Challenge Summary
Welcome to "University - Alumni Travel Mobile Apps Design Concepts Challenge". In this challenge, we will be creating a travel study portal site to support trip-specific collaboration for a prestigious university. This is a site that is geared towards university alumni but non-alumni may also travel. We are looking for the best UI/UX concepts for this application. Join this fun challenge now!!
Round 1
Initial Design for client review (Mobile + Desktop)
01. Trip information Screen
02. Marketing the trip Screen
03. Preparing for Trips Screen
04. Registration and Payments Screen
Round 2
All requirements as stated in challenge details with client feedback applied
01. Trip information Screen
02. Marketing the trip Screen
03. Preparing for Trips Screen
04. Registration and Payments Screen
Background Overview
We want to create a travel study portal site to support trip-specific collaboration for a prestigious university. This is a site that is geared towards university alumni but non-alumni may also travel. The travel study website is used as a marketing brochure with various ways of displaying trip information. There are approximately 70 trips per year, 2000 travelers going to 80 countries. The trips are education vacations that create engagement with the University.
Here is an example of a site that using this features - https://alumni.stanford.edu/get/page/travel-study/overview - we are trying to prove that is effort would have value short and long term for an organization like this.
The site/apps should illustrate the following areas:
- Trip Information
- Marketing the Trip
- Preparing for Trip
- Registration & Payment
Challenge Goals:
- Create a mobile first look at booking a fun and educational trip with your University
Design Consideration
- Design for exploration of trips, setup and complete
- Focus on what would make you want to take a trip.
- User Experience is very important.
- Basically, make this design think about never having to go back to your PC
- Create a portal for the kids that go on the family trips (would need parents to opt-in)
Features Consideration:
- Trip information
- Marketing the trip
- Preparing for Trips
- Registration and Payments
- The University would like travelers to have the ability to manage their own personal information online.
- Would like the new system to create a group for each trip
- Once you sign up for a trip you become a member of a group and can communicate
- Need to be careful of what information is shared because not all travelers are University alumni
- Would like to setup an event during the trip with other University alumni
- Find alumni to join trip
- Use a mapping tool to search
User Flow:
- User open the apps to find available trips offers
- User can check each trips and learn more about trip details
- If user interested with the trip, they will be able to prepare the specific trip
- User can secure and pay for Trip
Screen Sizes
- Mobile: 750px x 1334px (portrait orientation, PRIORITY!!).
- Desktop: 1280px width and height as required.
Screen Requirements :
Below are the initial screens suggestions that needs to be create in this challenge, feel free to add/edit/modify any features for better UI/UX performance :
01. Trip information Screen
- Trips are categorized by region, time of year, type of trip (family, etc) - this is done at setup
- A travel study team member and a professor join the trip
- Trips are open to alumni and non-alumni
- Staff needs to store various information about the trip including faculty attending, faculty bio, brochure, images/map, itinerary, deposit amount, cancellation policy, registration question, etc.
- This information needs to be displayed on the site/apps, user can dig into the details of the trips.
- Would like to link to professor's page
02. Marketing the trip Screen
- A travel planner is created for the year as a first preview of what is coming for the year
- This is also used to assess interest in certain trips
- Brochures are created for each trip and sent based on request
- Requests for brochures are made through the site/apps
- Users can request multiple brochures to be mailed
- Brochure requests go into PostGrads
- This information is used track leads
- The travel study website is used as a marketing brochure with various ways of displaying trip information
- assigning categories/attributes to manage different views/searches
- Special trips - marketed to the top 10% percent of donors based on giving and ratings<
03. Preparing for Trips Screen
- Keep a spreadsheet for optional trips and ideas for the next year
- Interests and active feedback is also tracked in a separate spreadsheet
- Track interactions with all travelers, customers, special needs, dietary restrictions
- Would like to track faculty and be able to search by past trip
- track engagement with faculty, prepare and store syllabus for a trip
- Trip cost are determined based on interest, market price, what the trip cost the year before
- Would to send out ticklers for things that people need to do
04. Registration and Payments Screen
- Travelers can register for trips on the website and make deposits
- Would like to show room availability - graphic representation
- Would like to have wait lists
- Both alums and non-alums need logins to register for trips
- Logins have different access to the rest of the alumni portal
- To register online you must pay a $1000 deposit/Would like travelers to be able to fully book trips
- Once you are registered for a trip you will receive information about the trip
- Information collected will create passenger list, name tags, emergency contact list, bed preferences, diet preferences, sensitive info such as health, medical - critical to travel business.
Important:
- Keep things consistent. This means all graphic styles should work together.
- All of the graphics should have a similar feel and general aesthetic appearance.
Branding Guidelines
- We are much more Interested in the flow and apps functionality on the apps, let use this as a guidelines for now - https://alumni.stanford.edu/get/page/travel-study/overview
Target User
- Mainly Alumni or friends and relatives of Alumni - Very tech aware and power users - close circle of people who you would travel with and want to learn
- Family and Individual.
Judging Criteria
- How well you plan the user experience and capture your ideas visually
- Cleanliness of your graphics and design
- Creativity and ease-of-use is key to the success as it must be engaging to users.
Submission & Source Files
Preview Image
Please create your preview image as one (1) 1024x1024px JPG or PNG file in RGB color mode at 72dpi and place a screenshot of your submission within it.
Submission File
Submit JPG/PNG for your submission files.
Source Files
All original source files of the submitted design. Files should be created in Adobe Photoshop and saved as layered PSD file, or Adobe Illustrator as a layered AI file.
Final Fixes
As part of the final fixes phase you may be asked to modify your graphics (sizes or colors) or modify overall colors. We may ask you to update your design or graphics based on checkpoint feedback.
Please read the challenge specification carefully and watch the forums for any questions or feedback concerning this challenge. It is important that you monitor any updates provided by the client or Studio Admins in the forums. Please post any questions you might have for the client in the forums.