Challenge Summary
Welcome to the Avnet Branding - Ideas Never Rest - Ideation Challenge.
The goal of this challenge is generate ideas for a Mobile experience that will help educate and extend the Avnet brand through the integrated brand campaign “Ideas Never Rest.” We are looking for interesting concepts on how we can introduce more people to Avnet and our global brand in conjunction with our global “Ideas Never Rest” campaign. We are thinking a mobile application might be modern and an easy avenue for introducing more people to Avnet and what our brand stands for: innovative, technology experts, customer-centric and trusted advisors. Is it possible to entice current and future customers and current and future employees to download an application (your app idea!) and experience more of Avnet and our brand using the theme, “Ideas Never Rest”?
Important Rule Challenge for this Ideation Challenge
You are allowed to submit your ideas at any time during this challenge. You are allowed to submit to the final phase even if you did not submit to the checkpoint phase. All ideation submissions will be accepted (that pass screening). Note: while we are allowing this challenge to be "open" throughout we do recommend you submit to the checkpoint so we can review and provide valuable feedback. Good luck!
Round 1
Submit your ideas for a checkpoint review
Round 2
Submit your final idea plus any checkpoint updates
Challenge Details
Company Background
Avnet is one of the world’s largest global distributors of electronic components, computer products and embedded technology serving customers in more than 120 countries. Avnet connects the world's leading technology companies with more than 100,000 customers by providing cost-effective, value-added services and solutions.
About Avnet
Avnet: Insightful. Effective. Innovative. Sustainable.
Read the attached Avnet Corporate Overview.pptx for more Corporate information
- From components to cloud and design to disposal, Avnet brings products, services and solutions to customers that build, sell and use technology, globally.
- Our priority is to help our customers grow faster and be more competitive.
- Our customers and investors trust Avnet to navigate the accelerating pace of change.
- To deliver the best experience for our customers, we are constantly looking for ways to reduce complexity and create solutions that change the game.
- We are a high-performing company that customers and suppliers seek to partner with, people aspire to work for and shareholders desire to invest in.
- Ideas never rest, and neither do we. We create solutions that shape the markets of tomorrow.
Ideas Never Rest
- Global integrated brand campaign with tagline “Ideas Never Rest.”.
- Centered around Progress - Avnet is the key to getting ideas to the next level by showing where people thought a technology was going and where it actually ended up (see sample ad concept).
- The integrated campaign will use print, digital and social as well as an accompanying internal campaign.
Challenge Objective
New ideas! Mobile application ideas! Fun and engaging ideas! Think of an idea that will engage, or challenge potential users when using the Avnet “Ideas Never Rest” mobile application.
The value of the app to a user could be entertainment (think viral!) or informative through the use of gamification or presentation of information in a new way. We want the user to not only download the app and use it once, but give them a reason to come back and use it again.
Who?
Given the breadth of the campaign, the audiences could include current and potential customers, key technology decision makers, current employees, potential employees…
Emotional Goal
The widespread audience lends itself to an application that creates an emotional connection to the Avnet brand and “Ideas Never Rest.” Specifically, when using the app, we want people to think, “Wow, Avnet is really innovative, technology experts, customer-centric and a trusted advisor!” (Avnet’s brand attributes).
Guidelines for your Submission
We are looking for ideas - but we also need a structure to your ideas so we can understand them and make it easier when reviewing.
Deliverables
1) High level overview/statement of the idea: one or two sentences describing your idea.
2) Description of idea: one or two paragraphs describing your idea.
3) Details: present any detailed description, use case scenario, wireframes or designs/images to better explain and pitch your idea.
4) Pitch: Imagine trying to sell your idea - look to present your solution in a professional manner/package.
Details: this section will detail should include at least one (1) use case scenario.
- A use case scenario is a walkthrough example of how the idea would work in real life.
- Diagram this, draw this, wireframe or design it - but we need insight into how your idea would work.
Important Note: Although there are no limit to number of submissions you can upload, you should only upload multiple submissions if each one is substantially different from your others. Within these constraints, you are free to describe any number of alternative approaches and extra features. In fact, we encourage you to do so. You can't have too many ideas.
Judging Criteria:
- Feasibility of your idea for mobility
- Avnet branding is strategically included
- Idea scenario coverage and detail
- User experience/engagement focus
- Presentation/pitching of the idea
- Submission Format
Submission & Source Files:
Preview Image
Create your preview image as one (1) 1024x768 JPG or PNG file in RGB color mode at 72dpi and place a screenshot of your submission within it.
- You can take screenshot of your idea document and submit it.
- You can provide a blank image file and use it as preview image.
Submission Files
All original source files of the submitted ideas, it can be PNG, JPG, PDF, HTML, DOC, TXT or RTF file.
Source Files
All original source files of the submitted ideas, it can be AI, PSD, PDF, HTML, DOC, TXT or RTF file.
Final Fixes
As part of the final fixes phase you may be asked to complete one round of minor changes to ensure your submission meets the stated requirements of this challenge.
Please read the challenge specification carefully and watch the forums for any questions or feedback concerning this challenge. It is important that you monitor any updates provided by the client or Studio Admins in the forums. Please post any questions you might have for the client in the forums.