Challenge Summary
Welcome to the Tobacco Website - Age Verification Website Design Concepts Challenge. This challenge aims at design solutions for a tobacco based website that require users to verify their age before entering the site, based on this - we have derived couple of problems to be solved. We are looking for your help in coming up with innovative design concepts for the given problems so as to make the process better and improve the overall user experience!
We have a tight checkpoint deadline on this one, JUMP IN NOW!
Round 1
For checkpoint review, please submit your initial designs for all required screens!
Feel free to add any other additional screens which are necessary to explain your concept.
Notes.jpg: Any comments about your design for the Client
Make sure all pages have correct flow! Use correct file numbering. (00, 01, 02, 03)
Round 2
Your Final designs for all the required page with all checkpoint feedback implemented.
Feel free to add any other additional screens which are necessary to explain your concept and flow
Notes.jpg: Any comments about your design for the Client
Make sure all pages have correct flow! Use correct file numbering. (00, 01, 02, 03)
Tobacco websites around the world have a gateway on their front page to prevent people below the allowed smoking age (typically 18 or 21) from accessing the site. In some regions all that is required for access is to enter a date of birth, but in others the site should verify your identity.
For this challenge we’d like your ideas about two problems:
- The first is that the harder it is for a user to enter their details and get verified the more likely they are to click away, so we need a design that makes data entry as engaging as possible.
- The second challenge is to come up with a way of verifying a user’s date of birth. Can you do this with a social media profile or is there another way to do this? Be creative!
Design Considerations:
- Looking for modern, intuitive user interface - application should be easy to use.
- Focus on the design being a great user experience
- Give importance to the overall layout and think on how a user would interact with the content on the page.
- Show all the screens and provide a user flow/click-path, so we can see how the interactions fit together in the application
- Stock Photos: Feel free to use any images related to this site..
- Design can be of size 1024px width and height as required.
Design and Branding Guidelines:
- We would like you to follow the colors and design styles found in this website: http://montecristo.com/
Required Designs:
A. Problem 1 - sites that need only a date of birth
Take a look at the landing page on these sites:
- https://www.marlboro.com/gconnect/login_input.action
- http://davidoff.com/
- Above sites don’t grab the user and make them want to enter the site and they don’t feel like a modern user experience.
- Come up with an interesting but easy way for the user to enter their date of birth..
- Feel free to grab the contents from above sites but please DO NOT COPY their logo or any branding!
B. Problem 2 - sites that verify the user details
Now, have a look at these sites:
http://www.lambert-and-butler.co.uk/
https://www.bensonandhedges.co.uk/verification
- These sites require the user to enter more data, so they can verify their date of birth.
- Come up with a way to do that verification (only Date of birth need to be verified) and make the design as easy and appealing to use as you can.
- There could be lot of ways to verify the Date of birth, if you choose to use social networking for your login show us how that will look, would it help fetch users data and verify date of birth (or) through Electoral register would that help in verifying DOB? or any other way to verify user's DOB...looking for your ideas!
- And check that the terms and conditions of your chosen site (social networking/ electoral / any other means) doesn’t prohibit use with tobacco sites..
- Note that as tobacco sites do not include e-commerce the use of credit cards as a means of user verification is not allowed.
- Feel free to recommend any ideas you have!
Target Audience:
- Adult smokers only
Judging Criteria
- How well you plan the user experience and capture your ideas visually
- Cleanliness of your graphics and design
- Your design should be possible to build
- Explain how user verification will happen
- How well you minimise the number of clicks required to complete the process and so get the user to the content as quickly and easily as possible
Submission & Source Files
Preview Image
Please create your preview image as one (1) 1024x1024px JPG or PNG file in RGB colour mode at 72dpi and place a screenshot of your submission within it.
Submission File
Submit JPG/PNG for your submission files.
Source Files
All original source files of the submitted design. Files should be created in Adobe Photoshop and saved as layered PSD file, or Adobe Illustrator as a layered AI file.
Final Fixes
As part of the final fixes phase you may be asked to modify your graphics (sizes or colours) or modify overall colours. We may ask you to update your design or graphics based on checkpoint feedback.
Please read the challenge specification carefully and watch the forums for any questions or feedback concerning this challenge. It is important that you monitor any updates provided by the client or Studio Admins in the forums. Please post any questions you might have for the client in the forums.