Apple Watch App Idea Generation Challenge

Welcome to the Apple Watch App Idea Generation Challenge.

Our client Edesia is an American retail company, their main focus is food, including a specialist organic foods department, but they also sell toys and baby/young infant related goods.

The goal of this challenge is to come up with ideas for Apple Watch Apps that will enhance the customer's experience of the Edesia brand.

Note: Edesia is a codename for our client.

Here is a link to Apple Watch if you did not hear about it before:
https://www.apple.com/watch/

Are you up to the challenge?

Round 1

For Round 1, you are expected to submit your completed idea, including:
1. Abstract Paragraph
2. The “Why”
3. User Stories
4. Future enhancements/extensions for this application
5. Screenshots or Mockups

Round 2

For Round 2, you are expected to submit your completed idea again. At this point, you may have made changes to your idea, based on any feedback from the client (if applicable).

Requirements:
We want YOU to come up with new ideas for Apple Watch App, your app should target the customers of a retailing company specialized mainly in food.

For this ideation challenge, we want you to come up with ideas on how Apple Watch can change the experience of shopping in a retail store! We want you to come up with the best Apple Watch app!

Organizing Your Submission:
Your submission should contain a detailed description of your idea. Preferably one document, with four (4) sections:
1. Abstract Paragraph – Describe your Apple Watch app in this paragraph!
- e.g. The Marketing application allows Apple Watch users to see promotions for items found in the aisle they are passing by so they don’t miss items on promotion.

2. The “Why” – Tell us why this is the app for Apple Watch, and how it will be used by our customers.
- e.g. This app will be used by customers because most people like to know about promotions, etc.

3. User Stories – Write 2 or more user stories/use cases for this application.
- e.g.
1…..
2….
3 When the customer passes next to an item on promotion the watch will show a promotion and it will vibrate as well so the user take a look at it… etc..

4. Future enhancements/extensions for this application
- e.g. This application can be extended to send promotions of items am interested in… etc

5. Screenshots or Mockups
- You are encouraged to provide screenshots or mockups of your idea to explain it more.

Although there are no limit to number of submissions you can upload, you should only upload multiple submissions if each one is comprehensive and substantially different from your others. Within these constraints, you are free to describe any number of alternative approaches and extra features. In fact, we encourage you to do so. You can't have too many ideas!

As a reminder you can submit anything you think highlights your idea clearly.

The sky's the limit! Good luck!

Judging Criteria:
- Your idea must be technically feasible to implement on Apple Watch device platform.
- Your idea must usable to Edesia Customers.
- Uniqueness/Innovation
- Clarity/Comprehensiveness - your explanation of your idea must clearly explain how the feature works, how it meets the requirements/factors above, and why it will be a good App to implement.

Submission & Source Files:
Preview Image
Create your preview image as one (1) 1024x1024 JPG or PNG file in RGB color mode at 72dpi and place a screenshot of your submission within it.
- You can take screenshot of your idea document and submit it.
- You can provide a blank image file and use it as preview image.

Submission Files
All original source files of the submitted ideas; it can be PDF, HTML, DOC, TXT or RTF file.

Source Files
All original source files of the submitted ideas; it can be PDF, HTML, DOC, TXT or RTF file.

Final Fixes
As part of the final fixes phase you may be asked to complete one round of minor changes to ensure your submission meets the stated requirements of this challenge.