Challenge Summary
Welcome to "QEM Application Logo Design Challenge". We are looking for your help to create a logo for an application called Quarter End Mobile (QEM). We are going to use the logo you create within the application (web/desktop/mobile) and also as an icon in the application launcher. We will provide you with screenshots of the QEM application so you have an idea of how your logo should fit within the design.
Your logo should be simple, eye catching, professional (corporate) and the most important thing it conveys the purpose or a sense of brand for the application. We are not looking super creative logos... more corporate and application feel! We are looking forward to seeing your logo creations!
Round 1
Submit your initial logo designs for feedback!
- Pay attention to the request (corporate looking logo!)
- Ask us questions!
Round 2
Submit your final logo with client feedback applied
Challenge Brief
The Quarter End Mobile (QEM) Application is an application that gives executives a quick view of the status of all business units and their applications. In this app an executive can see any highlighted issues (example: a project is having trouble).
The home page of this application shows a graphical view of the entire portfolio, broken up by business unit, with the status information coded in red, yellow, and green.
You can see a few screenshots of the application (see attachments).
Important: The logo in the provided screenshots is only a placeholder and does not reflect our logo desires for this application.
Challenge Goals
We want to create a new logo for our QEM application. This logo will be use in the application (web/desktop and mobile) and as application launcher icon.
Logo design considerations
Important: Please use the attached Logo Template
- We would like your logo to be: professional, corporate and clean.
- We are looking for something fresh that explains the concept of our QEM Application
- Follow the colors from given application screenshots and design a logo that fits with our application design
- Font is open to the designers, DO NOT include any font files in your submission or source files.
- Designs must be created as VECTOR artwork so they can be resized without a loss of quality. Make sure your logo quality is not diminished when scaled up or down.
- The logo should grasp the message of the application within three seconds of the first glimpse.
- You need make sure your logo looks okay above light or dark background by submitting them in white and black backgrounds.
- Submit one version of AI/EPS (source) logo file with text intact (not outlined) and another version of AI/EPS logo file with text in outlined format.
Logo Requirements
1. When creating the logo, please think of the following terms and incorporate it to your logo design creation:
- Dashboard
- Quarter end or end of Quarter
- Status
- Critical projects
- Quick view
- Alerts
- Notifications
2. We would like to see your logo in various background such as:
- Put your logo in a black and white template (see attached template)
- Put your logo in our mobile application screenshot.
- Put your logo with QEM text added as part of the logo.
- Create your logo creation as application launcher (120x120px, iphone 6 launcher)
Logo Reference:
http://tannerchristensen.com/rules-for-logo-design/
http://justcreativedesign.com/2008/12/02/logo-design-resources/
http://www.smashingmagazine.com/2009/08/26/vital-tips-for-effective-logo-design/
Target Audience
- This application will be viewed primarily by IBM executives.
Judging Criteria
- Relevance: Does your logo convey the meaning of the application? Does it help the refine the application?
- Quality: Does your logo look fresh, professional and clean? Is the composition/layout well done?
- Have you used typography in a meaningful way? (if you use text in the logo?)
Submission & Source Files
Preview Image
Please create a preview image as one (1) 1024x768px JPG or PNG file in RGB color mode at 72dpi and place a screenshot of your submission within it. Use this preview image to help sell your logo solution.
Submission File
Submit JPG/PNG image files based on contest submission requirements stated above.
Source Files
All original VECTOR source files of the submitted design. Files should be created in Adobe Illustrator or Inkscape and saved as layered AI or EPS files. Your source files must meet these requirements:
1) The AI/EPS logo file with text intact (not outlined).
2) The AI/EPS logo file with text in outlined format.
Final Fixes
As part of the final fixes phase you may be asked to modify your graphics (sizes or colors) or modify overall colors
Please read the challenge specification carefully and watch the forums for any questions or feedback concerning this challenge. It is important that you monitor any updates provided by the client or Studio Admins in the forums. Please post any questions you might have for the client in the forums.