something funny i.e. Lotus Notes apps blowing up (just something to give an idea).
- We would like you to follow the attached appirio branding, we want creativity though i.e. not too strict - if that makes sense to bring in your creativity..!
- But, overall NOT too design heavy as want the message to come through with the CTA as the goal of the campaign
- Responsively designed Email Templates with clear Call-To-Action buttons for action (clear colors for CTA's, so action is prominent) – see Email Campaign Examples, please DO NOT COPY
Required Designs:
We need below designs..
1) Email Campaign Templates:
- We need two (2) Email Campaign Templates..
- We need resposive email templates, as this will be coded using HTML5.
- Keep the email campaign designs of size desktop (width 650px or less and height as required) and a mobile version of size (width 320px and height as required)
- You can use the below message in your design.
2) Flyer:
- One (1) design for "direct mail" campaign flyer, this will be sent via post..
- Have the flyer of A5 size (5.827 x 8.268 inches) with 300 DPI..
- This will have a single fold like "Example of Direct Mailer (Flyer 2)"
- On one side, we need to have the main content and for the other side, feel free to come up with any ideas..
- You can use the below message in your design.
Ideas for Headlines:
Below are few examples of headlines that can be used in this email campaign, please use them wisely
- 3 Reasons You should consider Google Apps
- Have you ever thought of Google App’s
- What’s holding you back from moving to Google App’s
- They haven’t seen any innovation in Lotus Notes?
- Time to innovate your notes application landscape
Required Campaign Content:
Below will be the content of the email campaign, please use these text in your design…in the first line, we have mentioned [enter stat + source], this need to be highlighted in some way (some kind of typographic styles?)..
- - Beginning of Campaign Content (please do not include this line in your designs) - -
Appirio have done some of the largest ever Google App’s deployments globally [enter stat + Source]. We’ve been there and delivered. But we know that a lot of the time the real pain is not just migrating over mail, calendar and contacts. In a Notes environment it’s the pain really happens when you look to embark on an App Remediation roadmap.
This is not just about your mail.
Switching from Notes it’s easy to find a partner such as Appirio. The true value we bring is we’re able to achieve what the majority of Google partners cannot deliver. That is around making sure you have a successful move of all your legacy apps over to Google Apps (and/or remediated as they are no longer useful). The worry of losing data and useful permission rules are real, but with the right expert partner we can take through this process with ease.
The interesting point is about App Remediation we can put you into the best place possible and move into the cloud. We can talk to you about all other applications that you have out there… the Lotus environment will be legacy and complex.
Don’t believe it’s not possible to move to the Cloud because of App Remediation, it is!
Appirio Benefits:
- Track record delivering Notes to Google Apps projects.
- Fast time to value using our Topcoder Crowdsourcing platform, get access to £600,000+ of the best technologists in the world.
- Anyone can do mail, Appirio deliver end-to-end.
Offer:
Free Audit and/or initial chat with an expert at Appirio
- - End of Campaign Content (please do not include this line in your designs) - -
Email Campaign Design References:
https://www.campaignmonitor.com/guides/mobile/design/
http://www.entrepreneur.com/article/194474
http://www.simplycast.com/blog/10-email-marketing-design-tips/
http://www.bluetrainmobile.com/blog/7-tips-for-creating-mobile-friendly-email-campaigns/#.VBaD3i6SzEI
Target Audience:
Existing Customers who are looking to migrate to Google Apps
Judging Criteria:
- Has the designer met all the required design guidelines
- Cleanliness of your graphics and design.
- Design and User Experience.
Submission & Source Files:
Preview Image
Create your preview image as one (1) 1024x1024 JPG or PNG file in RGB color mode at 72dpi and place a screenshot of your submission within it.
Submission File
Please upload PNG images in a zip file with all requested contest requirements stated above. Number your files (01, 02, 03, etc) this will help review them in order.
Source Files
All original source files of the submitted design. Files should be created in Adobe Photoshop or Illustrator and saved as layered PSD/AI files.
Final Fixes
As part of the final fixes phase you may be asked to modify your graphics, images (sizes or colors) or modify overall colors.
Please read the challenge specification carefully and watch the forums for any questions or feedback concerning this challenge. It is important that you monitor any updates provided by the client or Studio Admins in the forums. Please post any questions you might have for the client in the forums.