Challenge Summary
Welcome to the Developer Community Logo Design Challenge by HARMAN. The goal of this challenge is to create a new logo for Harman Developer Community Website.
Round 1
Initial Logo Design:
- Logo examples/sketches.
Notes: Any information you want client notice about your logo?
Round 2
Final Designs plus any checkpoint feedback:
- Final Logo.
Notes: Any information you want client notice about your logo?
Challenge Description:
Developer.Harman.com is your point of origin - a new digital community and point of connectivity for developers to access Harman’s universe of brands, tools, resources and support to build, test and launch applications on the Harman protocol.
The Sing, Wake and Page storyboards are to provide branding guidance.
Supporting Documents:
- Logo Template: https://dl.dropboxusercontent.com/u/239535718/logo-branding-template.ai.zip
- Winning design from Sing: https://dl.dropboxusercontent.com/u/239535718/Sing-Design-files.zip
- Winning design from Page: https://dl.dropboxusercontent.com/u/239535718/Winning%20Page%20submission.zip
- Winning design from Wake: https://dl.dropboxusercontent.com/u/239535718/Winning%20Wake%20submission.zip
- Logos the client likes: https://dl.dropboxusercontent.com/u/239535718/Logos%20we%20like.zip
- Logos the client don’t like at all: https://dl.dropboxusercontent.com/u/239535718/Harman%20Developer.pptx
Logo Requirements:
- The logo created should convey the message of “We're a connected community to build cool apps with the Harman SDK”.
- The graphic must represent the target audiences stated below in "Target Audience"
- Please stay away from gradients, as they will not be able be easily reproduced across all media
- You must show your logo on a white and black background (You MUST use the logo template provided)
- The logo must be shown in various forms on the template (different color choices, layout, font use etc.)
- You must identify your colors theme in the submission.
- Designs must be created as VECTOR artwork so they can be resized without a loss of quality. Make sure your logo quality is not diminished when scaled up or down.
Logo Reference:
- http://tannerchristensen.com/rules-for-logo-design/
- http://justcreativedesign.com/2008/12/02/logo-design-resources/
Inspiration Sites:
- http://developer.samsung.com
- http://developer.hp.com - like the iconography
- http://developer.apple.com
- http://www.idolondemand.com/
Target Audience:
- Developers or others interested in Harman apps to sign up for information and learn more about their apps, their development process and the overall eco-system.
Judging Criteria:
- Requirements: Does your logo meet the requirements as stated in the description?
- Relevance: How does your logo "fit" with the purpose?
- Quality: Does your logo look fresh, professional and clean? Is the composition/layout well done? Have you used typography in a meaningful way?
- Concept: Does your logo present a new and interesting concept? Is it simple, yet memorable?
Submission & Source Files:
Preview Image
Please create your preview image as one (1) 1024x1024px JPG or PNG file in RGB color mode at 72dpi and place a screenshot of your submission within it.
Submission File
Submit JPG/PNG image files based on contest submission requirements stated above
Source Files
All original VECTOR source files of the submitted design. Files should be created in Adobe Illustrator or Inkscape and saved as layered AI or EPS files. Your source files must meet these requirements:
1) The AI/EPS logo file with text intact (not outlined).
2) The AI/EPS logo file with text in outline format.
Final Fixes
As part of the final fixes phase you may be asked to modify your graphics (sizes or colors) or modify overall colors.
Please read the challenge specification carefully and watch the forums for any questions or feedback concerning this challenge. It is important that you monitor any updates provided by the client or Studio Admins in the forums. Please post any questions you might have for the client in the forums.