Challenge Summary
Welcome to the Data Visualization - Infographic Challenge! We need to create visualize important data from a sales report for senior executives.
The form in which your submission can take is up to you - suggestions include:
- Infographic.
- Dashboard storyboard.
- Report template.
- Be creative!
Round 1
Round One (1) - Submit your design for Checkpoint feedback:
- We would like to review your infographic and provide feedback.
- Please make sure to include a “Notes.jpg”. Please ensure that it provides a brief explanation regarding your submission, the reasoning/thoughts behind the design and any other detail you may want to provide.
Round 2
Round Two (2) - Final design plus any Checkpoint feedback:
- Your final design and files.
- Any updates and refinements from the Checkpoint review.
- Please make sure to include a “Notes.jpg”. Please ensure that it provides a brief explanation regarding your submission, the reasoning/thoughts behind the design and any other detail you may want to provide.
Problem Background & Goal:
The goal of this challenge is to visualize information in a meaningful way that helps inform a senior executive of the current state of their business. Senior executives will look at this information, and make decisions on where to spend in order to improve their business and where to cut back spend.
You are encouraged to submit rough concepts for the Checkpoint (so we can provide feedback on your submission and overall graphic/illustration choices) and then clean them up/finalize your design for Round 2.
Supporting Documents:
- Sales Report (Data Visualization Challenge - Mock Data.xls)
Design Notes:
- No istockphoto allowed in this contest. Use your own designs and illustrations.
- Please make sure you list all fonts you’ve used in your design to avoid failing screening.
- Color theme should not be boring - remember this should be engaging!
Design Requirements:
Please note that the final form in which your submission can take is up to you - suggestions include:
- Infographic.
- Dashboard storyboard.
- Report template.
- Be creative!
There are typically 4 periods for comparison:
· JAN2015:
o JAN2014 Sales.
o JAN2015 Plan.
o JAN2015 Actual.
o JAN2015 vs. JAN2014.
· FEB2015:
o FEB2014 Sales.
o FEB2015 Plan.
o FEB2015 EST.
o TTM
o FEB2015 EST. vs. Feb2014.
o FEB2015 In/Open.
o FEB2015 In/Open vs. EST.
· MAR2015:
o MAR2014 Sales.
o MAR2015 Plan.
o MAR2015 EST.
o TTM
o MAR2015 EST. vs. MAR2014.
o MAR2015 In/Open.
o MAR2015 In/Open vs. EST.
· Q12015:
o 1Q2014 Sales.
o 1Q2015 Plan.
o 1Q2015 EST.
o TTM
o 1Q2015 EST. vs. 1Q2014.
o 1Q2015 In/Open.
o 1Q2015 In/Open vs. EST.
Each Period needs to be compared on the following sections:
· Online:
o TigerDirect.
o Direct Group:
§ Samsung.
§ LG.
§ Sony.
§ Vizio.
§ Insignia.
o Daily Deal Group:
§ Woot.
§ TechBargains.
§ Yugster.
§ DODTracker.
o Newegg.
o Amazon.
· Mass:
o Sears.
o Target.
o Kmart.
o JCP.
o WalMart.
· Office/WalMart:
o Club Total.
§ Sam’s Club.
§ Wal-Mart.
o Office Total.
§ Office Depot.
§ Office Max.
§ Staples.
· Electronic:
o Parts Group.
§ Radio Shack.
§ Fry’s.
o Electronic Group.
§ Best Buy.
§ HHGreg.
§ Circuit City.
§ CompUSA.
§ BrandsMartUSA.
· Club:
o BJs.
o Costco.
· VP Total:
o Small Stores.
o Ebay.
· Subtotal:
o Misc.
· Total.
In the end, we need to compare data between each month (JAN/FEB/MAR) and how it looks against the current quarter 1 (1Q).
Glossary:
- Sales = Actual -- they are interchangeable and are actual sales amounts
- Plan – planned sales amount defined at a corporate level, this data set does not include it so all values are zeros
- Est – Sales estimate provided by customer sales executives
- TTM – Takes to Make – amount needed per day to reach the sales estimate
- In/Open – “In” is the current sales amount for the month, “open” is the open orders for the month that should ship. Basically projecting what the sales amount will be when the month closes.
Branding Guidelines:
For the sake of the best visualization there are no branding requirements.
References:
Please follow good infographic design examples (please DO NOT COPY anything from these)
Target Audience
Corporate executives looking at the state of their business and how to grow in their respective categories.
Judging Criteria
- A one page visual representation of the data in a way that can be used for comparisons, making business decisions, and state of the business updates.
- Cleanliness of your graphics and design.
- Simplicity of design / strong, clear design concept.
Submission & Source Files
Submission Notes
Please make sure to include a “Notes.jpg”. Please ensure that it provides a brief explanation regarding your submission, the reasoning/thoughts behind the design and any other detail you may want to provide.
Preview Image
Please create your preview image as one (1) 1024x1024px JPG or PNG file in RGB color mode at 72dpi and place a screenshot of your submission within it.
Submission File
Submit JPG/PNG for your submission file.
Source Files
All original source files of the submitted design. Files should be created in Adobe Photoshop and saved as layered PSD file, or Adobe Illustrator as a layered AI file.
Final Fixes
As part of the final fixes phase you may be asked to modify your graphics (sizes or colors) or modify overall colors. As part of final fixes you may be asked to fix or update your screens to meet any missed Requirements, Forum requirements or Checkpoint requirements.
Please read the challenge specification carefully and watch the forums for any questions or feedback concerning this challenge. It is important that you monitor any updates provided by the client or Studio Admins in the forums. Please post any questions you might have for the client in the forums.