Challenge Summary
Welcome to the Jewish National Fund Israel Tree Storyboard Design Challenge! This challenge is focused on designing a web app targeted at children in K-7 classrooms, that is aimed at transforming the process of tree planting and receiving a paper certificate, into a digital experience with social networking components, and allow students to identify with and join JNF's Israel and environmental activities.
This is a chance to make a really fun, interactive design that children would really enjoy using.
Round 1
Please submit your initial designs for checkpoint review. Include at least the following screens:
- Student User View: Homepage (a & b) - Desktop view
- Student User View: Homepage (a & b) - Mobile view
- Login/Start Screen - Desktop view
Round 2
Please submit all the required screens for final review, after applying checkpoint feedback.
The primary goal of this challenge is to design the look and feel of a responsive, mobile friendly website app focused on K-7 classrooms, for the Jewish National Fund (JNF). The app should be mobile-web friendly, fun. We require an interactive experience that is engaging and rewarding experience, scalable for subsequent phase build out.
We're looking to connect people who care about Israel and the environment in a Living and Giving relationship. The objective is to transform tree-planting from a one-time activity/purchase with a paper certificate mailed by US postal service, to a digital experience that includes Social-networking Components. Enable K-7 students to identify with and join JNF’s Israel and environmental activities. Create peer-to-peer, Intra-family, and Community ties which broaden JNF's base. Build a web-based, mobile-web friendly app for classrooms to engage students, using teachers as primary gatekeepers for student Involvement with Social networking components to drive JNF content consumption. The idea is to build positive affinity for Israel and JNF projects.
Teacher Use Case:
Teacher logs in to the site and enters all required information to create a class “tree”.
- School Name, City,State
- Teacher Name
- Student Names
Home page template created for the Teacher and the class. Site is designed to look like a “virtual tree” so that each student can be seen as a leaf on this “virtual tree”.
Teacher can search, configure and pull content into the classroom site for the students, these are activities the students can click, work on and play with.
This could be:
- Research
- Interactive Activities
- Homework - Assign activities to students
- All activities related to learning about Israel
Teacher can monitor each student activity and work in this “virtual tree”
Teacher can allow students to see other virtual trees
*Assume all required approvals and security have taken place
Student Use Case:
Student can log in to their classroom tree.
- Student can view the whole classroom tree and other student profiles
- They can view classroom content
- They can work on and complete activities
- Student activities are monitored and measured in some way that will affect the growth and health of the virtual tree.
- Students can comment on items and content in the tree to share with other students in the classroom (tree)
- Perform research
- Search news and content
- Share content with other students and classroom tree’s
*Assume all required approvals and security have taken place
Branding and Guidelines
- See attached logo (JNF_Logo.zip) and use colors and typography complementary to this.
Size Requirements
The design needs to be responsive, and created at both sizes:
- 1100 px width for desktop, variable height
- 320 px width for mobile, variable height
Screen Requirements
1. Login/Start Screen (including introductory video)
2. Student user view: Home page (tree) for 2 different age groups:
a) One for Children ages 5-10 (elementary)
b) Other children ages 10-14 (teens)
This is the main page with the tree, we would like to see it in different states: first-time use, active, and not used for a long time (perhaps wilted) We're open to your ideas on this! See the overall features requirements below to understand what needs to be performed from this page.
3. Teacher/Admin user view: Home page:
- All the features of student homepage with view to Approve or accept student activity. This could be an overlay on the existing screen, or it could be a separate feed-like page with the new student activity to be approved - the solution is up to you.
Any additional screens you deem necessary to the user experience.
Features and Design Requirements
- Focus on delivering an easy to use app for children ages 6-13.
- Provide administrative oversight for the teacher to edit content or comments (example, the teacher will be able to "Accept" student generated content like a picture/text - similar to accepting a friend on Facebook or a LinkedIn connection). We are looking for creativity, smooth functionality and compelling design.
Specific features should also include:
- Enabling a student to send a personal invitation to contribute a tree dedicated to a family member/friend utilizing JNF Tree Planting Center (http://www.jnf.org/trees)
- A student's picture shall be a "leaf" on the class "tree" (we encourage creative freedom in your mock-ups) for approximately 30 students per class.
- Student option to purchase a tree through My Israel Tree program.
- The tree purchase will reward the class and or student tree page as well.
- A class's creation of a tree should have the following capabilities: administrative set-up by teacher, posting student pictures as leaves, and personalizing class content.
- An introductory JNF video should introduce the My Israel Tree Page to the teacher/class (video will be provided by The Foundation).
���- Bonus points by class should be created if student interactions with The Foundation content in the My Israel Tree app allows the tree to "class tree grow"
- Another example could be that if students are not logging on to view the app content, then the tree goes brown or wilts from Lack of "watering/nourishment".
Target Audience
- Children aged 6-13
- Teachers and students of K-7 classrooms
- Enthusiasts about the environment and Israel, and JNF activities
Judging Criteria
- Interactivity, child-friendly user experience.
- Quality of design execution
- Exciting factor
Submission File
Submit JPG/PNG image files based on challenge submission requirements stated above.
Source Files
All original source files of the submitted design. Files should be created in Adobe Photoshop and saved as layered PSD files.
Preview Image
Create one 1024x1024 JPG or PNG file in RGB color mode and place a screenshot from your submission within it.
Please read the challenge specification carefully and watch the forums for any questions or feedback concerning this challenge. It is important that you monitor any updates provided by the client or Studio Admins in the forums. Please post any questions you might have for the client in the forums.