Driver Sidekick - Mobile Design Concept Challenge

Welcome to the Driver Sidekick Mobile Design Concept Challenge! For this challenge we are looking for you to help us come up with screen design concepts (focused on the user experience) for an exciting new mobile app that allows drivers to have a better connection to their cars and their driving experience.  We are looking for your design concepts and ideas on how our future Driver Sidekick mobile application could look and work. 

Imagine a mobile app that can help plan, route and track your recent trips. An app that sync with your cars diagnostics and alerts you to potential issues and suggest maintenance actions. An app that can sync with your insurance company to provide them with data about your driving habits allowing you to earn good driver rewards, and promotions, and an app that can track and manage all the cars and drivers in your family. The Driver Sidekick mobile app is all of these and we are looking for your creativity and ingenuity to help develop this exciting new app concept!

We look forward to seeing your creative designs!

Round 1

Round 1 will focus on the following screens:

1) Dashboard
2) My Profile
3) Recent Trips
4) Wayfinding

NOTE: See the User Story and Use Cases below to better understand the screens / functionality of the app.

Round 2

In Round 2, you will need to include all Round 1 screens (updated based on checkpoint feedback).  For Round 2, you must also include the all following screens:

5) Diagnostics
6) My Policy
7) Social Gamification
8) Design Concept Summary - Use this screen to highlight all the above screens you create and as a way to “sell” your design concept. Summarize what is included in your design concept, highlight the key design features and impress us!

Challenge Description:

For this challenge we are looking for you to help us come up with screen design concepts (focused on the user experience) for an exciting new mobile app that allows drivers to have a better connection to their cars and their driving experience. We are looking for your design concepts and ideas on how our future Driver Sidekick mobile application application could look and work. 

Project Overview:

This project will be centered around building out a telematics API (http://en.wikipedia.org/wiki/Telematics). The focus will be on drivers and data related to their vehicles and driving.  Please take a look at the attached "How It Works" diagram to understand the basics of how the new Driver Sidekick mobile application will work with this overall system.

For this challenge, we’re asking you to come up with some design concepts to show possible applications of the API and the driving data it will expose.  The use cases and required screens below explain the type of application that we envision being developed to make use of the available data.  We would like you to focus coming up with design concepts for the  use cases and screens described below.  However. we are also open to any other creative ideas you have for what this new application could do.  Your design concepts should showcase what this application could be capable of.  Impress us with your presentation of the design concepts! 

 

Application Requirements:

User Story:
David has a family of four with three cars and is looking for an app that can help him manage the drivers in his family, their cars, and their insurance policies for their vehicles. David comes across the Driver Sidekick app and decides to check it out. The APP has a robust feature set and David is anxious to kick the tires on his new app. 

Use Case 1:
David is planning a trip to the Wisconsin Dells. He opens up the Driver Sidekick app and inputs his destination. Driver Sidekick gives David several different routes to choose from to get him to his destination. During the trip, David is presented with real time updates on traffic and weather conditions along his route.  While on his trip...David receives a push notification that his spark plugs are about to be out of date and the APP recommends where he can buy replacement spark plugs based on his current location. In addition to timely alerts and diagnostic information, David is presented with 3rd party offers based on his location for items that David and his family might be interested in as part of his rewards and coupons section of the APP. 

After the trip is complete David is able to review the summary of his trip. This summary includes the car that was used, the date, time and duration of the trip, the average miles per gallon, total gas consumed, total distance, trip destination, and cost of the trip. David can review the summary of this specific trip and over the course of time (week, month, year) compare this trip with other trips that he, his family, and his vehicles have taken. This gives David great insight into his families driving habits. 

Use Case 2:
David wants to stay on top of his car’s maintenance and is happy to learn that the Driver Sidekick app gives him the ability to monitor his car’s performance as well as recommend maintenance actions that he can take to optimize the performance of his cars. In the “My Cars” section of the APP, David is able to browse the vehicles in his garage, get real time updates on the diagnostics of each vehicle, receive alerts and notifications for each car, and shop for parts and accessories for his vehicles. 

The vehicle profile contains the history and maintenance record as well as recent performance metrics for each car. 

David is able to pull up the recent trips for each car and view trip summaries and details. 

Use Case 3: 
David is a competitive person. He likes to play Xbox and loves that the Driver Sidekick app is packed with fun gamification concepts that give him bragging rights over his son Kevin about who is the better driver in the family. By capturing driver profiles and tracking their driving habits….the Driver Sidekick app is able to generate points, rewards, and certifications based off of driver behavior and metrics. Each driver profile within Driver Sidekick contains detailed information on their driver safety record, miles driven, average speed, number of traffic violations, and recent trips.

 

Challenge Requirements:

Screen Size:
- Assume this is native iOS application
- Required: iPhone Portrait (retina): 640px width
- Please feel free to include screens in Landscape if you feel this orientation will work better for specific screens / functionality.

Screens:
Please make sure all pages have the correct flow, use file numbering (00, 01, 02, 03) to capture this. Your submission should include the following screens and functionality:

1) Dashboard
- Drivers (Other drivers on the APP and their profiles)
- My Cars
- Recent Trips
- Driving Conditions (Weather, traffic for the driver’s current location)

2) My Profile
- Rewards Points
- My Cars
- Insurance Policy Status
- Coupons and offers (based on location, or favorite routes, could 3rd parties such as restaurants, gas stations, etc. to send coupons or other enticements to visit them
- Users can obtain current and projected reward amount/discount percentage from their insurance company
- Driving Scores
    - Safety
    - Frugality (Average Miles per Gallon)
    - Efficiency Ratio (Average Speed relative to Average Miles Per Gallon)
    - Etc.

3) Recent Trips
- Map view of recent trips 
- Filter trips by cars and drivers
- Trip duration, trip distance, MPG, $spent on the trip, points earned
- Trip destination

4) Wayfinding
- Show recommended trip routes and directions
- Push notifications of traffic and weather alerts
- Accident alert (If you are in an accident….the APP sends out a notification to Police)

5) Diagnostics
- For each car in a drivers profile there should be a diagnostics detail
- Users can access real-time data from car
- Data can be shared with mechanic/dealership/towing services – even local police departments to alert them to a breakdown/accident
- Share data with services that would want to push coupons/deals to you based on your car’s needs (upcoming oil change, engine troubles, etc.)

6) My Policy
- A screen that details the insurance policy
- Pending claims
- Claim status
- Agent support
- Take a picture of damage and submit to insurance carrier

7) Social Gamification
- Overall Safety Leaderboard
- Friends Safety Leaderboard
- Frugality (Average Miles per Gallon) Leaderboard
- Trip Leaderboard (Most trips, most miles driven, best MPG per trip, etc.)
- Any other ideas you have for social gamification are welcome!

8) Design Concept Summary / Walk-through
- Use this screen to highlight all the above screens you create and as a way to “sell” your design concept. 
- Summarize what is included in your design concept, highlight the key design features and impress us!

Project Documentation:

The following documents are attached to this challenge specification to explain what is required for the wireframes:

1. Example Website Screenshot - Provided to give you an idea of the look-and-feel (colors, fonts, etc.) we'd like your design concepts to follow.
2. How It Works Diagram - Explains how the new Driver Sidekick mobile application will work with the overall system.

 

Branding and Guidelines:

- Please follow the look-and-feel (colors, fonts, etc.) of the attached screenshot.  Your design concepts for the mobile app should be similar to this.  We are open to some creative choices here as long as it isn't too different.
- Your design should be for a mobile app screen resolution (iOS). Make sure you create graphics in “shape” format, so when they are resized for retina versions the graphics still look sharp!
- Please make sure to declare your fonts according to the Studio font policies.
- Show some hover states for the UI elements you create (buttons, hyperlinks, dropdowns, etc) to demonstrate how your design concept would work in the actual application.

 

Target Audience
- Drivers (see user story and use cases above for details)..

Judging Criteria
- User Experience
- Overall look and feel of the design
- Creativity in the design
- Wow factor of your design (we want this design concept to stand out and impress the client - show them what the TC community is capable of!)
- Simplicity and consistency in the design (app should be intuitive to use) 
- How well you follow the client's branding / design guidelines.
- Any suggestions, interactions and user flows you recommend (provide any notes or comments for the client)

What to Submit:
Preview JPG/PNG Image File
- Please create your preview image as one (1) 1024x1024px JPG or PNG file in RGB color mode at 72dpi and place a screenshot of your submission within it.

Submission ZIP File
- Submit JPG/PNG for your submission files.

Source ZIP File
- All original source files of the submitted design. Files should be created in Adobe Photoshop and saved as layered PSD file, or Adobe Illustrator as a layered AI file.

Final Fixes
- As part of the final fixes phase you may be asked to complete one round of minor changes to ensure your submission meets the stated requirements of this contest. See more information about Final Fixes.