Challenge Summary
Welcome to the Meli – “Why Crowdsourcing” Event Poster Design Challenge! Meli is looking to create a Poster about Crowdsourcing! We have a corporate event next week and would like to showcase "Why Crowdsourcing" with TopCoder. The poster needs to follow the provided template and really capture "visually" what Crowdsourcing (through TopCoder) is all about.
This challenge is focused on creating a great poster, infographic type presentation! Your graphics need to look sharp and engaging. The winning poster will be printed this Monday! So we need to quickly see your checkpoint designs and have final designs completed by Sunday.
Realize this is a poster (not web design) and your design will be used to engage viewers and tell them "Why Crowdsourcing".
NOTE: Please keep in mind that we want new designs (the attached content document "poster-wireframe.ppt" is ONLY used as example of content)
Round 1
Initial design for checkpoint review
- Initial submission design with all the features mentioned in the Requirement section.
- Any note for the client about your submission
Round 2
Final submission Design with checkpoint feedback
- Final submission design with all the features mentioned in the Requirement section and Checkpoint comments.
- Any note for the client about your submission
Challenge Details
The primary goal of this challenge is to design marketing materials in the form of an event poster to help promote "Why Crowdsourcing" and a corporate event next week. You are required to produce a poster in the three-column structure. The exact layout structure and guidelines are defined below.
Design Considerations:
- The poster theme is “Why Crowdsourcing” AND TopCoder showcase
- See the provided PPT template guidelines
- The poster needs to tell a Crowdsourcing story in visual language (icons and images, LESS TEXT)
- You must follow the layout structure specified in the guidelines (see the attached design template Poster_template_48x36.ppt) as this is what will be printed (and it will be folded)
- You must follow the provided guidelines (see Slide 2 of the attached file Poster_template_48x36.ppt)
The poster should be interesting, exciting visually appealing, and must engage the target audience!
Design Requirements:
- Follow the attached content file (poster-wireframe.ppt) and design template (Poster_template_48x36.ppt)
- Size: Poster, 48”x36” inches
- Resolution: should be 300dpi minimum
- Images: Stock photography is allowed in this challenge, but graphics preferred rather than photos.
- Content: Refer to Content Document attached (poster-wireframe.ppt)
Poster Guidelines:
- Headline:
- Use Helvetica or Arial Bold font of 75pts.
- Using Images
- You can use images to describe your idea. Please remember to mention source of the image adjacent to the image (in Italics font size 11px)
- Use only good resolutions (300 DPI) images for representations. Do not stretch to fit .
- Sub headline:
- Use Helvetica or Arial Font with 25-30 pts.
- Body Copy:
- Text size varies between formats
- Do not change the outlines of the Content area.
- Round red bullets may be used. Do not include fullstop/period after sentences in bullets
- Please expand all acronyms
Supporting Documents
- See attachments for Wireframes and Templates
- Request access to the Google Drive Folder for TopCoder vector art that can be edited and used in this challenge
- Email "amorehead at appirio.com" and "huwenze at gmail.com" for access to the Google Drive
Target Audience
- Event Participants
- Event Sponsors
- People who want to learn about crowdsourcing (through TopCoder)
Judging Criteria
Appearance
- Does the poster work with the provided template?
- Does the poster follow the guidelines?
- Is the poster aesthetically pleasing to the viewer?
- Is text legible? Is spelling correct?
Content
- Does the poster deliver all the required content?
- Is the theme clear when you first look at it?
- Is the purpose/objective explained clearly
- Does the poster motivate viewers?
Idea and Creativity
- Is the poster original and creative?
- Are the main ideas appropriate to the topic and presented correctly?
- Does your poster tell a great story!
Submission & Source Files
Preview Image
Create your preview image as one (1) 1024x1024px JPG or PNG file in RGB color mode at 72dpi and place a screenshot of your submission within it. You are free to resize or crop your submission to fit this size.
Submission File
Submit JPG/PNG for your submission files.
Source Files
All original source VECTOR files of the submitted design. Files should be created in Adobe Illustrator and saved as layered AI or EPS files.
Final Fixes
As part of the final fixes phase you may be asked to modify your graphics, images (sizes or colors) or modify overall colors. Final Fixes might need to be fast betwen Sunday and Monday!
Please read the challenge specification carefully and watch the forums for any questions or feedback concerning this challenge. It is important that you monitor any updates provided by the client or Studio Admins in the forums. Please post any questions you might have for the client in the forums.