Dinnaco Pixel - Brand Concept Logo Design Challenge

Welcome to the Dinnaco Pixel - Brand Concept Logo Design Challenge!  Dinnaco Pixel is the name used to represent the client's crowdsourcing initiative.  In this challenge we are looking for logo design concepts to capture the Dinnaco Pixel brand.

We look forward to seeing your creative design concepts for this challenge!

Round 1

Round 1 will focus on the initial logo design:

1) Logo Designs / Concepts

NOTE: See the design direction document to understand the branding guidelines. If anything is unclear, please ask for clarification on the forum and we will be happy to help!

Round 2

In Round 2, you will need to include all Round 1 logo designs (updated based on milestone feedback).  For Round 2, you must also include:

1) Logo Designs / Concepts
2) Brand Assets (iconography - any visual images and symbols used in your design concept. See "Brand Assets" section below for more details)

NOTE: See the design direction document to understand the branding guidelines. If anything is unclear, please ask for clarification on the forum and we will be happy to help!

Primary Goals
The goal for this project is to explore brand concepts and design a new logo for Dinnaco Pixel.  For this challenge, we need you to create logo designs for the Dinnaco Pixel brand.

Project Description:

The client for this project, Dinnaco, has decided to explore some design concepts for their Dinnaco Pixel brand.  Dinnaco Pixel is the names used to represent the client's crowdsourcing initiative.

Crowdsourcing is the process of obtaining needed services, ideas, or content by soliciting contributions from a large group of people, and especially from an online community, rather than from traditional employees or suppliers (i.e. communities like TopCoder).  The “crowd” is usually made up of people outside the traditional four walls of an organization.  Crowdsourcing works by breaking apart a project and finding the best person (or machine) to complete each activity.  Crowdsourcing has wide applicability across projects, clients, industries, service areas, and service lines.

Dinnaco Pixel is a platform that enables Dinnaco project teams to leverage enterprise crowdsourcing for client projects and internal initiatives.  Dinnaco Pixel is built around the concept of building IP and capabilities to:
- Zoom into a client problem at a higher resolution
- Break that problem into its component pieces to be completed by the right mix of consultants, crowds or machines
- manage the internal procedures that would otherwise keep project teams from leveraging the crowd
- And seamlessly integrate the component pieces back together

Branding Guidance:

- The client likes the idea of a pixel being a unit that holds everything together and builds off of to create a larger picture.
- Your logo design should capture the concept of a "pixel" in some way.  By "pixel" we do NOT mean an image that isn’t clear or of high-quality. The term "pixel" in this case is referring to one small part of a bigger whole picture.
- The visual identiy document (attached) shows the overall look-and-feel that should be captured in your designs.
- Think of crowdsourcing and how communities like TopCoder work together to create amazing results.

General Requirements and Guidelines:

- Your logo will be used on PowerPoint slides, websites, letter head, etc. - it should be scalable so it can fit these different mediums.
- For color requirements, please follow branding guidelines from the visual identity document.
- For font requirements, please follow branding guidelines from the visual identity document.

Logo Requirements:

- The logo needs to capture the name "Dinnaco Pixel"
- The logo should capture the Dinnaco Pixel brand (see brand guidance above).
- Please place your logo on both a light and dark background (e.g. white / black) so we can see how it looks in different situations.
- Creativity is welcome!

Brand Assets:

- Iconography: any visual images and symbols used in your design concept.
- Any graphical elements related to the logo that can be used in marketing materials - an extension of the logo mark.
- Colors, typographical treatments, anything that can be part of the Pixel Brand concept. You can include any type of documentation (.doc or PDF explaining the colors / typographical treatments that are part of your logo brand concept).

Design Inspiration:

- A good example that illustrates the idea we want to capture is a Steve Jobs mosaic.  This image was created from smaller images of Apple products that he brought to market.
- The correlation for us is that when you zoom into a project, you’re able to see all of the smaller activities and components that go into that product.
- The Steve Jobs mosaic is attached to the challenge spec as design inspiration. IMPORTANT: This mosaic is ONLY a reference to explain this brand concept, please do NOT copy it.

Challenge Documentation:

1) Dinnaco Visual Identify Guidelines ("Dinnaco - Visual Identity Overview.pdf"):  Your logo design / brand concept should follow these visual identity guidelines.
2) Current brand guidance / design inspiration:  Please use this as a guideline, creativity is also welcome!

Judging Criteria

- Overall look-and-feel of the logo design
- Simplicity and consistency in the design
- How well the logo / design captures the Dinnaco Pixel brand
- How well you follow the client's branding / design guidelines.

What to Submit
Preview JPG/PNG Image File 
Please create your preview image as one (1) 1024x1024px JPG or PNG file in RGB color mode at 72dpi and place a screenshot of your submission within it.

Submission ZIP File 
All requested contest requirements/screens as JPG or PNG files. 

Source ZIP File 
All fully editable original source files of the submitted design as required by the contest under "Source Files" in the side bar.

Final Fixes 
As part of the final fixes phase you may be asked to complete one round of minor changes to ensure your submission meets the stated requirements of this contest. See more information about Final Fixes.