Challenge Summary
Welcome to Vignette - Mobile Application Design Concept Challenge. In this challenge we need your help to design the user interface for the application that is called Vignette. It is a mobile engagement platform that integrates with boutique wine stores to increase opportunities for discovery through personalization, intelligence, and education. At the end of the challenge we want to have a simple, intuive and easy to use mobile loyalty application that allows users discover and rate wine, and earn status with their favorite retail wine shop.
Round 1
Following are required features we want to see on checkpoint round:
- Discover.
- Wine Details.
- User Profiles.
- Digital Wine Cellar.
Round 2
All required features and any feedback in checkpoint round.
Project Overview
Wine is fun, but buying it is tedious and intimidating. We've been shopping for wine the same way since the end of Prohibition. Customers have no way to relate their personal taste preferences to the bottles on the shelf. They have access to very little information about the wine or it’s characteristics. Since there is no feedback loop, even savvy retailers struggle to engage meaningfully with customers in order to provide good recommendations. The net result is low buyer confidence, limited discovery, and a poor customer experience.
To bridge the information gap, customers currently rely on mobile searches and existing wine apps (that are not store integrated) for indications of quality. According to a recent survey, over 48% of shoppers always, frequently, or sometimes use their mobile device in-store to research wine. For shoppers under 40 years old, that percentage is 56%.
Application Overview
Vignette provides a personal feedback loop between customers and wine retailers. The mobile app allows customers to rate wines they’ve purchased from a participating store. Ratings and preferences drive recommendations for future purchases, and the app tells the customer whether they will like any particular wine on the shelf by comparing it to their palate profile and similar wines that they've previously rated. The store has access to each customer’s profile and preferences in order to provide better service and, in aggregate, to make better inventory selections. Customers earn rewards for loyalty status.
- As a user in a retail store, I need to learn more about wines on the shelf.
- As a user at home, I need to rate a wine that I'm drinking.
- As a user on my morning commute, I'd like to pre-shop and learn about wines I might like by browsing through a digital wine shelf that is personalized based on my past ratings and some - limited filters. Following the beta period, I'd like to add the ability to purchase from within the app as well, so we should design for it now if possible.
- As a store owner, I need a simple way to be able to pull up user profiles of any user who has registered my store as their home store. Perhaps by default, I see a limited list based on who has checked into the store within the last hour.
User Scenario
- In a retail store, the user IDs bottles on the shelf in order to determine "will I like this." May also filter based on price, color, body, risk tolerance (sure thing vs take a chance), and food pairing (probably future feature). Upon checkout, the wines are automatically entered into the user's digital wine cellar.
- At home, a user selects a wine from their cellar or IDs it with the camera in order to rate it and (optionally) take notes. User may also read a profile on the wine, region, appellation, maker, etc.
- On the subway (morning/evening commute), a user reads content, browses a digital wine shelf, reads detailed information within wine profiles (region, appellation, winery, maker, etc), and (in the future) may purchase for store pickup or delivery.
Requirement
Following are features of the application that we want to have:
- Registration. User can register to the application so they could have profile, find wine easier based on their preferences and contribute to the community (rate/review). But all information is available to the public.
- Follow/Friends. Any registered user could follow each others.
- Feed. It offers recent information of actions that performed by users, their friends or stores.
- Discover. This features offers functionality to discover wines based on personal taste preferences and filters.
- Wine Details. User can view detailed information about any individual wine and compare it to similar wines that they have tried, and if any of their friends have rated it.
- User Profile. There could be information about user name, status, recent activity, picture, region, personal preferences in graphical presentation, wine they have rated/review, access to their friends/followers.
- User Account. This features allows user to define their account such as email, password and payment info.
- Digital Wine Cellars. It is like a digital collections of wines that users have or like.
- ID wine bottles with the camera. User can capture the image of wine bottles or its barcode and stores them to their Digital Wine Cellar. User also can write a small notes about it.
- A decent stores profiles with a digital shelf that displays their collections.
- Tastes Preferences will be broadly categorized by body (light body or full body) and color. For now you can assume we will use 5 categories for each (W1-W5 and R1-R5).
- Stores registration is not needed because the store will be hand selected.
Following is a nice-to-have features we would like to have:
- A functionality to purchase wines within the application.
Branding Guideline
- Device: iPhone 6: 750x1334 px (portrait orientation only).
- Font and Colors is up to designer.
Reference
- We love the simplicity of Uber and the fact that it generates value (a ride) with one click.
- We like the simplicity and rating/learning features of Pandora.
- We like the way Spotify presents information snippet and allows users to to dig deeper into more detailed information, as well discover more broadly, see some recent history etc.
Target User
Target customers are defined as "Image Seekers", "Savvy Shoppers" and "Overwhelmed", located in urban markets and purchasing through retail channels.
Judging Criteria
- How well your solution meets the requirements.
- Cleanliness of your graphics and design.
- User experience.
Submission & Source Files
Preview Image
Create your preview image as one (1) 1024x1024 JPG or PNG file in RGB color mode at 72dpi and place a screenshot of your submission within it.
Submission File
Please upload PNG/JPEG images in a zip file with all requested contest requirements stated above.
Source Files
All original source files of the submitted design. Files should be created in Adobe Photoshop or similar and saved as layered PSD files.
Final Fixes
As part of the final fixes phase you may be asked to modify your graphics, images (sizes or colors) or modify overall colors.
Please read the challenge specification carefully and watch the forums for any questions or feedback concerning this challenge. It is important that you monitor any updates provided by the client or Studio Admins in the forums. Please post any questions you might have for the client in the forums.